At a Glance
- Tasks: Lead audience growth and shape artist narratives across digital platforms.
- Company: Join Dirty Hit, a vibrant music label with a supportive culture.
- Benefits: Enjoy a competitive salary, private medical insurance, and 28 days annual leave.
- Other info: Hybrid role with a dynamic team and excellent career development opportunities.
- Why this job: Make an impact in the music industry while working with emerging and global artists.
- Qualifications: 3+ years in digital marketing, strong social media skills, and Adobe Creative Suite experience.
The predicted salary is between 35000 - 45000 £ per year.
Dirty Hit are looking for a digitally native marketer to lead audience growth and shape how our artists exist online. You will work across a roster spanning emerging talent through to globally recognised, festival-headlining artists. Building audiences, identifying cultural moments and translating them into thoughtful, artist-first narratives. Based in West London, you’ll be surrounded by industry specialists in a supportive environment in which you can learn, collaborate and innovate.
Who are we looking for?
- 3+ years experience in digital marketing, content strategy, or social media (music industry essential).
- Strong understanding of social platforms and audience behaviour.
- Must be able to demonstrate success in growing and engaging audiences across digital platforms.
- Experience creating or directing digital content, with regular hands-on use and proven experience with Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) to create social assets.
- Ability to balance long-term planning with reactive execution.
- Strong organisational skills and ability to manage multiple projects.
- Confident communicator and collaborator.
What you’ll do:
- Build and grow engaged audiences across a diverse roster.
- Develop and execute long-term digital strategies that extend beyond release cycles.
- Use analytics and insight to understand audiences and continuously refine strategy.
- Identify and interpret trends, platform behaviours and cultural moments, applying them in ways that feel authentic to each artist.
- Shape artist narratives across social platforms, ensuring consistency and progression over time.
- Create, edit, and commission social content across formats.
- Plan and implement organic posting schedules and seeding strategies.
- Work with streaming platforms (e.g. Spotify for Artists) to track performance, audience behaviour, and release impact.
- Work closely with product managers, artists, and creative teams to align digital activity with wider campaigns.
- Manage publishing across platforms including Instagram, TikTok, X, Facebook and YouTube Shorts.
This is a hybrid role (Monday to Thursday in the office, Friday’s WFH) and in return this role can expect a great working environment, a competitive salary and a super benefits package including private medical insurance and 28 days annual leave, plus public holidays. Dirty Hit is passionate about encouraging the best possible and most talented people to join the team – regardless of their gender, ethnicity, age, disability, sexual orientation, religion or political beliefs. If you like the sound of what you see we’d love to chat. Please submit your CV and a note as to why you think you’d be just who we need to see.
Audience Development & Digital Manager employer: Music Week
At Dirty Hit, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture in the heart of West London. Our team thrives on collaboration and innovation, providing ample opportunities for professional growth while working with a diverse roster of artists. With a competitive salary, comprehensive benefits including private medical insurance, and a flexible hybrid working model, we are dedicated to fostering a supportive environment where creativity and talent can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Development & Digital Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital content and marketing strategies. Use platforms like Instagram or TikTok to demonstrate your understanding of audience engagement and trends.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Dirty Hit, and express your interest. A well-crafted message can make a lasting impression.
✨Tip Number 4
Stay updated on industry trends! Follow music marketing blogs and social media channels to keep your finger on the pulse. This knowledge will help you during interviews and show that you're genuinely passionate about the role.
We think you need these skills to ace Audience Development & Digital Manager
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital marketing and content strategy. We want to see how you've successfully grown and engaged audiences, so share specific examples that showcase your skills!
Tailor Your CV:Don’t just send a generic CV! Tailor it to reflect the skills and experiences that align with the Audience Development & Digital Manager role. We love seeing how you connect your background to what we’re looking for.
Craft a Compelling Note:When you submit your application, include a note explaining why you think you’d be a great fit for us. Be authentic and let your personality shine through – we want to know what makes you tick!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Music Week
✨Know Your Audience
Before the interview, dive deep into Dirty Hit's roster and understand their artists. Familiarise yourself with their social media presence and audience engagement strategies. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Digital Savvy
Be ready to discuss specific examples of how you've successfully grown audiences in the past. Bring along metrics or case studies that highlight your achievements in digital marketing, especially within the music industry. This will demonstrate your hands-on experience and understanding of audience behaviour.
✨Creative Content Ideas
Prepare a few creative content ideas tailored for some of Dirty Hit's artists. Think about how you would shape their narratives across different platforms. This shows initiative and gives you a chance to showcase your creativity and strategic thinking during the interview.
✨Ask Insightful Questions
Come prepared with questions that reflect your understanding of the role and the company. Ask about their current digital strategies, how they measure success, or what challenges they face in audience development. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
