At a Glance
- Tasks: Lead SEO and CRO strategies to boost organic growth and conversion rates.
- Company: Join My 1st Years, the UK's top personalised gifting brand for kids.
- Benefits: Competitive salary, generous holiday, early finishes, and staff discounts.
- Other info: Dynamic work environment with opportunities for professional development.
- Why this job: Make a real impact on our international growth with innovative ecommerce technologies.
- Qualifications: 3+ years in SEO and 2+ years in CRO with strong analytical skills.
The predicted salary is between 34000 - 51000 € per year.
Job Description
About Us
My 1st Years is the UK's leading personalised baby and kids gifting brand, offering high-quality, beautifully designed personalised products through eCommerce, retail, and 3rd party marketplaces. With a strong brand presence in the UK, we are entering an exciting new phase of international growth. We have also recently launched Made Yours, a new brand dedicated to personalised gifting for all occasions.
With personalisation at the heart of what we do, our business thrives on exceptional customer experiences, innovation, and premium quality. We're now looking for a hands-on SEO & CRO specialist to drive measurable growth through search visibility and conversion optimisation.
Role Overview
As our SEO & CRO Ecommerce Manager, you'll be the driving force behind our organic growth and conversion performance. You'll take full ownership of our search engine optimisation strategy and conversion rate optimisation programmes, working hands-on to deliver measurable improvements to traffic quality, search rankings, and revenue per visitor.
Operating across our Adobe Commerce (Magento) platform with an upcoming Shopify migration, you'll combine technical SEO expertise with data-driven CRO methodologies to maximise the commercial performance of our ecommerce channels.
This role demands someone who lives and breathes SEO and CRO best practices, can execute technical implementations, and has a proven track record of driving organic growth and conversion improvements in competitive ecommerce environments.
Key Responsibilities
SEO Leadership & Execution
- Own the complete SEO strategy from technical audits to content optimisation and link building campaigns
- Drive organic traffic growth through keyword research, on-page optimisation, and technical SEO implementations
- Execute technical SEO improvements including site speed optimisation, schema markup, internal linking strategies, and mobile-first indexing
- Manage SEO during platform migration from Magento to Shopify, ensuring zero ranking loss and improved performance
- Lead international SEO expansion for EU and Middle East markets, including hreflang implementation and localised content strategies
- Monitor and improve Core Web Vitals and other technical performance metrics that impact search rankings
CRO Strategy & Testing
- Design and execute comprehensive CRO programmes using data-driven testing methodologies
- Run continuous A/B and multivariate tests across key conversion points including product pages, checkout flow, and category navigation
- Optimise conversion funnels by identifying friction points and implementing solutions to improve customer journey completion rates
- Enhance product discovery through improved onsite search, filtering, and merchandising strategies
- Implement personalisation strategies using tools like Nosto to increase relevance and conversion rates
- Drive mobile conversion optimisation ensuring seamless experiences across all device types
Analytics & Performance Management
- Monitor and report on key SEO metrics including organic traffic, keyword rankings, click-through rates, and revenue attribution
- Track and improve conversion metrics across all traffic sources, with particular focus on organic performance
- Use advanced analytics to identify opportunities and measure the impact of SEO and CRO initiatives
- Create comprehensive performance dashboards for stakeholder reporting and decision-making
- Conduct regular competitor analysis to identify opportunities and benchmark performance
Technical Platform Management
- Manage day-to-day platform optimisation ensuring sites are search engine friendly and conversion optimised
- Oversee integration and optimisation of key tools including SEOMonitor, Klaviyo, Nosto, WisePops, and Symplify
- Collaborate with development teams to implement technical SEO and CRO recommendations
- Ensure optimal site performance including page load speeds, mobile responsiveness, and user experience metrics
What We're Looking For
Essential SEO & CRO Experience
- 3+ years hands-on SEO experience with proven track record of driving organic growth in competitive ecommerce environments
- 2+ years CRO experience with demonstrated ability to improve conversion rates through testing and optimisation
- Technical SEO expertise including JavaScript SEO, site migrations, and Core Web Vitals optimisation
- Conversion testing experience using platforms like Google Optimize, VWO, or similar A/B testing tools
