Marketing Manager

Transgressive Records is an independent record label based in London and New York, seeking an impassioned, experienced and highly organised person to join our team as Marketing Manager. The candidate will be responsible for the planning, management, coordination and execution of creative marketing and promotional campaigns for domestic and international artists and releases on the label, both physically and digitally. Reporting into and working alongside senior management as well as the Senior Marketing Manager, you’ll be expected to establish, build, and maintain strong and collaborative working relationships with artists, management, distributors, promo teams, as well as external agencies and suppliers. Alongside tight oversight of timelines and deadlines, the individual will be across the latest marketing trends and innovations to ensure that campaigns are distinctive, progressive and as far-reaching as possible. We are looking for someone that is as adept at leading high impact campaigns with established artists as they are with working with emerging, breakout artists.

Roles & Responsibilities

• Planning, leading, and executing creative, strategic and innovative timelines and marketing campaigns for new releases, working closely with A&R, international and digital teams to ensure that global strategy is aligned and in tune for each campaign.
• Ensuring all parts (audio files, metadata, artwork, etc.) are delivered for both digital and physical products to distribution/retail partners in a timely manner.
• Create and manage the marketing and promotional budget on a per release basis to ensure alignment with artist aspirations/ambitions as well as company objectives, working alongside the finance controller and other team members to formulate cohesive, holistic plans.
• Steer and coordinate internal and external teams, including the artists and their representation, to ensure the end-to-end delivery of creative campaigns.
• Input and thought leadership on creative ideas and marketing, including the briefing and commissioning of external parties for compelling audio-visual elements of a release campaign.
• Originating and managing all verticals and team members within a campaign - not least production, digital (including media/ad spend, working alongside the digital marketing manager), press, online, radio and TV teams for each project.
• Strategic planning and diligent tracking on D2C and retail activity alongside distributor(s) and other team members, plus keeping the sync team informed.
• Managing promo budgets (e.g. TV/radio appearances) and keeping them within approved budget parameters; supporting relevant team members on their successful execution.
• Organising and leading on campaign/project planning meetings with key team members and personnel.
• Ensuring that artists have product stock allocated and booked for touring well in advance of live dates, as well as coordinating ticket buys in conjunction with the Marketing Assistant.
• Prepare materials for awards submissions in conjunction with the Marketing Assistant.
• Compile and provide weekly release campaign reporting to internal and external team members, highlighting key moments, highlights, statistics and future targets.
• Closely analyse performance of songs, albums and campaigns, working closely with the digital teams to track updates, and where appropriate, coordinating repitches.
• Offering insight and perspective to label strategy as part of a supportive team.

Candidate Attributes

• A passionate, enthusiastic, progressive and collaborative Marketing Manager with excellent experience in end-to-end marketing campaigns for both emerging and established artists.
• Familiar and confident in allocating and managing marketing budgets effectively of varying scales.
• Possessive of knowledge of the digital landscape including but not limited to various content formats and associated release planning, social media planning, DSPs, creator marketing, and beyond.
• Able to confidently oversee production for physical releases within agreed timeframes and budgets, with a knowledge of different formats, associated lead and production times, suppliers and processes.
• Bears a diverse musical taste and is enthused about audience engagement and development, including finding new ways to reach audiences for artists of various genres and backgrounds.
• Has secured a substantial and culturally relevant contacts base and network of music industry connections alongside relevant experience in a record label environment.
• Exhibits leadership quality, including but not limited to, interpersonal skills, analytical/critical thinking, flexibility, attention to detail and collaboration.
• Maintains up to date knowledge within an ever-shifting sector and observes evolving trends and researching/seeking new prospective project collaborators.
• Exemplary written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• A self-starter - as well as able to work closely and successfully in a team dynamic.
• Confident at multi-tasking, time management and flexible in approach.
• Hard working, problem-solving and driven.
• Has a true passion for music, culture and people.

Location

The role will involve office (London) and remote working. Travel will occur regularly as part of the role, relating to performances, presentations and key meetings. Transgressive is an equal opportunities employer. We embrace diversity and are committed towards creating a working environment in which no one will be treated less favourably on the grounds of their sex, race, disability, sexual orientation, religious beliefs or age.