The Marketing, Communications & Campaigns Lead leads Muslim Aid's marketing, communications and PR function within the Growth Department, balancing income generation, supporter engagement and audience growth with reputation management, organisational communications and Muslim Aid's values. The postholder develops and delivers integrated marketing, communications and PR strategies that bring organisational priorities, programme impact, fundraising products and campaigns to life across multiple channels. The role leads media relations, brand, reputation management and organisational storytelling, ensuring communications strengthen engagement, trust and measurable growth. Working closely with the Head of Growth, Head of Impact and wider Growth team, the role ensures alignment across marketing, communications, programmes, advocacy and fundraising. The postholder manages the Product & Campaigns Manager and Communications & PR Officer, while working closely with the Digital & Influence Marketing Senior Officer. The Product & Campaigns Manager retains ownership of the fundraising product portfolio, campaign calendar, propositions and income targets, while the Marketing, Communications & Campaigns Lead is responsible for the communications, brand, PR, storytelling and audience engagement strategies that bring these campaigns to market. This is a senior leadership role within the Growth Department, contributing directly to the delivery of Muslim Aid UK's Growth Strategy 2026-2030.
About the Role
- Develop a comprehensive, integrated Marketing, Communications and Campaigns strategy that is aligned to the Growth Strategy, its five priority audience segments (Communities/Diaspora, Professionals, Corporates, HNWIs, and Young People), and its wider organisational communications audience.
- Lead the production of supporter-facing donor communications achieving a 30% open rate target.
- Set the editorial and brand standards for compelling, programme-aligned impact storytelling that inspire giving and build long-term supporter loyalty.
- Lead proactive and reactive media relations for Muslim Aid UK, building and maintaining strong relationships with journalists, editors, broadcasters, digital creators, and Muslim media outlets.
- Lead corporate communications for Muslim Aid UK, ensuring the organisation's voice is coherent, authoritative, and trusted across all stakeholder groups including donors, media, strategic partners, government bodies, and the Muslim community.
- Act as the Growth Department's point of contact for internal communications, ensuring the wider organisation has visibility of Growth's marketing, communications, and PR activity, campaign moments, and priorities.
- Collaborate with the Advocacy team to ensure joint campaign planning, shared messaging frameworks, and a coherent external voice across fundraising and advocacy activities.
Join Muslim Aid as our Marketing, Communications & Campaigns Lead and take a leading role in shaping how we communicate, engage audiences and bring our campaigns and impact to life. You'll lead our marketing, communications, PR, brand and storytelling activity, developing integrated strategies that strengthen supporter engagement, grow our audiences, protect our reputation and contribute to sustainable income growth. Working closely with senior leaders and colleagues across Growth, Fundraising, Impact and Advocacy, you will ensure our communications reflect Muslim Aid's mission, Islamic ethos and values while delivering measurable results. If you're an experienced communications and marketing leader who combines strategic thinking with compelling storytelling, strong brand stewardship and a passion for purpose-driven growth, we would love to hear from you.
You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
- Experience in a senior Marketing Communications, Fundraising Communications, Brand Marketing, or PR role, ideally within a charity, INGO, or mission-driven organisation.
- Strong background in media relations and PR, with a proven ability to secure positive media coverage and manage reputational risk.
- Experience leading donor or supporter communications including impact storytelling, email marketing, direct mail, and fundraising campaign content.
- Exceptional written and verbal communication skills, with the ability to craft compelling, audience-segmented narratives across all channels and formats.
- Ability to lead, influence, and collaborate effectively across departments at all levels of the organisation, including with the CEO and Board.
- Proficiency in digital tools including content management systems, email platforms, social media management tools, and digital analytics (e.g. Google Analytics, Meta Business Suite).
We are a faith-based British international charity that provides help to people who are victims of natural disasters or conflict or suffering from poverty, hunger, disease, homelessness, injustice, deprivation or lack of skills and economic opportunities.
- Hybrid working - minimum of 2 days per week in the office
- Paid time off for medical appointments
- 2 hours lunch break on Fridays
- Time off in Lieu (TOIL)
- Pension Scheme, Due to the nature of our work with children and vulnerable communities, Muslim Aid operates rigorous safeguarding and Protection from Sexual Exploitation and Abuse (SEA) procedures in our recruitment process. We are committed to the prevention of sexual abuse and exploitation and adopts a zero-tolerance approach to SEA, as a result, any employment with Muslim Aid is subject to the following checks prior to your start date:
- Satisfactory professional references, including safeguarding-specific enquiries.
- A Basic Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check where applicable.
- A review of right-to-work documentation for the country in which the role is based.
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Marketing, Communications & Campaigns Lead in City of Westminster employer: Muslim Aid
Muslim Aid is an exceptional employer that fosters a supportive and inclusive work culture, dedicated to making a meaningful impact in communities worldwide. With a strong emphasis on employee growth and development, staff members are encouraged to engage in training and professional advancement opportunities. Working in the heart of the UK, employees benefit from a collaborative environment that values diversity and promotes a sense of purpose in their roles.