- Strong analytics skills with advanced knowledge of Google Analytics, Search Console, and SEO tools like SEMrush, Ahrefs, or Screaming Frog
Platform & Technical Skills
- Deep knowledge of Magento/Adobe Commerce SEO including URL structure, layered navigation, and technical optimisation
- Shopify SEO and CRO experience to support platform migration and ongoing optimisation
- HTML, CSS, and basic JavaScript knowledge for implementing technical changes and troubleshooting
- Experience with CDNs, caching, and performance optimisation tools
- Familiarity with schema markup and structured data implementation
Commercial & Analytical Mindset
- ROI-focused approach with ability to tie SEO and CRO activities directly to revenue impact
- Data-driven decision making using statistical significance and proper testing methodologies
- International ecommerce experience particularly in EU markets, understanding of international SEO complexities
- Competitive analysis skills to identify opportunities and benchmark against industry leaders
- Project management abilities to coordinate complex SEO migrations and CRO programmes
Tools & Technologies
- Proficiency with SEO tools: SEOMonitor, Screaming Frog, Google Search Console, SEMrush/Ahrefs
- CRO and analytics platforms: Google Analytics 4, Google Optimize, Hotjar, Crazy Egg
- Ecommerce optimisation tools: Nosto, Klaviyo, WisePops, Symplify
- Performance monitoring: PageSpeed Insights, GTmetrix, Web.dev
- Technical tools: Chrome DevTools, schema validators, mobile testing tools
What you get in return
- Salary of £40,000-£45,000 depending on experience
- 25 days holiday (increasing to 28 with service) + bank holidays
- Enhance Maternity & Paternity
- Birthday Day off
- Summer Hours (early finish on Fridays in June, July & August)
- 2 Volunteer Days per year
- Early finish on payday Fridays
- Staff Discount
- 24/7 access to EAP
- Free onsite parking
This role offers the opportunity to make a significant impact on our growth trajectory while working with cutting-edge ecommerce technologies and international expansion opportunities.
Please note this role will require you to be in the office 2-3 days per week.
SEO & CRO Ecommerce Manager in Northampton employer: My 1st Years
My 1st Years is an exceptional employer, offering a vibrant work culture that prioritises personalisation and innovation in the gifting industry. With a strong focus on employee growth, we provide comprehensive benefits including generous holiday allowances, early finishes during summer, and opportunities for international expansion, making it an ideal environment for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & CRO Ecommerce Manager in Northampton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO and CRO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your hands-on experience with SEO and CRO strategies during the chat.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at My 1st Years.
We think you need these skills to ace SEO & CRO Ecommerce Manager in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO & CRO role. Highlight your relevant experience and skills that match the job description. We want to see how you can drive organic growth and improve conversion rates!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and CRO, and how your background makes you the perfect fit for our team. Let us know what excites you about working with My 1st Years.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Include specific examples of how you've driven traffic or improved conversion rates in previous roles. Numbers speak volumes, so share those metrics!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at My 1st Years
✨Know Your SEO & CRO Stuff
Make sure you brush up on the latest SEO and CRO trends before your interview. Be ready to discuss specific strategies you've implemented in the past, especially those that drove measurable growth. This role is all about technical expertise, so don’t shy away from diving into the nitty-gritty details.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Analytics or SEMrush to drive decisions. Bring examples of how you've tracked key metrics and what impact your actions had on organic traffic and conversion rates. They’ll want to see your data-driven mindset in action!
✨Demonstrate Your Project Management Experience
Since this role involves managing complex SEO migrations and CRO programmes, be ready to share your project management experiences. Discuss how you coordinated teams, managed timelines, and ensured successful outcomes. Highlight any international experience, especially in EU markets, as it’s a big plus!
✨Prepare for Technical Questions
Expect some technical questions related to SEO and CRO, especially around site speed optimisation and mobile-first indexing. Brush up on your knowledge of HTML, CSS, and JavaScript basics, as well as your experience with tools like Google Optimize. Being able to speak confidently about these topics will set you apart!
