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- Tasks: Lead our sales team to create an engaging buying experience for fitness enthusiasts.
- Company: Join a top online retailer dedicated to helping people build their dream home gyms.
- Benefits: Enjoy a competitive salary, commission structure, and health benefits.
- Why this job: Shape the future of our sales strategy in a dynamic, fast-paced environment.
- Qualifications: 3+ years in sales management with excellent communication and leadership skills.
- Other info: This is a brand-new role, perfect for self-starters ready to innovate.
The predicted salary is between 28000 - 42000 £ per year.
We’re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service. Now, we’re looking for a Sales Manager who’s passionate about fitness and ready to take our sales team to the next level.
In this role, you’ll lead our sales team in delivering a seamless, supportive, and engaging buying experience—from the first enquiry to post-purchase follow-up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision-making process with expertise and empathy. If you’re a results-driven leader who puts the customer first and thrives in a fast-paced e-commerce environment, we’d love to hear from you. An interest in health and fitness is highly desirable—your enthusiasm will resonate with both the team and our customers. As a small and growing business, we’re looking for someone dynamic, hands-on, and ready to hit the ground running. This is a brand-new role, so the ideal candidate will be a self-starter—confident in developing and embedding processes and strategies from scratch. You’ll have the freedom to shape how things are done, so we need someone who’s proactive, adaptable, and thrives in a fast-moving environment.
Key Responsibilities
- Lead and manage the sales department to hit and exceed monthly targets
- Drive sales strategies for inbound leads, chat, phone, and email enquiries
- Analyse sales performance and customer trends to identify growth opportunities
- Work with marketing to align campaigns with sales goals and seasonal trends
- Ensure a customer-first approach to every interaction—before, during, and after purchase
- Implement and refine processes and tools (e.g., CRM, sales funnels)
- Stay current on fitness industry trends and product innovations
Requirements
- 3+ years of experience in sales management, preferably in e-commerce or retail
- Proven track record of meeting or exceeding sales targets
- Leadership skills
- Excellent communication skills are essential—you’ll need to be clear, professional, and personable across all channels, whether that’s in writing, face to face, or over the phone.
- Experience with CRM tools (e.g., Klaviyo, Shopify etc) and online sales platforms
- Excellent problem-solving, and data analysis skills
- Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!)
Nice to Have
- Background in fitness equipment or sporting goods
- Experience scaling a sales team in a high-growth e-commerce environment
- Knowledge of digital marketing, lead generation, or affiliate sales models
Perks & Benefits
- Competitive salary + commission/bonus structure
- Health and wellness benefits
- Opportunities for growth in a passionate, mission-driven company
Contact Detail:
MuscleSquad Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fitness equipment and e-commerce. This knowledge will not only help you understand our products better but also demonstrate your passion for the industry during interviews.
✨Tip Number 2
Network with professionals in the fitness and e-commerce sectors. Attend relevant events or join online forums to connect with others who share your interests, which can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific sales strategies you've implemented in previous roles. Be ready to share examples of how you've driven sales growth and improved customer experiences, as this will showcase your leadership skills.
✨Tip Number 4
Demonstrate your adaptability by sharing experiences where you've successfully navigated change in a fast-paced environment. Highlighting your ability to thrive under pressure will resonate well with us as we look for someone dynamic and hands-on.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly in e-commerce or retail. Emphasise any achievements related to meeting or exceeding sales targets, and include specific metrics where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and how it aligns with the company's mission. Discuss your leadership style and how you plan to drive sales strategies while ensuring a customer-first approach.
Showcase Communication Skills: Since excellent communication is essential for this role, ensure your application reflects your ability to communicate clearly and professionally. Use concise language and a friendly tone to demonstrate your personable nature.
Highlight Relevant Tools Experience: Mention any experience you have with CRM tools and online sales platforms, as these are crucial for the role. If you have worked with specific tools like Klaviyo or Shopify, be sure to include that information to stand out.
How to prepare for a job interview at MuscleSquad Limited
✨Show Your Passion for Fitness
Make sure to express your enthusiasm for fitness and wellness during the interview. Share personal experiences or stories that highlight your interest in health and how it aligns with the company's mission.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led a sales team in the past. Discuss specific strategies you implemented to meet or exceed targets, and be ready to explain how you motivate and support your team.
✨Know Your Numbers
Be ready to discuss your previous sales performance metrics. Highlight any achievements in meeting sales targets and how you analysed customer trends to drive growth. This will show your data-driven approach to sales management.
✨Familiarise Yourself with CRM Tools
Since experience with CRM tools is essential, brush up on the platforms mentioned in the job description, like Klaviyo and Shopify. Be prepared to discuss how you've used these tools to enhance sales processes and customer interactions.
