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- Tasks: Lead and optimise Paid Social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Company: Join MVF, a dynamic digital marketing company known for its innovative approach and entrepreneurial spirit.
- Benefits: Enjoy flexible hours, hybrid working, 25+ days holiday, health coverage, and an award-winning wellbeing programme.
- Why this job: Be at the forefront of digital marketing, flex your creativity, and make a real impact with your work.
- Qualifications: 4+ years in performance marketing, expertise in Facebook Ads, and strong leadership skills required.
- Other info: Opportunity to mentor a team and work on exciting projects with industry-leading partners.
The predicted salary is between 36000 - 60000 £ per year.
Our TeamLife in the Paid Social team offers the ultimate combination of flexing your creativity and building cutting-edge data analysis skills, both highly sought after in the digital marketing industry! The team specialises across our core Social channels, including Facebook, Instagram, TikTok & LinkedIn. The key to our success is both our entrepreneurial spirit, testing all kinds of weird and wonderful creatives, alongside our razor-sharp analytical ability, drawing meaningful insights from our tests, to inform future strategy.
Being at the forefront of Paid Social advertising, we collaborate regularly with our Social Channel Partners to produce game-changing case studies, and have many more planned this year!
What we’re offering you:
- Flexible hours and summer hours
- Hybrid working
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Closed for Christmas holidays
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- Free breakfast when in the office
- 2 charity days a year
The Role
MVF’s Paid Social team is looking for an experienced Paid Social Manager to drive the growth and success of our Paid Social campaigns. In this role, you will lead the strategy, execution, and optimization of high-performing Paid Social campaigns to achieve commercial goals, while also managing and mentoring a team of specialists.
As a Paid Social Manager, you’ll play a key role in shaping the direction of our campaigns, collaborating cross-functionally with key teams, and ensuring continuous improvement of our Paid Social marketing performance.
Responsibilities:
- Campaign Strategy & Execution: Lead the creation, optimization, and scaling of Paid Social campaigns to drive growth and exceed commercial targets.
- Creative Leadership: Collaborate with the in-house creative design team to ensure high-performing creative and compelling ad copy.
- Market & Product Research: Partner with Operations and Sales teams to understand client needs, providing data-driven insights that inform compelling, targeted creative.
- Stakeholder Management: Build and maintain strong relationships with internal stakeholders, ensuring alignment and transparency on campaign performance and opportunities.
- Problem Solving & Innovation: Lead the team in creative and innovative approaches to campaign challenges, driving new ways to reach and engage target audiences.
- Thought Leadership: Contribute to the development of the overall strategy and stay ahead of industry trends, bringing fresh ideas and leading by example.
- Team Development & Mentorship: Manage and mentor a team of Paid Social specialists, helping them grow professionally and ensuring the team meets its objectives.
- Project Execution: Oversee high-value projects, ensuring successful delivery and continuous process improvement to elevate the team’s capabilities.
Our Ideal MVFer:
- A minimum of 4+ years of hands-on performance marketing experience (direct response/lead generation/e-commerce) across multiple Paid Social platforms.
- Expertise in Facebook Ads Manager, with a strong understanding of other Paid Social platforms like Instagram and TikTok.
- Proven experience leading a team, with a passion for mentoring and developing junior talent.
- Strong creative vision, with experience designing or conceptualizing high-performing creative and writing persuasive ad copy.
- Excellent analytical and numerical skills, with a comfort in working with large data sets and translating them into actionable insights.
- Experience in developing clear and logical campaign testing strategies, with a focus on clear hypotheses and measurable outcomes.
- Passion for digital marketing and Paid Social channels, with a forward-thinking approach to industry changes and trends.
- A collaborative approach to working with cross-functional teams, helping drive the overall success of the business.
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Paid Social advertising, especially on platforms like Facebook, Instagram, TikTok, and LinkedIn. This knowledge will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during your interactions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise campaigns effectively.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in Paid Social. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations for your application.
✨Tip Number 4
Prepare to discuss your creative process and how you collaborate with design teams. Being able to articulate your approach to developing high-performing ad creatives will demonstrate your fit for the role and your understanding of the importance of creativity in Paid Social campaigns.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with Paid Social platforms like Facebook, Instagram, and TikTok. Emphasise any leadership roles you've held and your ability to mentor others.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for digital marketing and your understanding of the Paid Social landscape. Mention specific campaigns you've led and the results achieved, demonstrating your analytical skills and creative vision.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform campaign strategies. Discuss any tools or methodologies you’ve employed to analyse performance and optimise campaigns, as this is crucial for the role.
Highlight Team Leadership Experience: If you have experience managing or mentoring a team, make sure to include this in your application. Discuss your approach to team development and how you've contributed to the success of your team members.
How to prepare for a job interview at MVF
✨Showcase Your Creativity
As a Paid Social Specialist, creativity is key. Prepare examples of past campaigns where you tested unique ideas or formats. Be ready to discuss how these creative approaches led to successful outcomes.
✨Demonstrate Analytical Skills
Highlight your experience with data analysis. Bring specific examples of how you've used analytics to inform campaign strategies and improve performance. Be prepared to discuss metrics and results in detail.
✨Understand the Platforms
Familiarise yourself with the latest trends and features on Facebook, Instagram, TikTok, and LinkedIn. Show that you are up-to-date with platform changes and can leverage them for campaign success.
✨Prepare for Team Leadership Questions
Since this role involves managing a team, be ready to discuss your leadership style. Share experiences where you've mentored others and how you foster collaboration within a team to achieve goals.
