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- Tasks: Lead local marketing initiatives to boost engagement and footfall at the Museum of Illusions.
- Company: Join the world's largest and fastest-growing museum chain, inspiring wonder and creativity.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make a real impact in a fun, dynamic setting that values play and exploration.
- Qualifications: 3-5 years in marketing, strong local market knowledge, and excellent communication skills.
- Other info: Collaborate with global brands and local influencers in an exciting, fast-paced role.
The predicted salary is between 36000 - 60000 £ per year.
Work Location: MOI London
Reports to: VP of Marketing EU
Department: Marketing
About The Museum of Illusions
Museum of Illusions is the world’s largest and fastest-growing museum chain, with nearly 70 locations worldwide. We have welcomed over 20 million visitors since 2015! Museum of Illusions is a visual, sensory, and educational experience designed to engage your sense of wonder and shift your perspective through the science behind optical illustrations. We value play, exploration, and creativity, and we are rapidly growing. Join us in our mission to inspire wonder and joy through illustrations!
Role Overview
The Marketing Manager based in London will be the local marketing lead for the Museum of Illusions London and other future museums in the nearby area, requiring a deep understanding of the local markets. Responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance. The Marketing Manager drives local awareness, engagement, traffic and footfall, and revenue for assigned Museum of Illusions locations. This role partners closely with General Managers and regional leadership to execute localised strategies and events that amplify the brand and enhance guest engagement.
Primary Job Duties & Responsibilities
- Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends, audience segments, and the competitive landscape to tailor market-specific strategies.
- Support community engagement and grassroots marketing by activating promotions tied to seasonality, school calendars, and major local events.
- Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions.
- Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations.
- Ensure brand consistency across all local advertising, signage, and collateral as well as printing support for local museum operations.
- Track and report on key KPIs: volume drivers (online and walk up), event results, revenue impact, and ROI.
- Manage localized paid media placements (OOH, digital, radio, experiential) within budget.
- Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities.
- Lead PR, Organic Social (including community management) and Influencer marketing, working with HQ marketing team to an agreed strategy.
- Facilitate local PR relations, planning and executing media opportunities, creative concepts and executions, working with a local external PR agency.
- Identify, evaluate, and manage local influencers and content creators.
- Create SM content directly or manage freelancers or agencies, monitoring trends and audience feedback to improve effectiveness.
- Work closely with other HQ teams such as Brand, Digital Marketing (paid media, eCRM, SEO, CRO), Finance and Legal.
- Support the planning and execution of on-location photo and video shoots for branded content.
Qualifications
- Bachelor’s Degree in Business, Marketing or similar degree.
- 3-5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands.
- Strong understanding of the local markets, culture, and media landscape.
- Experience working with global brands and localizing centrally developed strategies.
- Proven ability to manage multiple stakeholders, agencies, and vendors.
- Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
- Strong attention to detail in content creation, campaign execution, and administrative tasks.
- Ability to manage time effectively, prioritizing tasks to meet deadlines.
- Ability to work effectively in a team and collaborate with other departments.
- Proficient with Microsoft Office Suite or related software.
- Proactive, organized, accountable, and self-starter personality.
- Fluent in English verbal and written.
Company Statement: Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall.
Marketing Manager in London employer: Museum of Illusions
Contact Detail:
Museum of Illusions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research the Museum of Illusions and understand their mission, values, and recent marketing campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where you might meet them. Building relationships can give you insider info and potentially a foot in the door for that Marketing Manager role.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in local marketing. Use specific examples that demonstrate your ability to drive engagement and revenue, just like they need for their London location.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Museum of Illusions family!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience in local marketing and any relevant campaigns you've executed. We want to see how you can bring that local flair to our museums!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing and how it aligns with our mission at the Museum of Illusions. Let us know why you're excited about this opportunity and how you can contribute to our growth.
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of innovative marketing strategies you've implemented in the past. We love seeing fresh ideas that can engage our audience and enhance their experience.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at Museum of Illusions
✨Know Your Local Market
Before the interview, dive deep into the local market trends and audience segments relevant to the Museum of Illusions. Understanding the competitive landscape will not only impress your interviewers but also show that you can tailor marketing strategies effectively.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've executed, especially those that involved community engagement or grassroots marketing. Highlight how your creative ideas drove traffic and revenue, as this aligns perfectly with the role's focus on localised strategies.
✨Be Ready to Collaborate
This role requires working closely with various stakeholders, so be prepared to discuss your experience in managing multiple partnerships. Share specific instances where you successfully collaborated with teams or external agencies to achieve marketing goals.
✨Demonstrate Attention to Detail
Since the role involves ensuring brand consistency across all advertising and collateral, come equipped with examples that showcase your meticulous approach to content creation and campaign execution. This will reassure them of your ability to manage the finer details while executing larger strategies.
