At a Glance
- Tasks: Lead the transformation of MVF's brand portfolio and own the revenue P&L.
- Company: Join MVF, a dynamic company driving growth through innovative digital marketing solutions.
- Benefits: Enjoy Summer Fridays, 25+ days holiday, hybrid working, and comprehensive health coverage.
- Other info: Be part of a supportive culture with excellent career growth and wellbeing initiatives.
- Why this job: Make a real impact by shifting revenue models and building new income streams.
- Qualifications: Experience in media sales, sponsorship, or commercial partnerships is essential.
The predicted salary is between 80000 - 100000 £ per year.
The Role - Lead the commercial transformation of MVF's brand portfolio. Own the P&L for a portfolio of media brands as it shifts from rented Google traffic to owned audiences, data products, and brand-equity revenue.
What we're offering you:
- Summer Fridays
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Hybrid working - 3 days a week in the office
- Closed for Christmas holidays - Extra days not taken from your annual holiday allowance
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- 2 charity days a year
- Free breakfast when in the office
Responsibilities:
- Own the full revenue P&L across the brands portfolio: CPX, affiliate, sponsored content, display, newsletter sponsorship, licensing, sponsorship of indexes and awards, event partnerships, data licensing, and emerging products (pay-per-crawl, concierge buyer services, premium reports)
- Set commercial strategy for each revenue stream - pricing, rate cards, yield management, packaging
- Lead the sales motion across newsletters, anchor campaigns, data products, and digital events
- Grow licensing as a portfolio product - expanding beyond ExpertReviews into brands including Tech.co, Startups, and EcoExperts
- Own commercial analytics: revenue mix, subscriber economics, sponsorship pipeline, segment-level targeting capability
- Build the commercial pitch - translating subscriber data and first-party intent signals into a compelling story for sponsors and clients
- Partner with MVF's B2B and B2C sales teams to cross-sell brand revenue products into existing client accounts
What Success Looks Like:
- A clear, audited baseline of revenue performance across the portfolio, with a refreshed commercial pitch built on the owned-audience story
- Multiple new revenue streams contributing materially - across newsletter sponsorship, licensing, sponsored content, and commercial event partnerships
- A live, forecastable sponsorship pipeline
- Revenue mix visibly shifting toward owned-audience and data-driven income, with a clear commercial case for the audience-first model
Our Ideal MVFer:
- Has sold media, sponsorship, or commercial partnerships in a B2B context - ideally across newsletters, content, and events. B2C experience welcome but not the centre of gravity
- Has built or diversified a revenue model, not just managed one - can stand up a new product from a blank page
- Treats first-party data as a commercial asset, and can articulate why engaged subscribers outperform anonymous pageviews
- Comfortable with performance revenue (CPX, affiliate, lead-gen) and yield optimisation
- Commercially aggressive but editorially sensitive - understands that for media brands, audience trust is the product, and revenue has to feel like a feature, not a tax
- Comfortable building influence and credibility with sales leaders and stakeholders outside their direct reporting line
- Excited by a content strategy grounded in expert opinion, video-first storytelling, and AI-augmented production
About MVF: MVF powers growth for our clients by connecting them to potential customers. The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win. This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need. We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
Audience & Brand Revenues Director in London employer: MVF
MVF is an excellent employer, offering a dynamic work culture that prioritises employee well-being and family support. With a hybrid working model and competitive holiday benefits, employees are encouraged to thrive both personally and professionally, while also having access to growth opportunities within the Brand Amplification team. This commitment to fostering a supportive environment makes MVF a rewarding place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Audience & Brand Revenues Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MVF and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MVF are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MVF on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MVF. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience & Brand Revenues Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MVF. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MVF:Show us that you’ve done your homework! In your application, briefly mention what you admire about MVF’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MVF
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MVF will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MVF, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
