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For Companies At a Glance
- Tasks: Lead multi-channel CRM campaigns to boost customer satisfaction and financial performance.
- Company: Join MVF, a dynamic marketing team focused on maximising value through innovative strategies.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for personal growth.
- Why this job: Be part of a creative team that values innovation and data-driven decisions for impactful results.
- Qualifications: Looking for logical problem solvers with a passion for content creation and user experience.
- Other info: Flexible interview process with potential for negotiation on salary based on experience.
The predicted salary is between 31000 - 43400 £ per year.
Our Team
The CRM team is a collaborative group of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-sign-up messages with our customers via multiple channels with the aim of maximising MVF’s value we generate per conversion, helping qualification of our leads and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.
The Role
As a SeniorCRM Executive, you are accountable for the performance of your allocated markets and campaigns in the CRM team. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant cross-functional segments of MVF to ensure we are maximising CRM opportunities and supporting MVF’s key strategies.
The strategies you decide upon for commercial success in your allocated markets should be well thought through, iterated upon, delivered and communicated to align with team-wide strategies. You should also exhibit behaviours and skills that are continuously improved against MVF values! Collaboration across the team and with stakeholders is hugely important and should help the whole team to improve against its goals.
Responsibilities:
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Delivery, optimisation and scheduling of multi-channel (mostly email, but also SMS and Web Push) campaigns to optimise your gross profit contribution to MVF’s targets
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Prioritisation of your own time and tasks to delivery effectively against the most important team initiatives
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Contribution towards improving our team delivery processes to ensure we are becoming more effective
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Content and user experiences that you create are relevant, personalised to your audience and constantly improved to a standard you can be proud of
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Exciting testing and innovation upon content and user experiences to constantly improve campaign performance
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Analysis and data-driven-decision making to create your own commercial strategies for each audience that will deliver performance against targets and client budgets
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Excellent collaboration with the entire CRM team and other teams in MVF
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Finding opportunities through learning about your audience, the industry and the CRM marketing landscape so you can deliver new and innovative solutions
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Personal contribution towards coming up with and delivering on the team’s roadmap and key initiatives
What Success Looks Like:
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You’ll make a positive difference towards the company vision and commercial goals
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You will deliver excellently and consistently against responsibilities above within the CRM executive role and the role above
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You’ll enjoy your work and approach it with the right attitude, aligning yourself with the MVF values
Our Ideal MVFer:
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Logical problem solver
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Commercially savvy and able to define and prioritise high-value tasks effectively
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Is passionate about delivering world-class content, both through visual design and copywriting.
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Creates unique and engaging UX journeys for our users to follow
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Seeks to learn every day and helps to improve the team and the company
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Understands the importance of data-driven decisions and uses these to improve commercial performance
Interview process:
Screening call – withTalent Team (30 mins)
1st Interview – with Hiring Manager (60 mins)
2nd Interview – Task and Values Questions (60 minutes)
Starting salary from £31,000, negotiable based on experience.
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Senior CRM Executive CRM · Old Street, London | UK · employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive CRM · Old Street, London | UK ·
✨Tip Number 1
Familiarise yourself with the latest trends in CRM marketing, especially around multi-channel campaigns. Understanding how to optimise email, SMS, and web push strategies will give you an edge during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. Being able to discuss specific metrics and outcomes will demonstrate your ability to contribute to our commercial strategies.
✨Tip Number 3
Highlight your collaborative experiences in previous positions. Since teamwork is crucial at MVF, sharing stories about successful cross-functional projects can illustrate your fit within our culture.
✨Tip Number 4
Prepare to discuss innovative ideas for improving user experiences in CRM campaigns. We value creativity, so think about unique approaches you've taken or would like to explore that align with our goals.
We think you need these skills to ace Senior CRM Executive CRM · Old Street, London | UK ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and marketing. Focus on your achievements in previous roles, especially those that demonstrate your ability to optimise campaigns and drive performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with MVF's values. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Data-Driven Decision Making: Emphasise your analytical skills by providing examples of how you've used data to inform your strategies in past roles. This will demonstrate your understanding of the importance of data-driven decisions in achieving commercial success.
Highlight Collaboration Skills: Since collaboration is key in this role, include examples of how you've worked effectively with cross-functional teams. This could be through joint projects or initiatives that required input from various stakeholders.
How to prepare for a job interview at MVF
✨Showcase Your Analytical Skills
As a Senior CRM Executive, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples of how you've used data analysis to improve campaign performance in the past.
✨Emphasise Collaboration
Collaboration is key in this role. Highlight your experience working with cross-functional teams and how you’ve contributed to team goals. Share examples of successful projects where teamwork played a crucial role.
✨Demonstrate Your Creativity
The role requires innovative thinking, especially in content creation and user experiences. Bring examples of campaigns you've worked on that showcase your creativity and how they positively impacted performance.
✨Align with MVF Values
Understanding and aligning with MVF's values is essential. Research these values beforehand and be ready to discuss how your personal values and work ethic align with them during the interview.
