At a Glance
- Tasks: Lead strategic CRM initiatives to enhance campaign performance and customer engagement.
- Company: MVF is a dynamic marketing company focused on customer lifetime value and innovative communication strategies.
- Benefits: Enjoy flexible hours, 25 days holiday, work-from-anywhere weeks, and an award-winning wellbeing programme.
- Other info: Opportunity for line management responsibilities and involvement in CRM Academy training.
- Why this job: Join a collaborative team that values creativity and innovation while making a real impact on customer relationships.
- Qualifications: Mid-senior level experience in CRM, with strong skills in strategy, content, and project management.
The predicted salary is between 30000 - 45000 £ per year.
Customer Relationship Management Specialist
Join to apply for the Customer Relationship Management Specialist role at MVF
Customer Relationship Management Specialist
Join to apply for the Customer Relationship Management Specialist role at MVF
Our Customer Engagement & CRM team is a talented group of marketers delivering millions of post-sign-up communications via Email, SMS, and more. We focus on driving customer lifetime value, creating meaningful contact moments, and solving problems with data-driven strategies. It's a collaborative, innovative, and customer-centric environment.
What we're offering you:
- Flexible hours and summer hours
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Closed for Christmas holidays
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- Free breakfast when in the office
- 2 charity days a year
The Role
As a CRM Specialist, you’ll lead strategic CRM initiatives that enhance campaign performance, elevate creative output, and drive long-term value for MVF and our customers. This role blends commercial strategy, technical expertise, and creative execution - ideal for someone deeply passionate about customer engagement.
Responsibilities
- Lead and own key CRM workstreams within the Customer Engagement roadmap, with direct impact on commercial performance.
- Set high standards across content, copywriting, experimentation, and strategy.
- Manage major CRM projects from planning to delivery, with strong stakeholder collaboration.
- Contribute to cross-functional initiatives and consult on high-value market audits.
- Support continuous improvement through innovation, mentoring, and external learning.
- Optional: Line management responsibilities and involvement in CRM Academy training.
What Success Looks Like
- Commercial KPIs improve, including customer lifetime value and campaign GP.
- Strategic initiatives are delivered effectively, with high project scores (>3.3).
- You are recognised as a thought leader within CRM - internally and externally.
- CRM content, strategy, and delivery continually raise the bar across the function.
- You consistently demonstrate leadership, collaboration, and values-led impact.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Technology, Information and Internet, Marketing Services, and Advertising Services
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Customer Relationship Management Specialist employer: MVF
MVF is an excellent employer, offering a dynamic work culture that prioritises employee well-being and family support. With a hybrid working model and competitive holiday benefits, employees are encouraged to thrive both personally and professionally, while also having access to growth opportunities within the Brand Amplification team. This commitment to fostering a supportive environment makes MVF a rewarding place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at MVF. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like MVF before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to MVF:Your cover letter is your chance to shine! Tell us why you want to work at MVF specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at MVF!
How to prepare for a job interview at MVF
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
