At a Glance
- Tasks: Help clients boost ticket sales and music consumption through digital advertising.
- Company: Playliveartist, a dynamic London-based music marketing agency.
- Benefits: Collaborative environment with opportunities to work on exciting campaigns.
- Other info: Stay ahead of trends and collaborate with artists and labels globally.
- Why this job: Join a creative team and make an impact in the music industry.
- Qualifications: 2+ years in paid media, especially in music; skilled in digital ad platforms.
The predicted salary is between 28800 - 48000 £ per year.
Responsibilities
- Help clients build audiences and drive business metrics such as ticket sales, music consumption, merchandise sales, growing mailing lists and charting.
- Schedule, monitor and optimize digital advertising campaigns using Meta Business Manager, Google Ads products and TikTok Business Manager.
- Strategically optimize marketing plans to hit key digital targets and campaign goals.
- Build audits and reports delivered to clients to optimize campaigns.
- Collaborate with the team to develop creative direction, copywriting, targeting and budget allocation across ad campaigns.
- Leverage data to evaluate effectiveness of marketing strategies and digital ads, continuously testing and iterating.
- Liaise with internal and external teams to determine KPIs, develop creative and marry messaging with the most relevant audiences.
- Create and review direct-to-fan campaigns with CRM tools.
Qualifications
- 2+ years paid media experience in the music industry.
- Advanced proficiency with Meta Business Manager, TikTok Business Manager and Google Ads products.
- Demonstrated ability to create, schedule, monitor and optimize digital ad campaigns.
- Clear grasp of ad targeting, defining and implementing campaign goals and evaluating campaign effectiveness.
- Experience building digital advertising audiences to sell tickets, merchandise, grow mailing lists and drive music consumption.
- Understanding of digital marketing strategy and current digital trends.
- Proficient in Google Workspace (Docs, Slides, Sheets).
- Strong understanding of all current social platforms.
- Proactive and stays up-to-date with shifts in digital, social and pop culture.
- Track record of managing multiple client accounts.
- Creative problem solving, calm under pressure, great communication, proactive positive professional attitude.
Additional Experience (Extra Points)
- Proficiency with video and image editing tools.
Company Overview
Playliveartist is a London‑based music marketing agency offering digital advertising and strategy services. We specialize in direct‑to‑fan campaigns and are obsessed with digital technology and creative marketing. We work with artists, management companies, record labels and festivals worldwide. We are not a PR agency, radio pluggers, playlisting services or social media channel managers.
Digital Advertising Specialist in Camden Town employer: Music Ally Ltd
At Playliveartist, we pride ourselves on being an exceptional employer in the heart of London, where creativity meets technology in the music marketing industry. Our vibrant work culture fosters collaboration and innovation, offering employees ample opportunities for professional growth and development while working with a diverse range of clients. With a focus on direct-to-fan campaigns, we empower our team to leverage their skills in digital advertising, ensuring a rewarding and impactful career path in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Advertising Specialist in Camden Town
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital ad campaigns. Use case studies to highlight how you’ve driven ticket sales or increased music consumption. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! The digital advertising landscape is always changing, especially in the music industry. Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh and show that you’re proactive about learning.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team at Playliveartist. Make sure to tailor your application to highlight your experience with Meta Business Manager, Google Ads, and TikTok Business Manager – we want to see how you can help us rock the digital marketing world!
We think you need these skills to ace Digital Advertising Specialist in Camden Town
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Advertising Specialist role. Highlight your experience with Meta Business Manager, Google Ads, and TikTok Business Manager, as well as any relevant achievements in the music industry.
Showcase Your Creativity:Since we’re all about creative marketing, don’t shy away from showcasing your creative side! Include examples of successful campaigns you’ve worked on, and how you’ve used data to optimise them. This will help us see your problem-solving skills in action.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key skills and experiences stand out without unnecessary fluff. Use bullet points if it helps!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Music Ally Ltd
✨Know Your Tools Inside Out
Make sure you’re well-versed in Meta Business Manager, Google Ads, and TikTok Business Manager. Familiarise yourself with their features and functionalities, as you’ll likely be asked to discuss how you’ve used these tools in past campaigns.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital advertising campaigns you've managed. Highlight the metrics you achieved, such as ticket sales or audience growth, and be ready to explain your strategies for optimisation and targeting.
✨Stay Current with Trends
Demonstrate your knowledge of current digital marketing trends and pop culture. Be prepared to discuss how these trends can influence advertising strategies, especially in the music industry, and how you can leverage them for client success.
✨Collaborative Spirit is Key
Since collaboration is crucial in this role, think of examples where you’ve worked effectively with teams. Be ready to discuss how you’ve contributed to creative direction and budget allocation in past projects, showcasing your teamwork skills.
