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For Companies At a Glance
- Tasks: Create engaging content that attracts users and supports brand goals.
- Company: Join a dynamic team focused on growing leading digital brands.
- Benefits: Enjoy a collaborative environment with opportunities for mentorship and professional growth.
- Why this job: Make an impact through your writing while developing your skills in a supportive culture.
- Qualifications: Experience in content creation and a passion for storytelling are essential.
- Other info: This is a fixed-term contract covering maternity leave, based in London.
The predicted salary is between 36000 - 60000 £ per year.
Fixed-term contract – maternity cover
The Role
Working as part of the Brands team, your role will be to create high-quality, informative content for one of our leading digital brands. This content will attract users interested in the products and services we offer through organic search.
The content you produce and edit should aim to appeal to the brand’s target audience, be optimised for an audience acquisition channel (e.g. search, social, email) and, above all, offer value to customers.
In addition to your content production responsibilities, a Senior Writer will pitch article ideas to the brand Editor, act as a mentor to other writers in the content team and represent the brand in the media if the opportunity arises.
Our Team
The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, Startups, Tech.co and Website Builder Expert.
The department consists of:
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Content team – responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
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Audience team – responsible for delivering audience development strategies that grow the reach and visibility of MVF’s brands. The team comprises SEO and Campaigns (link acquisition) teams.
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The Insight team – responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
Responsibilities:
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Production of engaging, high-quality content to deadline that helps users make informed decisions.
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Develop knowledge and expertise across a range of products and services to generate high-quality content.
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Write new product, service and company reviews, how-to guides, informational and feature content to generate targeted, high-quality website traffic.
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Update existing articles to improve the overall quality and ensure the information on site is up-to-date, fresh and relevant.
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Commission freelance writers and edit work created by others where required to ensure factual accuracy and good English.
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Write news and features articles that attract traffic to the website and earn links from other authoritative websites when required.
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Collaborate with other teams (including Campaigns, Social Media, PR & SEO) to build brand awareness, visibility and authority.
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Pitch ideas to the Editor that will help the brand achieve one or more of the brand’s goals.
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Continually seek to raise quality standards in your own content and that produced by others to better serve customers.
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Provide other writers and freelancers with clear and constructive feedback to help them develop.
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Run workshops or development sessions for others in the content team when required to do so.
What Success Looks Like:
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You have developed knowledge, expertise and authority in a range of product and service categories
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Generating a pipeline of high-quality content for publication on your brand
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Writing content that builds brand, attracts relevant audience and connects customers with our commercial partners
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Hitting and exceeding Senior Writer volume and quality KPIs
#J-18808-Ljbffr
Senior Writer - FTC Old Street, London | UK employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Writer - FTC Old Street, London | UK
✨Tip Number 1
Familiarise yourself with our brands and their target audiences. Understanding the specific needs and interests of users for brands like The Eco Experts or Tech.co will help you create content that resonates and drives organic traffic.
✨Tip Number 2
Showcase your ability to pitch creative article ideas. Prepare a few examples of content topics that align with our brand goals, as this will demonstrate your initiative and understanding of what attracts our audience.
✨Tip Number 3
Highlight your experience in mentoring or leading other writers. Since the role involves providing feedback and running workshops, showcasing your leadership skills will set you apart from other candidates.
✨Tip Number 4
Be prepared to discuss your strategies for optimising content for different channels. Whether it's SEO, social media, or email, demonstrating your knowledge in these areas will show that you can effectively drive audience engagement.
We think you need these skills to ace Senior Writer - FTC Old Street, London | UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant writing experience, particularly in creating high-quality content for digital platforms. Emphasise any previous roles where you have mentored other writers or collaborated with teams.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for content creation and your understanding of the brand's target audience. Mention specific examples of how your writing has driven traffic or engagement in past roles.
Showcase Your Writing Samples: Include links to your best writing samples that demonstrate your ability to produce engaging and informative content. Make sure these samples reflect the type of content the company is looking for, such as product reviews or how-to guides.
Prepare for Potential Interview Questions: Think about how you would pitch article ideas to the Editor and discuss your approach to mentoring other writers. Be ready to explain how you ensure the quality and relevance of your content, as well as how you collaborate with other teams.
How to prepare for a job interview at MVF
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create engaging and informative content. Make sure to include a variety of formats, such as how-to guides, reviews, and feature articles, to showcase your versatility.
✨Understand the Brand's Voice
Research the brands you will be working with, such as The Eco Experts and Tech.co. Familiarise yourself with their tone, style, and target audience to show that you can produce content that aligns with their brand identity.
✨Be Ready to Pitch Ideas
Think of a few article ideas that could benefit the brand and be prepared to pitch them during the interview. This will demonstrate your proactive approach and understanding of the brand's goals and audience.
✨Highlight Collaboration Experience
Discuss your experience working with other teams, such as SEO, social media, or PR. Emphasise how collaboration has helped you produce high-quality content and achieve shared goals, as this role requires working closely with various departments.
