Growth Marketing Lead – Europe

Have you come across one of our viral campaigns, like findmohamedawife or seen our amazing TV or tube ads? Or maybe you know someone (like 700,000 others) who found their life partner through Muzz? Whatever brought you here, now’s the perfect time to join a team on its journey to becoming the first billion-dollar Muslim app.

We are looking for a passionate and experienced Growth Leader to spearhead our growth efforts across Europe, specifically the UK, France, Germany, Belgium, the Netherlands and Turkey. You’ll be responsible for collaborating with regional teams with a real digital growth focus, crafting brand marketing strategies, driving growth and sign-ups working closely with performance marketing for digital UA and Brand awareness, and ensuring flawless execution to maximise impact. You must have had previous hands-on performance marketing experience. Being fluent in a European language is a huge bonus!

• 6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple European markets.
• Performance marketing expertise, hands-on executing UA campaigns across the major ad platforms.
• Proven expertise in GTM planning and execution.
• Deep understanding of the cultural nuances, consumer behaviour, and media landscapes in the region.
• Strong experience in leading and inspiring cross-border marketing teams.
• Exceptional data skills and a proven ability to evaluate and optimise marketing activities.
• Demonstrated success in both online and offline brand building.
• Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
• Fluency in English and French – bonus if you speak (French, German, Dutch, Turkish or Darija).
• Excellent project management and communication skills, with the ability to work across multiple time zones.

Day to day

• Strategic Leadership
  • Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention.
  • Identify and understand opportunities and challenges in both markets.
  • Set clear objectives and KPIs for the teams on the ground.
  • Cultivate an atmosphere of creative innovation.
• Team Management
  • Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
  • Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work.
  • Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through.
• Brand building and Campaign execution
  • Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels.
  • Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
  • Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs.
  • Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country.
  • Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
  • Track key metrics and report on marketing performance to senior leadership.
  • Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.

Why join Muzz?

• We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London. Join our fast-growing team and work on an amazing product that’s changing the world.
• We’re the leading app in this space with over 12 million members worldwide and counting!
• Work with talented, generous people on the kinds of challenges you’ll be proud to share.
• We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!
• We’re all working together to succeed and everyone on the team gets a slice of the pie.
• We value curiosity, that’s why the last Friday of every month is set aside for you to learn and develop.
• We fly the whole team to somewhere amazing twice a year to connect and have fun.
• All full-time members get at least 33 days of holiday, regardless of where they live.

Our hiring process

• We pride ourselves on making fast hiring decisions.
• Step 1.
• Step 2. An initial video call.
• Step 3. Complete a technical exercise.
• Step 4. Interview (in person or remote).
• Step 5. Receive an offer!

Join our team. Click the button below to access the application form. Attach your CV and, optionally, a cover letter to apply. We’ll get back to you as soon as possible.

Having trouble with the form? Send your application directly to careers@muzz.com and we’ll make sure it gets to the right place!