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For Companies At a Glance
- Tasks: Lead multi-channel campaigns to boost customer engagement and satisfaction.
- Company: MVF is a dynamic marketing company focused on maximising value through innovative CRM strategies.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for personal growth.
- Why this job: Join a talented team, make an impact, and develop your skills in a fast-paced environment.
- Qualifications: Ideal candidates are logical problem solvers with a passion for data-driven marketing.
- Other info: Starting salary from ÂŁ31,000, negotiable based on experience.
The predicted salary is between 31000 - 43400 ÂŁ per year.
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This range is provided by MVF. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
The CRM team is a collaborative group of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-sign-up messages with our customers via multiple channels with the aim of maximising MVF’s value we generate per conversion, helping qualification of our leads and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.
The Role
As a Senior CRM Executive, you are accountable for the performance of your allocated markets and campaigns in the CRM team. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant cross-functional segments of MVF to ensure we are maximising CRM opportunities and supporting MVF’s key strategies.
The strategies you decide upon for commercial success in your allocated markets should be well thought through, iterated upon, delivered and communicated to align with team-wide strategies. You should also exhibit behaviours and skills that are continuously improved against MVF values! Collaboration across the team and with stakeholders is hugely important and should help the whole team to improve against its goals.
Responsibilities:
- Delivery, optimisation and scheduling of multi-channel (mostly email, but also SMS and Web Push) campaigns to optimise your gross profit contribution to MVF’s targets
- Prioritisation of your own time and tasks to delivery effectively against the most important team initiatives
- Contribution towards improving our team delivery processes to ensure we are becoming more effective
- Content and user experiences that you create are relevant, personalised to your audience and constantly improved to a standard you can be proud of
- Exciting testing and innovation upon content and user experiences to constantly improve campaign performance
- Analysis and data-driven-decision making to create your own commercial strategies for each audience that will deliver performance against targets and client budgets
- Excellent collaboration with the entire CRM team and other teams in MVF
- Finding opportunities through learning about your audience, the industry and the CRM marketing landscape so you can deliver new and innovative solutions
- Personal contribution towards coming up with and delivering on the team’s roadmap and key initiatives
What Success Looks Like:
- You’ll make a positive difference towards the company vision and commercial goals
- You will deliver excellently and consistently against responsibilities above within the CRM executive role and the role above
- You’ll enjoy your work and approach it with the right attitude, aligning yourself with the MVF values
Our Ideal MVFer:
- Logical problem solver
- Commercially savvy and able to define and prioritise high-value tasks effectively
- Is passionate about delivering world-class content, both through visual design and copywriting.
- Creates unique and engaging UX journeys for our users to follow
- Seeks to learn every day and helps to improve the team and the company
- Understands the importance of data-driven decisions and uses these to improve commercial performance
Screening call – with Talent Team (30 mins)
1st Interview – with Hiring Manager (60 mins)
2nd Interview – Task and Values Questions (60 minutes)
Starting salary from ÂŁ31,000, negotiable based on experience.
Seniority level
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Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Advertising
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Industries
Technology, Information and Internet, Advertising Services, and Marketing Services
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Senior CRM Executive employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with MVF's values and culture. During your interviews, demonstrate how your personal values align with theirs. This will show that you're not just a fit for the role, but also for the company as a whole.
✨Tip Number 2
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your analytical skills and how you've used data to drive decisions and improve performance, as this is crucial for the Senior CRM Executive role.
✨Tip Number 3
Showcase your collaborative spirit by discussing how you've worked with cross-functional teams in previous roles. MVF values teamwork, so emphasising your ability to work well with others will strengthen your application.
✨Tip Number 4
Stay updated on the latest trends in CRM marketing and be ready to share innovative ideas during your interviews. This demonstrates your passion for the field and your commitment to continuous learning, which aligns with what MVF is looking for.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of a Senior CRM Executive. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Skills: Focus on showcasing your skills in data-driven decision making, content creation, and campaign optimisation. Use specific examples from your past work to demonstrate how you've successfully managed multi-channel campaigns.
Showcase Collaboration Experience: Since collaboration is key in this role, include examples of how you've worked effectively with cross-functional teams. Highlight any successful projects where teamwork led to improved outcomes.
Craft a Strong Cover Letter: Write a compelling cover letter that not only summarises your CV but also expresses your passion for CRM marketing. Discuss how your values align with MVF's and how you can contribute to their goals.
How to prepare for a job interview at MVF
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Senior CRM Executive. Familiarise yourself with multi-channel campaigns, data-driven decision making, and how to optimise customer experiences. This will help you answer questions confidently and demonstrate your knowledge.
✨Showcase Your Collaboration Skills
Since collaboration is key in this role, be prepared to discuss examples of how you've worked effectively with cross-functional teams in the past. Highlight any successful projects where teamwork led to improved outcomes.
✨Prepare for Data-Driven Discussions
As the role requires a strong focus on data analysis, come prepared with examples of how you've used data to inform your strategies. Be ready to discuss specific metrics you've tracked and how they influenced your decisions.
✨Align with MVF Values
Research MVF's values and think about how your personal values align with them. Be ready to share how you embody these values in your work, especially in terms of problem-solving and delivering high-quality content.
