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- Tasks: Lead global sailing marketing strategy and deliver impactful campaigns.
- Company: Musto, the world's number one performance sailing brand.
- Benefits: Competitive salary, benefits, and a dynamic team environment.
- Why this job: Shape the future of sailing marketing with a globally recognised brand.
- Qualifications: Experience in sailing marketing and strong leadership skills.
- Other info: Opportunity for international travel and career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Musto
Founded in the UK in 1964, Musto are the world's number one performance sailing brand and a global leader in outdoor clothing apparel. As the first sailing brand ever to partner with GORE‐TEX, Musto set the bar for innovation on the water, taking insights drawn from the best sailors in the world, those who win Olympic medals, circumnavigate the globe, and battle some of the most volatile environments on the planet. The lessons learnt at sea empower performance on land, working with the best fabric technologies on the market to deliver kit that can handle extreme adventures in the countryside, and lifestyle clothing that delivers both style and substance.
Role Overview
As Marketing Manager, Sailing, you will lead Musto's global sailing marketing strategy, working closely with the Marketing Director to shape strategic direction and deliver impactful campaigns. You will manage the Brand Activation Specialist and collaborate across departments to ensure flawless execution. A key focus of this role is building and leveraging partnerships with sailing events, teams, ambassadors, and industry stakeholders to amplify Musto's presence and strengthen brand equity. You will also work with international wholesale sales reps and their accounts, as well as the eCommerce and retail teams, to deliver brand‐led campaigns across DTC channels. You will partner with design and product management on creative processes for campaign photoshoots and collaborate with marketing colleagues to ensure cohesive storytelling across all touchpoints.
Key Responsibilities
- Strategic Leadership
- Collaborate with the Marketing Director to define and evolve Musto's global sailing marketing strategy.
- Translate strategic objectives into actionable plans and measurable outcomes.
- Lead and mentor the Brand Activation Specialist, ensuring activations and events deliver against campaign goals.
- Partnership Development
- Build and manage relationships with sailing events, teams, and ambassadors to maximize brand exposure.
- Negotiate and activate sponsorship agreements, ensuring Musto's presence is premium and impactful.
- Identify new partnership opportunities within the sailing ecosystem to drive growth and engagement.
- Campaign Development
- Plan and deliver integrated marketing campaigns across digital, social, retail, and experiential channels.
- Partner with eCommerce to create and execute brand‐led campaigns that drive engagement and conversion across DTC platforms.
- Wholesale & Retail Marketing
- Work closely with international wholesale sales reps and their accounts to deliver marketing support, POS, and activation plans.
- Ensure brand consistency and premium execution across retail environments.
- Work with design and product management on the creative process for campaign photoshoots.
- Collaborate with marketing colleagues to ensure cohesive storytelling across all channels.
- Event & Activation Oversight
- Ensure Musto's presence at sailing events is premium, consistent, and impactful.
- Support the Brand Activation Specialist with planning, logistics, and execution.
- Content & Community
- Oversee creation of compelling sailing content for social, web, and email channels.
- Build strong relationships within the sailing community to enhance brand advocacy.
- Performance & Reporting
- Monitor campaign performance, analyze data, and optimize for ROI.
What You'll Bring
- Proven experience in marketing within the sailing or marine industry.
- Strong leadership and team management skills.
- Expertise in partnerships, sponsorship activation, and event marketing.
- Experience working with wholesale accounts and eCommerce teams.
- Excellent project management and communication skills.
- Ability to travel internationally for events and activations.
Why Musto?
- Competitive salary and benefits.
- Opportunity to lead category marketing in a globally recognized performance brand.
- A dynamic, passionate team environment.
Marketing Manager - Sailing in London employer: Musto Limited
Contact Detail:
Musto Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Sailing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sailing and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for sailing! When you get the chance to chat with hiring managers or during interviews, share your personal experiences with sailing. This will not only demonstrate your enthusiasm but also show that you understand the brand and its community.
✨Tip Number 3
Prepare for interviews by researching Musto’s recent campaigns and partnerships. Be ready to discuss how you can contribute to their marketing strategy and bring fresh ideas to the table. Tailoring your approach will make you stand out as a candidate who truly gets the brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Musto team. Let’s make it happen!
We think you need these skills to ace Marketing Manager - Sailing in London
Some tips for your application 🫡
Show Your Passion for Sailing: When you're writing your application, let your love for sailing shine through! Share any personal experiences or achievements in the sailing world that connect you to Musto's brand values. We want to see that you're not just a marketer, but a true sailing enthusiast.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in marketing, especially within the sailing or marine industry. We appreciate when candidates take the time to align their skills with what we're looking for at Musto.
Be Data-Driven: In your application, mention specific examples of how you've used data to drive marketing decisions in the past. We love numbers and results, so if you've improved campaign performance or ROI, shout about it! It shows us you know how to measure success.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for both you and us!
How to prepare for a job interview at Musto Limited
✨Know Your Sailing Stuff
Make sure you brush up on your sailing knowledge and Musto's brand history. Familiarise yourself with their partnerships, sponsorships, and recent campaigns. This will show that you're genuinely interested in the role and understand the industry.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams or projects in the past. Highlight your experience in managing campaigns and mentoring team members, as this role involves leading the Brand Activation Specialist.
✨Be Ready to Discuss Partnerships
Think about your previous experiences with partnership development and sponsorship activation. Be prepared to discuss how you would approach building relationships within the sailing community and what strategies you would use to enhance brand advocacy.
✨Demonstrate Your Campaign Expertise
Come equipped with examples of integrated marketing campaigns you've developed or contributed to. Be ready to talk about how you measure success and optimise for ROI, as these are key aspects of the role at Musto.
