At a Glance
- Tasks: As a CRM Executive, you'll optimise multi-channel campaigns and drive performance in your markets.
- Company: Join MVF, a dynamic marketing team focused on maximising customer satisfaction and conversion value.
- Benefits: Enjoy a collaborative work environment with opportunities for innovation and personal growth.
- Why this job: Make a real impact while developing your skills in a fast-paced, supportive culture.
- Qualifications: We're looking for logical problem solvers with a passion for content and data-driven decisions.
- Other info: This role is perfect for those eager to learn and contribute to exciting marketing strategies.
The predicted salary is between 28800 - 43200 £ per year.
Our Team
The CRM team is a collaborative group of exceptionally talented marketers. We are responsible for the hundreds of millions of automated post-sign-up messages with our customers via multiple channels with the aim of maximising MVF’s value we generate per conversion, helping qualification of our leads and maximising both customer and client satisfaction by keeping them informed of the process they are going through with MVF.
The Role
As an CRM Executive, you are accountable for the performance of your allocated markets and campaigns in the CRM team. This includes financial performance (short term and lifetime) vs targets, whilst ensuring you are working effectively with your relevant cross-functional segments of MVF to ensure we are maximising CRM opportunities and supporting MVF’s key strategies.
The strategies you decide upon for commercial success in your allocated markets should be well thought through, iterated upon, delivered and communicated to align with team-wide strategies. You should also exhibit behaviours and skills that are continuously improved against MVF values! Collaboration across the team and with stakeholders is hugely important and should help the whole team to improve against its goals.
Responsibilities:
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Delivery, optimisation and scheduling of multi-channel (mostly email, but also SMS and Web Push) campaigns to optimise your gross profit contribution to MVF’s targets
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Prioritisation of your own time and tasks to delivery effectively against the most important team initiatives
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Contribution towards improving our team delivery processes to ensure we are becoming more effective
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Content and user experiences that you create are relevant, personalised to your audience and constantly improved to a standard you can be proud of
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Exciting testing and innovation upon content and user experiences to constantly improve campaign performance
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Analysis and data-driven-decision making to create your own commercial strategies for each audience that will deliver performance against targets and client budgets
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Excellent collaboration with the entire CRM team and other teams in MVF
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Finding opportunities through learning about your audience, the industry and the CRM marketing landscape so you can deliver new and innovative solutions
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Personal contribution towards coming up with and delivering on the team’s roadmap and key initiatives
What Success Looks Like:
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You’ll make a positive difference towards the company vision and commercial goals
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You will deliver excellently and consistently against responsibilities above within the CRM executive role and the role above
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You’ll enjoy your work and approach it with the right attitude, aligning yourself with the MVF values
Our Ideal MVFer:
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Logical problem solver
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Commercially savvy and able to define and prioritise high-value tasks effectively
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Is passionate about delivering world-class content, both through visual design and copywriting.
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Creates unique and engaging UX journeys for our users to follow
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Seeks to learn every day and helps to improve the team and the company
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Understands the importance of data-driven decisions and uses these to improve commercial performance
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CRM Executive CRM · Old Street, London | UK · employer: MVF
Contact Detail:
MVF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive CRM · Old Street, London | UK ·
✨Tip Number 1
Familiarise yourself with CRM tools and platforms commonly used in the industry. Being well-versed in these technologies will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. This will highlight your ability to create data-driven strategies, which is crucial for the CRM Executive position.
✨Tip Number 3
Network with current or former employees of MVF or similar companies. Engaging in conversations about their experiences can provide you with valuable insights into the company culture and expectations, helping you tailor your approach.
✨Tip Number 4
Stay updated on the latest trends in CRM marketing and customer engagement. Demonstrating your knowledge of current best practices during interviews can set you apart as a candidate who is proactive and passionate about the field.
We think you need these skills to ace CRM Executive CRM · Old Street, London | UK ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, marketing, and data analysis. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of MVF's goals. Mention specific examples of how you've successfully managed campaigns or improved customer engagement in the past.
Showcase Your Analytical Skills: In your application, emphasise your ability to make data-driven decisions. Provide examples of how you've used analytics to optimise campaigns or improve performance in previous roles.
Demonstrate Collaboration Experience: Highlight any experience you have working in cross-functional teams. Discuss how you've collaborated with others to achieve common goals, as teamwork is crucial for this role.
How to prepare for a job interview at MVF
✨Understand the CRM Landscape
Before your interview, make sure you have a solid grasp of the current trends in CRM marketing. Familiarise yourself with multi-channel strategies, especially email, SMS, and web push campaigns. This knowledge will show that you're proactive and ready to contribute from day one.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and adjusted strategies accordingly. This will demonstrate your ability to make data-driven decisions, which is crucial for the CRM Executive role.
✨Emphasise Collaboration
Since collaboration is key in this role, think of examples where you've worked effectively with cross-functional teams. Highlight your communication skills and how you've contributed to team goals. This will illustrate that you can work well within the CRM team and with other departments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and creativity. Think about how you would approach optimising a campaign or dealing with a challenging situation. This will help you showcase your logical thinking and commercial savvy.