At a Glance
- Tasks: Lead website improvements and optimise customer experience using data-driven insights.
- Company: Join Musto, the world’s leading sailing brand with a passion for performance apparel.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact on our digital presence while working with cutting-edge technology.
- Qualifications: 3+ years in digital optimisation or related fields, strong UX and analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Your adventure is Musto’s challenge. We engineer technical clothing to help you perform at your peak.
Built on 60 years of engineering cutting‑edge performance apparel, we are the world’s leading sailing brand.
We use the same fabric technology that protects our ocean racers to keep you dry and comfortable for any outdoor activity.
As a sports brand Musto encourages a winning mentality, aligned on common goals with a ‘can do’ attitude.
There is a distinct fanaticism for excellence and attention to detail driving through the business which is as evident in the design and construction of technical product, as it is in the aspirations and approach of the wider business functions.
Musto is an equal opportunities employer.
Hybrid – London office 1–2 days a week | Full‑time | Reporting to: Head of e Commerce
We are looking for a Digital Optimisation Manager to lead the continuous improvement of Musto. com.
You will understand our business objectives, customer needs and technical capabilities, using data, insight and collaboration to prioritise website improvements that deliver measurable commercial value.
The Digital Optimisation Manager will own the website optimisation roadmap, manage and prioritise the digital development backlog, lead our A/B testing and experimentation programme, and work closely with our development partners and internal stakeholders to maximise the performance of our digital experience.
You will combine strong commercial awareness with UX best practice to ensure every improvement reflects the Musto brand, enhances the customer journey and supports the continued growth of our ecommerce business.
- Role and Responsibilities
- Work closely with our development team and project management teams to manage and prioritise all development tasks with the aim of improving the end‑to‑end customer experience.
- Own and prioritise the digital development backlog, ensuring development resource is focused on the highest‑value customer and commercial opportunities.
- Act as Product Owner for the website, balancing BAU activity, bug fixes, technical improvements and optimisation initiatives.
- Facilitate the vision of digital projects through research, customer insight, wireframing, prototyping and testing.
- Design and deliver wireframes, user stories, user journeys and mock‑ups where appropriate to communicate ideas and solutions.
- Take a customer‑centred approach to optimisation, continuously testing, learning and iterating improvements.
- Identify customer experience challenges and develop commercially focused solutions.
- Assist the wider Ecommerce team on project implementations to ensure they are delivered on time and within budget.
- Make strategic recommendations relating to website functionality, customer journeys and new digital capabilities.
- Be responsible for delivering improvements in Conversion Rate, Average Order Value, Site Speed and other agreed digital KPIs.
- Own the A/B testing programme, identifying opportunities, prioritising experiments, implementing tests and reporting on outcomes.
- Build and launch simple experiments using available testing tools wherever possible, reducing reliance on development resource.
- Identify opportunities to deliver personalised customer journeys both on‑site and across the wider digital ecosystem.
- Use analytics, heatmaps, session replay and usability tools to identify pain points and translate insights into development priorities.
- Optimise and enrich website content to improve customer engagement, conversion and commercial performance.
- Troubleshoot website issues and work with the development team to resolve them efficiently.
- Monitor key digital KPIs, identifying trends and opportunities for continuous improvement.
- Deliver reports, results and actionable insight during regular team meetings.
- Champion UX, CRO and optimisation best practice while ensuring all developments remain consistent with the Musto brand guidelines.
- Work collaboratively across Ecommerce, Brand, Marketing, Trading, Customer Service, IT and external partners to deliver exceptional customer experiences.
- Keep up to date with emerging ecommerce technologies, optimisation techniques and industry best practice, recommending new ideas where appropriate.
Skills & Experience
- 3+ years’ experience in Digital Optimisation, Ecommerce, Product Management, UX, CRO or a similar digital role.
- Experience managing digital development backlogs and working closely with internal development teams or external agencies.
- Strong understanding of UX best practice, responsive design and customer‑centred design principles.
- Experience planning, managing and analysing A/B testing and experimentation programmes.
- Proven ability to identify optimisation opportunities through analytics, customer insight and behavioural data.
- Experience creating wireframes, user journeys and low‑fidelity prototypes to communicate ideas.
- Strong commercial awareness with the ability to balance customer needs, technical complexity and business priorities.
- Excellent stakeholder management and communication skills, with the ability to work effectively across multiple teams.
- Ability to communicate ideas, priorities and solutions clearly to both technical and non‑technical audiences.
- Strong awareness of optimisation best practice, digital trends and emerging technologies.
- Experience using analytics platforms, heat mapping, session replay and usability tools.
- Ability to manage multiple priorities while consistently delivering high‑quality outcomes.
- A proactive mindset with the confidence to challenge, innovate and continuously improve.
- Passion for delivering exceptional customer experiences through data‑driven decision making.
- Experience using Magento (Adobe Commerce) is advantageous.
- Experience with experimentation and personalisation platforms such as Statsig, Optimizely, VWO, Monetate or similar is advantageous.
- Experience working within Agile delivery environments is desirable.
- Experience working with OKRs is beneficial.
- What Success Looks Like
- Continuous improvement in Conversion Rate, Average Order Value and customer engagement.
- A well‑managed and prioritised digital development backlog aligned to business objectives.
- A robust experimentation programme delivering measurable commercial outcomes.
- Strong collaboration across teams and development partners.
- Website improvements that consistently reflect the Musto brand and premium customer experience.
- Successful delivery of digital initiatives on time and against agreed priorities.
- Proactive identification of opportunities to improve customer journeys and business performance.
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Digital Optimisation Manager employer: MUSTO
Musto is an exceptional employer that fosters a culture of excellence and collaboration, making it an ideal place for a Digital Optimisation Manager to thrive. With a strong focus on employee growth and development, Musto offers unique opportunities to work at the forefront of ecommerce innovation in a hybrid London office environment. The company values a winning mentality and provides a supportive atmosphere where your contributions directly impact the customer experience and business success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Optimisation Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like MUSTO are looking for when hiring for a Digital Optimisation Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to MUSTO for the Digital Optimisation Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at MUSTO as a Digital Optimisation Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out MUSTO’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Optimisation Manager.
We think you need these skills to ace Digital Optimisation Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at MUSTO, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with MUSTO's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at MUSTO. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at MUSTO
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that MUSTO uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at MUSTO. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
