At a Glance
- Tasks: Lead innovative marketing campaigns for SuperValu and Centra stores across Northern Ireland.
- Company: Join Musgrave, a family-owned business with a 150-year legacy in food innovation.
- Benefits: Career development opportunities, collaborative environment, and a focus on community impact.
- Other info: Enjoy a hybrid working model and be part of a passionate team.
- Why this job: Make a real difference in local communities while shaping exciting marketing strategies.
- Qualifications: 4-5 years of marketing experience or equivalent hands-on experience; strong digital marketing skills.
The predicted salary is between 33075 - 40425 £ per year.
Join Musgrave, one of Europe's most successful family-owned businesses, with a rich 150-year legacy in food and brand innovation. We serve communities across Ireland and Spain, feeding one in three people every day through 18 iconic brands like SuperValu, Centra, Mace, Frank and Honest, and Musgrave MarketPlace. We are committed to becoming the most trusted and sustainable business in Ireland.
About the Role
We are seeking a Marketing Manager to drive local marketing initiatives for our company-owned SuperValu and Centra stores across Northern Ireland, while also playing a key role in the development and delivery of selected Northern Ireland-wide marketing campaigns. You will have the opportunity to shape innovative marketing activity at both a local and regional level, build strong store partnerships, and deliver measurable impact for our brands and customers.
Key Responsibilities:
- Lead Local and Regional Marketing Campaigns: Develop and execute store-specific marketing plans for company-owned SuperValu and Centra locations, while leading the development and delivery of selected cross-brand marketing campaigns across Northern Ireland.
- Collaborate Across Teams: Work closely with Store Managers, Regional Operations Managers, and internal teams to understand local needs and ensure that marketing solutions address these needs effectively.
- Creative Development: Collaborate with in-house design teams and external agencies to create engaging marketing materials and campaigns that resonate with local customers.
- Budget & Performance Management: Oversee marketing budgets, ensuring cost-effective spending and tracking campaign performance to optimize future initiatives.
- Continuous Improvement: Analyse campaign outcomes and share key learnings to improve future strategies, fostering a culture of continuous improvement.
Who We're Looking For
We want a Marketing Manager who is passionate, creative, and results-driven. If you have a knack for understanding consumer behaviour, enjoy collaborating across teams, and thrive in a fast-paced environment, we want to hear from you!
Essential Criteria:
- A relevant third-level qualification and 4-5 years of marketing experience, or 5 years of hands-on marketing experience in lieu of formal qualifications.
- Practical experience in developing and delivering marketing campaigns, with a strong understanding of digital marketing and end-to-end campaign management.
- Strong presentation skills, with the ability to communicate effectively to diverse audiences.
- A full driving license and access to a car.
- Competence in Microsoft Office and excellent attention to detail.
- A systematic approach to problem-solving and the ability to manage multiple tasks within tight deadlines.
- Passion for developing your career in marketing and a willingness to work cross-departmentally.
Desirable Criteria:
- A third-level qualification in Marketing, Business, or a related field.
- CIM or Postgraduate qualification (or in progress).
- Experience in FMCG, B2B, or customer-centric environments, ideally within the food retail sector.
Why Join Musgrave?
- Career Development: With a commitment to your personal and professional growth, Musgrave offers numerous opportunities for advancement and learning.
- Collaborative Environment: Work alongside a passionate team, where your contributions will make a significant impact.
- Innovation Focus: Be part of a company that values forward-thinking solutions.
- Community Focus: Be part of a company that truly values its communities and strives to make a positive impact.
- Be Part of a Legacy: Join a company with a long-standing commitment to community and innovation.
Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know. Musgrave operates a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely.
Marketing Manager in Newtownabbey employer: Musgrave NI
Musgrave is an exceptional employer, offering a vibrant work culture that prioritises innovation and community impact. As a Marketing Manager in Belfast, you will benefit from a collaborative environment that fosters personal and professional growth, while being part of a legacy that values forward-thinking solutions and meaningful contributions to local communities. With a commitment to career development and a hybrid working model, Musgrave provides a unique opportunity to thrive in your marketing career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Newtownabbey
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Musgrave NI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Musgrave NI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Musgrave NI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Musgrave NI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Newtownabbey
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Musgrave NI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Musgrave NI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Musgrave NI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Musgrave NI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Musgrave NI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Musgrave NI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
