At a Glance
- Tasks: Lead marketing strategies across Europe, driving brand awareness and user sign-ups.
- Company: Join Muzz, the first billion-dollar Muslim app with viral campaigns.
- Benefits: Hybrid work model, competitive salary, and a chance to shape a growing brand.
- Other info: Opportunity to mentor a talented team and grow your career in a fast-paced environment.
- Why this job: Be part of a dynamic team making a real impact in the Muslim community.
- Qualifications: 6+ years in marketing, performance marketing expertise, and cultural understanding.
The predicted salary is between 60000 - 80000 € per year.
Location: London, UK (Hybrid) - Tues, Wed, Thur in office
We are looking for a passionate and experienced Marketing Leader to spearhead our marketing efforts across Europe, specifically the UK, France, Germany, Belgium, the Netherlands, and Turkey. You’ll be responsible for collaborating with regional teams with a real digital growth focus, crafting brand marketing strategies, driving growth and sign‑ups, working closely with performance marketing for digital UA and brand awareness, and ensuring flawless execution to maximise impact. You must have previous hands‑on performance marketing experience. Being fluent in a European language is a huge bonus!
Day‑to‑Day Key Responsibilities
- Strategic Leadership
- Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention.
- Identify and understand opportunities and challenges in both markets.
- Set clear objectives and KPIs for the teams on the ground.
- Cultivate an atmosphere of creative innovation.
- Team Management
- Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
- Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work.
- Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through.
- Brand building and Campaign execution
- Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels.
- Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
- Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs.
- Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country.
- Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
- Track key metrics and report on marketing performance to senior leadership.
- Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.
Requirements
- 6+ years of experience in a startup or fast‑paced consumer business (ideally tech), preferably across multiple European markets.
- Performance marketing expertise, hands on executing UA campaigns across the major ad platforms.
- Proven expertise in GTM planning and execution.
- Deep understanding of the cultural nuances, consumer behaviour, and media landscapes in the region.
- Strong experience in leading and inspiring cross‑border marketing teams.
- Exceptional data skills and a proven ability to evaluate and optimise marketing activities.
- Demonstrated success in both online and offline brand building.
- Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
- Fluency in English – bonus if you speak (French, German, Dutch, Turkish or Darija).
- Excellent project management and communication skills, with the ability to work across multiple time zones.
Join us in shaping the future of Muzz as we continue to grow, inspire, and connect millions across the Muslim world!
European Marketing Lead employer: Muzz
At Muzz, we pride ourselves on being an innovative and dynamic employer that fosters a culture of creativity and collaboration. Our London-based team enjoys a hybrid work model, allowing for flexibility while working closely with passionate professionals dedicated to making a meaningful impact in the Muslim community. With ample opportunities for personal and professional growth, as well as the chance to lead exciting marketing initiatives across Europe, joining us means becoming part of a mission-driven company poised for significant success.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and challenges. Bring fresh ideas to the table; it shows you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace European Marketing Lead
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and the mission of Muzz shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the Muslim community.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing and team leadership. We’re looking for someone who can hit the ground running, so connect your past achievements to the responsibilities outlined in the job description.
Be Data-Driven:Since we value data analytics, don’t shy away from showcasing your skills in this area. Include specific metrics or results from your previous campaigns to demonstrate how you’ve optimised performance and driven growth.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Muzz
✨Know Your Campaigns
Before the interview, make sure you’re familiar with Muzz's viral campaigns and marketing strategies. Being able to discuss specific examples, like 'findmohamedawife', shows your genuine interest and understanding of the brand.
✨Showcase Your Performance Marketing Skills
Prepare to discuss your hands-on experience with performance marketing. Bring examples of successful user acquisition campaigns you've executed, and be ready to dive into metrics like CAC and retention rates to demonstrate your analytical skills.
✨Cultural Understanding is Key
Given the diverse markets you'll be working in, highlight your understanding of cultural nuances and consumer behaviour in Europe. If you speak any European languages, mention them! This could set you apart from other candidates.
✨Be Ready to Lead
As a potential leader, think about how you would mentor and inspire a team. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and creative innovation to drive results.
