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- Tasks: Lead global sailing marketing strategy and deliver impactful campaigns.
- Company: Musto, the world’s number one performance sailing brand.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Shape the future of sailing marketing and amplify Musto's brand presence.
- Qualifications: Experience in marketing, strong leadership skills, and passion for sailing.
- Other info: Collaborative culture with a focus on innovation and adventure.
The predicted salary is between 36000 - 60000 £ per year.
Direct Reports: Brand Activation Specialist
About Musto
Founded in the UK in 1964, Musto are the world’s number one performance sailing brand and a global leader in outdoor clothing apparel. As the first sailing brand ever to partner with GORE‑TEX®, Musto set the bar for innovation on the water, taking insights drawn from the best sailors in the world, those who win Olympic medals, circumnavigate the globe, and battle some of the most volatile environments on the planet. The lessons learnt at sea empower performance on land, working with the best fabric technologies on the market to deliver kit that can handle extreme adventures in the countryside, and lifestyle clothing that delivers both style and substance.
Role Overview
As Marketing Manager, Sailing, you will lead Musto’s global sailing marketing strategy, working closely with the Marketing Director to shape strategic direction and deliver impactful campaigns. You’ll manage the Brand Activation Specialist, and collaborate across departments to ensure flawless execution. A key focus of this role is building and leveraging partnerships with sailing events, teams, ambassadors, and industry stakeholders to amplify Musto’s presence and strengthen brand equity. You’ll also work with international wholesale sales reps and their accounts, as well as the eCommerce and retail teams, to deliver brand‑led campaigns across DTC channels. You’ll partner with design and product management on creative processes for campaign photoshoots and collaborate with marketing colleagues to ensure cohesive storytelling across all touchpoints.
Key Responsibilities
- Strategic Leadership
- Collaborate with the Marketing Director to define and evolve Musto’s global sailing marketing strategy.
- Translate strategic objectives into actionable plans and measurable outcomes.
- Lead and mentor the Brand Activation Specialist, ensuring activations and events deliver against campaign goals.
- Partnership Development
- Build and manage relationships with sailing events, teams, and ambassadors to maximize brand exposure.
- Negotiate and activate sponsorship agreements, ensuring Musto’s presence is premium and impactful.
- Identify new partnership opportunities within the sailing ecosystem to drive growth and engagement.
- Campaign Development
- Plan and deliver integrated marketing campaigns across digital, social, retail, and experiential channels.
- Partner with eCommerce to create and execute brand‑led campaigns that drive engagement and conversion across DTC platforms.
Marketing Manager - Sailing employer: Musto Limited
Contact Detail:
Musto Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Sailing
✨Tip Number 1
Network like a pro! Reach out to people in the sailing and marketing industries. Attend events, join online forums, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for sailing! When you get the chance to chat with hiring managers or during interviews, share your experiences and enthusiasm for the sport. It’ll help you stand out as someone who truly understands the brand.
✨Tip Number 3
Prepare for interviews by researching Musto’s recent campaigns and partnerships. Be ready to discuss how you can contribute to their global sailing marketing strategy. Tailoring your insights to their needs will show you’re the right fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Musto team. Let’s make it happen!
We think you need these skills to ace Marketing Manager - Sailing
Some tips for your application 🫡
Show Your Passion for Sailing: When writing your application, let your love for sailing shine through! Share any personal experiences or achievements in the sport that connect you to Musto's brand values. We want to see how your passion aligns with our mission.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight relevant experience in marketing strategy, campaign development, and partnership management. We’re looking for specific examples that demonstrate your skills and successes!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your qualifications and enthusiasm for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Musto team!
How to prepare for a job interview at Musto Limited
✨Know Your Sailing Stuff
Make sure you brush up on your sailing knowledge and Musto's brand history. Understand their partnerships, especially with GORE-TEX®, and be ready to discuss how these innovations impact marketing strategies.
✨Showcase Your Strategic Mindset
Prepare to talk about how you would develop and execute a global marketing strategy for Musto. Think of specific examples from your past experiences where you've successfully translated strategic objectives into actionable plans.
✨Highlight Your Collaboration Skills
This role involves working closely with various teams. Be ready to share examples of how you've effectively collaborated across departments in previous roles, particularly in managing campaigns or events.
✨Bring Ideas for Partnerships
Think about potential partnerships within the sailing ecosystem that could benefit Musto. Come prepared with ideas on how to build and leverage these relationships to enhance brand exposure and engagement.
