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For Companies At a Glance
- Tasks: Lead and inspire a team to execute impactful digital PR campaigns.
- Company: Dynamic brand-focused company with a strong emphasis on organic growth.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Why this job: Make a real impact in shaping brand visibility and authority through innovative PR strategies.
- Qualifications: 4+ years in Digital PR with leadership experience and a knack for data-driven insights.
- Other info: Join a vibrant team dedicated to creativity and excellence in media relations.
The predicted salary is between 36000 - 60000 £ per year.
Our Team
The Brands team is responsible for growing the organic traffic of brands such as The Eco Experts, Expert Market, and Website Builder Expert. The department consists of:
- Content team - responsible for creating and delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.
- Audience team - responsible for delivering audience development strategies that grow the reach and visibility of MVF's brands. The team comprises SEO and Campaigns (PR) teams.
- The Intelligence team - responsible for conducting in-depth research into key subject areas and target audiences, with the aim of building brand authority and trustworthiness as well as key client relationships.
The Role
As the Digital PR Campaigns Manager, you will be the driving force behind our brand's earned media strategy. You will lead and inspire a small team, overseeing the end-to-end execution of high-impact digital PR campaigns that deliver measurable value and significant brand coverage. This role requires a blend of strategic thinking, leadership, and a technical understanding of search engine optimization and media relations.
Key Responsibilities
- Leadership
- Develop and own the overarching Digital PR strategy, ensuring it is fully aligned with wider departmental goals, commercial objectives, and core priorities.
- Budget management: Manage the digital PR budget, including allocation for content assets and tools, ensuring maximum ROI.
- Stakeholder management: Serve as the primary point of contact for senior internal stakeholders, providing regular updates on strategic direction and campaign performance.
- Team & Campaign Oversight
- Team leadership: Lead, mentor, and manage the performance of the Digital PR team (a Digital PR Specialist and Digital PR Executive), fostering a high-performance culture and facilitating their career growth.
- Quality control & execution: Oversee and approve all major digital PR campaigns from ideation to launch, ensuring assets, data, and outreach pitches meet the highest quality and compliance standards.
- Advanced Media & Insight
- High-level relationship management: Cultivate and maintain strategic relationships with Tier 1 journalists, major publications, and industry key opinion leaders that drive significant, high-authority placements.
- Data-driven insight: Champion the use of data analysis to uncover unique, market-moving stories and insights that fuel highly competitive, link-worthy campaigns.
- Reporting & measurement: Define and refine the key performance indicators (KPIs) for the team. Present comprehensive, strategic performance reports and actionable insights to executive leadership.
Required Skills & Experience
- 4+ years of experience in Digital PR, including at least 1 year in a leadership or management capacity.
- Demonstrable success in conceiving, leading, and scaling multi-channel digital PR campaigns that have delivered substantial commercial results and high-value placements.
- Understanding of search principles and the strategic role of earned media in improving overall domain authority and organic visibility.
- Leadership and management skills, with proven experience in team building, performance management, and developing junior talent.
- Analytical and reporting skills, capable of translating complex data into clear, strategic narratives for a non-technical audience.
- Proficiency with digital marketing tools (e.g., Ahrefs, SEMrush, MuckRack and Canva) and experience in leveraging data visualization tools for reporting.
- Excellent communication and presentation skills, with the ability to confidently pitch ideas and results to senior executive teams and present at department townhalls.
Digital Pr Manager in England employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Pr Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital PR campaigns. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your answers to show how your experience aligns with their goals, especially in terms of driving organic traffic and brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Pr Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital PR Manager role. Highlight your experience in leading digital PR campaigns and managing teams, as well as any relevant tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital PR and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills: Since data-driven insights are key for this role, make sure to include examples of how you've used data analysis in past campaigns. We love seeing how you can turn numbers into compelling stories that drive results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at MVF
✨Know Your Digital PR Inside Out
Make sure you brush up on the latest trends and strategies in digital PR. Be ready to discuss successful campaigns you've led, focusing on how they aligned with business goals and delivered measurable results.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing performance. Think about how you've mentored junior talent and fostered a high-performance culture, as this will be key for the role.
✨Be Data-Driven
Familiarise yourself with data analysis tools and be prepared to discuss how you've used data to inform your PR strategies. Bring examples of how you've translated complex data into actionable insights for stakeholders.
✨Build Rapport with Stakeholders
Think about how you can demonstrate your ability to cultivate relationships with journalists and industry leaders. Prepare to share your approach to stakeholder management and how you've successfully communicated campaign performance to senior executives.
