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MVF

Customer Relationship Management Specialist

Full-Time 30000 - 45000 £ / year (est.) No home office possible

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At a Glance

Tasks: Lead strategic CRM initiatives to enhance campaign performance and customer engagement.
Company: MVF is a dynamic marketing company focused on customer lifetime value and innovative communication strategies.
Benefits: Enjoy flexible hours, 25 days holiday, work-from-anywhere weeks, and an award-winning wellbeing programme.
Why this job: Join a collaborative team that values creativity and innovation while making a real impact on customer relationships.
Qualifications: Mid-senior level experience in CRM, with strong skills in strategy, content, and project management.
Other info: Opportunity for line management responsibilities and involvement in CRM Academy training.

The predicted salary is between 30000 - 45000 £ per year.

Customer Relationship Management Specialist

Join to apply for the Customer Relationship Management Specialist role at MVF

Customer Relationship Management Specialist

Join to apply for the Customer Relationship Management Specialist role at MVF

Our Customer Engagement & CRM team is a talented group of marketers delivering millions of post-sign-up communications via Email, SMS, and more. We focus on driving customer lifetime value, creating meaningful contact moments, and solving problems with data-driven strategies. It\’s a collaborative, innovative, and customer-centric environment.

What we\’re offering you:

Flexible hours and summer hours
Competitive holiday benefits – 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
Closed for Christmas holidays
Work from anywhere for 2 weeks a year
Life Assurance and Income Protection to protect your loved ones
Benefits allowance for health, dental, and vision coverage
Defined Contribution Pension and Salary Sacrifice Scheme
Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
Family Forward support for our MVF parents and their mini-mes
Free breakfast when in the office
2 charity days a year

The Role

As a CRM Specialist, you’ll lead strategic CRM initiatives that enhance campaign performance, elevate creative output, and drive long-term value for MVF and our customers. This role blends commercial strategy, technical expertise, and creative execution – ideal for someone deeply passionate about customer engagement.

Responsibilities

Lead and own key CRM workstreams within the Customer Engagement roadmap, with direct impact on commercial performance.
Set high standards across content, copywriting, experimentation, and strategy.
Manage major CRM projects from planning to delivery, with strong stakeholder collaboration.
Contribute to cross-functional initiatives and consult on high-value market audits.
Support continuous improvement through innovation, mentoring, and external learning.
Optional: Line management responsibilities and involvement in CRM Academy training.

What Success Looks Like

Commercial KPIs improve, including customer lifetime value and campaign GP.
Strategic initiatives are delivered effectively, with high project scores (>3.3).
You are recognised as a thought leader within CRM – internally and externally.
CRM content, strategy, and delivery continually raise the bar across the function.
You consistently demonstrate leadership, collaboration, and values-led impact.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing
Industries

Technology, Information and Internet, Marketing Services, and Advertising Services

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