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- Tasks: Lead marketing campaigns for Slam Dunk Festival and national tours, managing budgets and content.
- Company: Slam Dunk is the UK's biggest independent rock festival, promoting over 200 gigs annually.
- Benefits: Join a vibrant team in the heart of the music scene with opportunities for creativity and growth.
- Why this job: Be part of an exciting culture that celebrates rock music and makes a real impact in the industry.
- Qualifications: Experience in music marketing, strong organisational skills, and a passion for rock music are essential.
- Other info: This role is based in Leeds and requires on-site presence during event seasons.
The predicted salary is between 36000 - 60000 £ per year.
Position:
Founded in 2001, the Slam Dunk brand originated as a club night held at The Cockpit inLeeds, championing the pop-punk, emo, punk rock, ska punk, hardcore, and metalcoremusic scenes. Since its inception, Slam Dunk has grown to promote over 200 gigs annuallyacross the UK, has become the country’s biggest independent rock festival – hosted acrosstwo greenfield sites in Leeds and Hatfield – and most recently expanded into festivals acrossEuropean markets.
About the role
We are seeking a passionate, organised, and driven individual with ideas, energy, and anenthusiasm for rock and alternative music to take on the role of Marketing Manager at SlamDunk Music. Reporting to Futuresound Group Head of Marketing, you will be responsible for the marketing of Slam Dunk Festival, Slam Dunk Presents national tour campaigns and managing our expansion into international markets.
You will plan and lead projects, through a collaborative and integrated approach to deliver campaigns on time and to budget. This role spans a range of marketing disciplines, including digital, social, print, outdoor, and press.
Job Purpose
- Working with the FSG Head of Marketing to strategise the festival’s marketing and promotional campaigns.
- Work with the Director, FSG Head of Marketing and design team to shape the festival’s branding and identity.
- Taking year-round ownership for festival promotion, maximising ticket sales and brand presence and awareness.
- Oversee the festival’s online marketing including social media, online, email marketing and app development.
- Managing engaging content and campaigns, including managing freelancers, content creators and influencers
- Work closely alongside the festival’s PR team to amplify the brand’s presence across press, radio, TV, and digital.
- Coordinate the production and implantation of print and outdoor marketing campaigns for the festival including large format national billboard campaigns and widespread flier and print campaigns.
- Working collaboratively with key stakeholders including festival partners and sponsors.
- Track and manage project budgets in collaboration with the FSG Head of Marketing. Ensuring all costs are accurate and accounted for across all marketing elements.
- Further develop the Slam Dunk brand in international markets with a focus of maximising ticket sales. Working with internal and global teams to align efforts and maximise international campaign impact.
- Market the Slam Dunk merch range to help grow it into a year-round business
- You will be responsible for planning and executing national marketing campaigns for multiple shows promoted by Slam Dunk Presents.
- Managing national marketing budgets of various sizes, strategising and implementing campaigns.
- Coordinating national campaigns across a wide range of marketing disciplines including hand-to-hand marketing, OOH marketing, print and digital.
- Liaising with key stakeholders in relation to national marketing including agents, venues, promoters and management
Experience, skills, attributes & qualifications
- Music marketing experience at a national/international level with a proven trackrecord of managing marketing campaigns from start to completion
- Strong organisational, communication, copywriting skills with impeccable attentionto detail.
- Must be able to manage multiple projects simultaneously, with the ability to work ina fast-paced, high-energy environment.
- A creative thinker who can action fun, memorable and engaging marketingcampaigns.
- Must be able to work collaboratively whilst leading other team members.
- Strong understanding of digital marketing tools and platforms
- In depth working knowledge of the UK rock industry is preferred.
How to apply
To apply email chelsea@futuresoundgroup.com with a detailed cover letter and creative CV.
Those shortlisted will be expected to complete a task as part of the application, detailswill be shared if successful. Due to the high number of applications, we will onlycontact shortlisted applicants.
Location is Leeds and on-site during events season, this is not a remote/hybrid position.
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Slam Dunk Marketing Manager (Festivals/Touring) employer: Music Week
Contact Detail:
Music Week Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Slam Dunk Marketing Manager (Festivals/Touring)
✨Tip Number 1
Familiarise yourself with the Slam Dunk brand and its history. Understanding the evolution of the festival and its unique position in the rock music scene will help you demonstrate your passion and knowledge during any discussions.
✨Tip Number 2
Network within the music industry, especially with professionals involved in festivals and marketing. Attend relevant events or gigs to meet potential contacts who could provide insights or even referrals for the role.
✨Tip Number 3
Showcase your creativity by preparing a mock marketing campaign for Slam Dunk Festival. This will not only highlight your skills but also demonstrate your proactive approach and understanding of the brand's identity.
✨Tip Number 4
Stay updated on current trends in digital marketing and social media, particularly within the music industry. Being able to discuss recent successful campaigns or innovative strategies can set you apart from other candidates.
We think you need these skills to ace Slam Dunk Marketing Manager (Festivals/Touring)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Manager position. Tailor your application to highlight your relevant experience in music marketing and campaign management.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for rock and alternative music, as well as your organisational skills. Use specific examples from your past experiences that demonstrate your ability to manage multiple projects and lead marketing campaigns.
Showcase Your Creative CV: Since this role requires creativity, ensure your CV stands out. Use a unique design that reflects your personality while maintaining professionalism. Highlight your achievements in previous marketing roles, especially those related to music or events.
Prepare for the Task: If shortlisted, you'll need to complete a task as part of the application process. Think about potential marketing strategies for Slam Dunk Festival and be ready to present your ideas clearly and creatively.
How to prepare for a job interview at Music Week
✨Show Your Passion for Music
Make sure to express your enthusiasm for rock and alternative music during the interview. Share personal experiences or stories that highlight your connection to the genre, as this role requires a genuine love for the music scene.
✨Demonstrate Your Marketing Expertise
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your experience with digital, social, and print marketing, and be ready to explain how you successfully executed these campaigns from start to finish.
✨Prepare for Collaborative Scenarios
Since the role involves working closely with various stakeholders, think of examples where you've successfully collaborated with teams or partners. Emphasise your ability to lead while also being a team player.
✨Know the Brand Inside Out
Research Slam Dunk's history, branding, and recent campaigns. Understanding their identity and how they position themselves in the market will show your commitment and readiness to contribute to their success.
