Help bring the Musto brand to life delivering premium events and activations at the heart of the global sailing community.
About Musto: Founded in the UK in 1964, Musto is the world’s leading performance sailing brand and a global leader in technical outdoor apparel. As the first sailing brand to partner with GORE-TEX, Musto has set the standard for innovation on the water, working with the world’s best sailors and learning from the most demanding environments.
Role Overview
As Brand Activation Specialist, you’ll support the Marketing Manager – Sailing in delivering Musto’s sailing marketing strategy, with a primary focus on the planning and execution of events, activations, and ambassador engagement.
This is a hands‑on role suited to someone highly organised, detail‑driven, and comfortable operating in fast‑paced environments, both behind the scenes and on the ground at events.
Key Responsibilities
Event & Activation Delivery
- Support the planning and delivery of sailing events, brand activations, and ambassador appearances.
- Coordinate event plans, timelines, logistics, assets, and suppliers.
- Be actively involved on‑site to ensure smooth, professional execution.
Ambassador Engagement
- Coordinate ambassador kit distribution and activation opportunities.
- Ensure ambassadors are well briefed and aligned with campaign activity.
Wholesale & Retail Support
- Work with wholesale sales reps and key accounts to deliver tailored activation plans and POS materials.
- Ensure premium brand execution across retail environments.
Digital & DTC Integration
- Partner with eCommerce and marketing colleagues to amplify activations across digital and social channels.
- Provide content and insights to support brand‑led campaigns.
Cross‑Functional Collaboration
- Work closely with the Marketing Manager – Sailing and other marketing colleagues to ensure cohesive storytelling.
Reporting & Insights
- Track activation performance and provide post‑event reports.
- Share learnings to optimise future activations.
What You’ll Bring
- Experience supporting or delivering events or activations.
- Highly organised with strong attention to detail.
- Comfortable managing multiple projects and stakeholders.
- Strong communication skills.
- Interest in sailing or outdoor sport is beneficial.
What Success Looks Like
- Smoothly delivered, well‑organised events and activations.
- Strong support to the Marketing Manager – Sailing.
- Consistent, premium brand execution.
