At a Glance
- Tasks: Lead creative digital marketing campaigns for artists, focusing on fan engagement and cultural moments.
- Company: Future Classic, a vibrant music marketing agency in London.
- Benefits: Employer-matched pension contributions and opportunities for creative growth.
- Other info: Flexible hours to support global projects and live events.
- Why this job: Shape impactful campaigns and connect with music lovers across the UK and Europe.
- Qualifications: 2-4 years in music marketing or digital strategy, with a passion for youth culture.
The predicted salary is between 36000 - 44000 £ per year.
Location: London
Company: Future Classic
Benefits: [employer matched] workplace pension contribution
About the Role
Future Classic is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for our artists and releases in the UK and Europe. You'll work directly with artists and their management to shape and deliver impactful global campaigns that feel locally resonant, with a strong emphasis on fan building and moment making.
Key Responsibilities
- Ideate and execute effective digital marketing campaigns
- Adapt global marketing strategies and timelines to the UK/EU market, identifying cultural moments and creative tactics that align with artist and campaign objectives
- Lead local marketing execution for global priority projects, including tour marketing, experiential moments, and fan activations
- Own influencer and creator marketing initiatives – from direct outreach to agency coordination – tailored to niche scenes and communities
- Drive social media content strategies that amplify artist narratives and campaign moments
Account & Partner Management
- Be the primary day-to-day point of contact for artists and their management
- Manage marketing budgets and project funding for label releases
- Coordinate DSP pitching and digital supply with distribution and retail partners
- Maintain strong working relationships with internal stakeholders and external partners (publicists, pluggers, creative collaborators, etc.)
CRM & Fan Funnel Strategy
- Implement CRM growth tactics including pre-save, newsletter, SMS, and audience segmentation
- Collaborate with global team on fan funnel strategy, lead capture initiatives, and engagement automations across tools like Laylo, Mailchimp etc.
Paid Media & Promotion
- Collaborate with internal teams and external vendors to brief and manage paid media campaigns (TikTok, Meta, YouTube, programmatic, etc.)
- Use fan and consumption data to optimize spend across acquisition and engagement goals
Data & Analysis
- Track and interpret campaign performance using tools like Chartmetric, DSP portals, Meta Business Suite, and Trendpop
- Identify audience, consumption, and creator trends to inform rollout strategy and creative direction
- Translate data into clear insights and next-step actions for artists, managers, and internal stakeholders
About You
- 2-4+ years experience in music, youth culture marketing, digital strategy, or entertainment
- Deep knowledge of DSP ecosystems, social platforms (TikTok, Instagram, YouTube), and music release workflows
- Comfortable briefing and analyzing campaigns across paid media, influencer, and CRM channels
- Familiarity with analytics and audience insight tools (Chartmetric, Soundcharts, TikTok Creator Tools, Meta dashboards, etc.)
- Strong organisational and project management skills - able to keep complex, multi-stakeholder campaigns on track
- A deep, authentic love for music and familiarity with the artists, subcultures, and scenes that surround Future Classic
- Comfortable working flexible hours to support global rollouts and live moments
Manager, Digital Marketing (UK) – Future Classic – London employer: Music Ally
At Sony Music, we pride ourselves on being an exceptional employer, offering a vibrant global community where creativity thrives. Our modern office in London fosters collaboration and innovation, while our commitment to professional growth ensures that you can develop your skills and advance your career. With a comprehensive benefits package, including private medical cover and generous time off, we empower our employees to make a meaningful impact in the music industry.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Digital Marketing (UK) – Future Classic – London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Music Ally and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Music Ally are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Music Ally on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Music Ally. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Digital Marketing (UK) – Future Classic – London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Music Ally. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Music Ally:Show us that you’ve done your homework! In your application, briefly mention what you admire about Music Ally’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Music Ally
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Music Ally will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Music Ally, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
