At a Glance
- Tasks: Create stunning digital content from motion graphics to web designs and social media posts.
- Company: Join the UK's leading personalised baby and kids gifting brand, My 1st Years.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborate with a dynamic team and lead the adoption of AI tools in design.
- Why this job: Be part of an exciting journey as we expand globally and innovate in design.
- Qualifications: Experience in digital design, motion graphics, and a passion for creativity.
The predicted salary is between 40000 - 50000 β¬ per year.
About Us
My 1st Years is the UKβs leading personalised baby and kids gifting brand, offering high-quality, beautifully designed personalised products through eCommerce, retail, and 3rd party marketplaces. We have built a strong direct-to-consumer presence in the UK and are now expanding into premium physical retail with partners such as Harrods and Selfridges alongside growing marketplace channels such as Next. International expansion is also underway, making this a pivotal and exciting stage in our journey as we bring the My 1st Years experience to more customers around the world. With personalisation at the heart of what we do, our business thrives on exceptional customer experiences, innovation, and premium quality. Customer retention and CRM are central to achieving our growth ambitions, ensuring we maximise lifetime value and deepen relationships with every customer we serve.
Role Overview
This is a creative role that spans the full spectrum of digital content production β from motion graphics and short-form video for social and YouTube, through to static campaign design, web landing pages, email creative, and paid advertising assets. If you are equally at home directing a Reel as you are crafting a web banner or designing a typography-led social post, this role was built for you. You will sit within our wider creative team, working closely with the Creative Lead, performance marketing, CRM, brand, and studio functions. You will set the creative direction for format, motion, and typography across our digital channels β raising the bar on everything we produce and helping us build a content engine that is both beautiful and built to perform. You will also manage and quality-check output from a small offshore design team, ensuring high-volume work is delivered on-brand and on-time without compromising quality.
Core Focus
- Performance-led creative across all digital channels β designing thumb-stopping, conversion-focused assets across paid, social, email, and onsite, with a testing mindset and a data-informed approach to iteration
- Brand craft and quality at pace β bringing a strong eye for typography, layout, and visual consistency to a high-volume DTC environment, including oversight of an offshore design team to maintain standards at scale
- Process, tools, and AI innovation β owning creative workflows, templates, and handover processes while actively leading the team's adoption of AI-powered design tools to improve speed and output quality
Key Responsibilities
- Motion Graphics
Senior Digital Designer employer: My 1st Years
At My 1st Years, we pride ourselves on being an exceptional employer that fosters a vibrant and innovative work culture. Our commitment to employee growth is evident through our collaborative environment, where creativity thrives and every team member's contribution is valued. With exciting opportunities for international expansion and partnerships with prestigious retailers, joining us as a Senior Digital Designer means being part of a dynamic team dedicated to delivering high-quality, personalised products while enjoying the benefits of a supportive workplace that champions professional development.
StudySmarter Expert Adviceπ€«
We think this is how you could land Senior Digital Designer
β¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
β¨Tip Number 2
Show off your portfolio! Make sure itβs up-to-date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss your projects and the impact they had.
β¨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their needs, especially in areas like customer experience and innovation.
β¨Tip Number 4
Donβt forget to apply through our website! Itβs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Digital Designer
Some tips for your application π«‘
Show Your Creative Flair:When you're putting together your application, let your creativity shine through! Use engaging visuals or a unique layout to showcase your design skills. Remember, we love innovation and quality, so make sure your application reflects that.
Tailor Your Portfolio:Make sure to include a portfolio that highlights your best work relevant to the role. Focus on projects that demonstrate your ability in motion graphics, typography, and digital content production. We want to see how you can bring our brand to life!
Be Data-Informed:In your written application, mention any experience you have with data-driven design. Talk about how you've used analytics to inform your creative decisions in the past. This shows us you're not just about aesthetics but also about performance!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you donβt miss out on any important updates. Plus, itβs super easy!
How to prepare for a job interview at My 1st Years
β¨Know Your Stuff
Before the interview, dive deep into My 1st Years and their products. Familiarise yourself with their personalised offerings and recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their brand values.
β¨Showcase Your Creativity
Prepare a portfolio that highlights your best work in digital design, especially projects involving motion graphics and social media content. Be ready to discuss your creative process and how you approach designing for different platforms, as this role demands versatility.
β¨Understand Performance Metrics
Since the role focuses on performance-led creative, brush up on key performance indicators (KPIs) relevant to digital marketing. Be prepared to discuss how you've used data to inform your design decisions and improve campaign outcomes in past roles.
β¨Collaboration is Key
This position involves working closely with various teams, so be ready to share examples of successful collaborations. Highlight your experience managing teams or working with offshore designers, and how you ensure quality and consistency across all outputs.