At a Glance
- Tasks: Lead SEO and CRO strategies to boost organic growth and conversion rates.
- Company: Join My 1st Years, the UK's top personalised gifting brand for kids.
- Benefits: Competitive salary, generous holiday, early finishes, and staff discounts.
- Other info: Dynamic work environment with opportunities for professional development.
- Why this job: Make a real impact on our international growth with innovative ecommerce technologies.
- Qualifications: 3+ years in SEO and 2+ years in CRO with strong analytical skills.
The predicted salary is between 34000 - 51000 £ per year.
Job Description
About Us
My 1st Years is the UK's leading personalised baby and kids gifting brand, offering high-quality, beautifully designed personalised products through eCommerce, retail, and 3rd party marketplaces. With a strong brand presence in the UK, we are entering an exciting new phase of international growth. We have also recently launched Made Yours, a new brand dedicated to personalised gifting for all occasions.
With personalisation at the heart of what we do, our business thrives on exceptional customer experiences, innovation, and premium quality. We're now looking for a hands-on SEO & CRO specialist to drive measurable growth through search visibility and conversion optimisation.
Role Overview
As our SEO & CRO Ecommerce Manager, you'll be the driving force behind our organic growth and conversion performance. You'll take full ownership of our search engine optimisation strategy and conversion rate optimisation programmes, working hands-on to deliver measurable improvements to traffic quality, search rankings, and revenue per visitor.
Operating across our Adobe Commerce (Magento) platform with an upcoming Shopify migration, you'll combine technical SEO expertise with data-driven CRO methodologies to maximise the commercial performance of our ecommerce channels.
This role demands someone who lives and breathes SEO and CRO best practices, can execute technical implementations, and has a proven track record of driving organic growth and conversion improvements in competitive ecommerce environments.
Key Responsibilities
SEO Leadership & Execution
- Own the complete SEO strategy from technical audits to content optimisation and link building campaigns
- Drive organic traffic growth through keyword research, on-page optimisation, and technical SEO implementations
- Execute technical SEO improvements including site speed optimisation, schema markup, internal linking strategies, and mobile-first indexing
- Manage SEO during platform migration from Magento to Shopify, ensuring zero ranking loss and improved performance
- Lead international SEO expansion for EU and Middle East markets, including hreflang implementation and localised content strategies
- Monitor and improve Core Web Vitals and other technical performance metrics that impact search rankings
CRO Strategy & Testing
- Design and execute comprehensive CRO programmes using data-driven testing methodologies
- Run continuous A/B and multivariate tests across key conversion points including product pages, checkout flow, and category navigation
- Optimise conversion funnels by identifying friction points and implementing solutions to improve customer journey completion rates
- Enhance product discovery through improved onsite search, filtering, and merchandising strategies
- Implement personalisation strategies using tools like Nosto to increase relevance and conversion rates
- Drive mobile conversion optimisation ensuring seamless experiences across all device types
Analytics & Performance Management
- Monitor and report on key SEO metrics including organic traffic, keyword rankings, click-through rates, and revenue attribution
- Track and improve conversion metrics across all traffic sources, with particular focus on organic performance
- Use advanced analytics to identify opportunities and measure the impact of SEO and CRO initiatives
- Create comprehensive performance dashboards for stakeholder reporting and decision-making
- Conduct regular competitor analysis to identify opportunities and benchmark performance
Technical Platform Management
- Manage day-to-day platform optimisation ensuring sites are search engine friendly and conversion optimised
- Oversee integration and optimisation of key tools including SEOMonitor, Klaviyo, Nosto, WisePops, and Symplify
- Collaborate with development teams to implement technical SEO and CRO recommendations
- Ensure optimal site performance including page load speeds, mobile responsiveness, and user experience metrics
What We're Looking For
Essential SEO & CRO Experience
- 3+ years hands-on SEO experience with proven track record of driving organic growth in competitive ecommerce environments
- 2+ years CRO experience with demonstrated ability to improve conversion rates through testing and optimisation
- Technical SEO expertise including JavaScript SEO, site migrations, and Core Web Vitals optimisation
- Conversion testing experience using platforms like Google Optimize, VWO, or similar A/B testing tools
- Strong analytics skills with advanced knowledge of Google Analytics, Search Console, and SEO tools like SEMrush, Ahrefs, or Screaming Frog
Platform & Technical Skills
- Deep knowledge of Magento/Adobe Commerce SEO including URL structure, layered navigation, and technical optimisation
- Shopify SEO and CRO experience to support platform migration and ongoing optimisation
- HTML, CSS, and basic JavaScript knowledge for implementing technical changes and troubleshooting
- Experience with CDNs, caching, and performance optimisation tools
- Familiarity with schema markup and structured data implementation
Commercial & Analytical Mindset
- ROI-focused approach with ability to tie SEO and CRO activities directly to revenue impact
- Data-driven decision making using statistical significance and proper testing methodologies
- International ecommerce experience particularly in EU markets, understanding of international SEO complexities
- Competitive analysis skills to identify opportunities and benchmark against industry leaders
- Project management abilities to coordinate complex SEO migrations and CRO programmes
Tools & Technologies
- Proficiency with SEO tools: SEOMonitor, Screaming Frog, Google Search Console, SEMrush/Ahrefs
- CRO and analytics platforms: Google Analytics 4, Google Optimize, Hotjar, Crazy Egg
- Ecommerce optimisation tools: Nosto, Klaviyo, WisePops, Symplify
- Performance monitoring: PageSpeed Insights, GTmetrix, Web.dev
- Technical tools: Chrome DevTools, schema validators, mobile testing tools
What you get in return
- Salary of £40,000-£45,000 depending on experience
- 25 days holiday (increasing to 28 with service) + bank holidays
- Enhance Maternity & Paternity
- Birthday Day off
- Summer Hours (early finish on Fridays in June, July & August)
- 2 Volunteer Days per year
- Early finish on payday Fridays
- Staff Discount
- 24/7 access to EAP
- Free onsite parking
This role offers the opportunity to make a significant impact on our growth trajectory while working with cutting-edge ecommerce technologies and international expansion opportunities.
Please note this role will require you to be in the office 2-3 days per week.
SEO & CRO Ecommerce Manager in Northampton employer: My 1st Years
My 1st Years is an exceptional employer, offering a vibrant work culture that prioritises personalisation and innovation in the gifting industry. With a strong focus on employee growth, we provide comprehensive benefits including generous holiday allowances, early finishes during summer, and opportunities for international expansion, making it an ideal environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & CRO Ecommerce Manager in Northampton
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like My 1st Years are looking for when hiring for a SEO & CRO Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to My 1st Years for the SEO & CRO Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at My 1st Years as a SEO & CRO Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out My 1st Years’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a SEO & CRO Ecommerce Manager.
We think you need these skills to ace SEO & CRO Ecommerce Manager in Northampton
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at My 1st Years, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with My 1st Years's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at My 1st Years. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at My 1st Years
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that My 1st Years uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at My 1st Years. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
