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- Tasks: Drive brand visibility and customer engagement for Drinks Inc. through innovative marketing strategies.
- Company: Join Musgrave, a leading family-owned business with a 150-year legacy in food innovation.
- Benefits: Enjoy career development, a collaborative environment, and a focus on community impact.
- Other info: Hybrid working model available, promoting work-life balance.
- Why this job: Be part of a dynamic team making a real difference in the drinks industry.
- Qualifications: 5+ years in marketing, ideally in drinks or FMCG, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Musgrave is one of Europe's most successful family-owned businesses, with a rich 150-year legacy in food and brand innovation. We are proud to serve communities across Ireland and Spain, feeding one in three people every day through 18 iconic brands like SuperValu, Centra, Mace, Frank and Honest, and Musgrave MarketPlace. By supporting thousands of retail and foodservice family businesses, we make a positive impact on the communities they serve. We are committed to becoming the most trusted and sustainable business in Ireland, and we are looking for dynamic, forward-thinking individuals to join us on this journey.
As we continue our journey toward becoming Ireland's most trusted and sustainable business, we have an exciting opportunity for a successful candidate to join our team as Marketing Manager for Drinks Inc in Belfast. Please note this is a contract role for approximately 9 to 12 months in duration.
Role Overview
The Marketing Manager plays a key role in driving brand visibility, customer engagement, and commercial performance across the Drinks Inc. AFT portfolio. This role leads trade marketing activity, manages promotional planning, collaborates closely with suppliers, and supports sales teams with best-in-class collateral and insight-led campaigns.
What you'll be doing:
- Marketing Strategy & Planning: Develop and execute the annual marketing plan aligned with business and sales objectives. Lead brand marketing across wines, spirits, beers, RTDs, mixers and ancillaries. Manage and deliver seasonal content and campaigns.
- Digital & Content Marketing: Produce compelling digital content, including website copy, email campaigns, social media material, and promotional features. Oversee product listings, promotional pages, and brand presence across digital channels. Brief and manage agencies/design teams to deliver high-quality creative assets.
- Trade Marketing & Promotional Support: Develop market-leading trade publications and promotional materials to support Drinks Inc. AFT as Northern Ireland's leading licensed wholesaler. Create POS materials, product sheets, wine lists, and customer-ready toolkits. Support NPD launches and category-focused campaigns to drive sales growth.
- Brand, Supplier & Stakeholder Collaboration: Work closely with suppliers and brand owners to plan co-funded activations and integrated marketing programmes. Manage the Drinks Inc. AFT marketing budget, ensuring efficient allocation and strong ROI. Build brand awareness through cohesive PR activity, including trade press and sponsorship of key industry awards.
- Insights, Category Expertise & Reporting: Monitor category trends. Analyse internal sales data and insights to identify opportunities and recommend product/promotional focus. Support bi-annual customer experience surveys in conjunction with Musgrave Insight & Innovation teams.
- Events & Brand Activation: Deliver innovative, insight-driven events that showcase the Drinks Inc. AFT product range, especially the wine portfolio. Organise tastings, customer events, and supplier-led activations. Ensure strong brand execution and customer engagement at every event.
- Cross-Functional Collaboration: Work cross-functionally with the Drinks Inc. AFT management team to support the commercial plan. Coordinate with other Musgrave wholesale brands across the island of Ireland, particularly other alcohol brands and Musgrave MarketPlace. Support internal charity and community initiatives, including Drinks Inc. AFT fundraising activity for NICHS.
- Additional Duties: Carry out other ad hoc tasks as required in support of the marketing and commercial strategy.
What we're looking for:
- A 3rd level marketing/business qualification or relevant experience in lieu of same.
- Minimum of 5 years experience in a marketing role, ideally within drinks or FMCG.
- Strong customer focus and a clear understanding of customer needs across range, service, and experience.
- Proven experience in stakeholder management and building effective internal/external relationships.
- Experience working with agencies (PR, design, creative, photography).
- Excellent copywriting skills and ability to produce clear, engaging communications.
- Strong communication, organisational, and project management skills.
- A self-starter attitude, with the ability to work independently and manage multiple priorities.
What we offer:
- Career Development: With a commitment to your personal and professional growth, Musgrave offers numerous opportunities for advancement and learning.
- Collaborative Environment: Work alongside a passionate team, where your contributions will make a significant impact.
- Innovation Focus: Be part of a company that values forward-thinking solutions.
- Community Focus: Be part of a company that truly values its communities and strives to make a positive impact.
- Be Part of a Legacy: Join a company with a long-standing commitment to community and innovation.
Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know. Musgrave operates a Work Smart hybrid working model where you can alternate your time between connecting and collaborating in the business and working remotely.
Marketing Manager in Newtownabbey employer: Musgrave NI
Contact Detail:
Musgrave NI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Newtownabbey
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing projects, campaigns, and any cool content you've produced. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and how they engage with their communities. Tailor your answers to show how you can contribute to their mission of becoming Ireland's most trusted and sustainable business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Musgrave. Let’s make an impact together!
We think you need these skills to ace Marketing Manager in Newtownabbey
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your relevant experience in drinks or FMCG, and show us how your skills align with our mission at Musgrave.
Showcase Your Creativity: Since this role involves a lot of digital content creation, don’t hesitate to include examples of your previous work. Whether it’s social media campaigns or promotional materials, we want to see your flair!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate well-structured applications that get straight to the point while showcasing your personality.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Musgrave NI
✨Know Your Brands
Before the interview, dive deep into Musgrave's iconic brands like SuperValu and Centra. Understand their market positioning and recent campaigns. This knowledge will help you demonstrate your passion for the company and how you can contribute to their marketing strategy.
✨Showcase Your Digital Savvy
Since the role involves digital content marketing, be prepared to discuss your experience with creating engaging online content. Bring examples of successful campaigns you've managed, especially in the drinks or FMCG sector, to illustrate your skills.
✨Prepare for Stakeholder Scenarios
Expect questions about stakeholder management. Think of specific instances where you've successfully collaborated with suppliers or internal teams. Highlight your communication skills and how you built effective relationships to drive marketing initiatives.
✨Demonstrate Your Analytical Skills
The role requires analysing sales data and market trends. Be ready to discuss how you've used insights to inform marketing strategies in the past. Prepare to share examples of how your analytical approach led to successful campaigns or product launches.