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- Tasks: Lead our sales team to create an engaging buying experience for fitness enthusiasts.
- Company: Join a top online retailer dedicated to helping people build their dream home gyms.
- Benefits: Enjoy a competitive salary, commission structure, and health benefits.
- Why this job: Shape the future of our sales strategy in a dynamic, fast-paced environment.
- Qualifications: 3+ years in sales management with excellent communication and leadership skills.
- Other info: This is a brand-new role, perfect for a self-starter passionate about fitness.
The predicted salary is between 24000 - 48000 ÂŁ per year.
Location: Milton Keynes
Job Type: Full-time
Reports to: CEO
Salary: ÂŁ40,000 OTE
About Us
We’re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service. Now, we’re looking for a Sales Manager who’s passionate about fitness and ready to take our sales team to the next level.
Job Summary
In this role, you’ll lead our sales team in delivering a seamless, supportive, and engaging buying experience—from the first enquiry to post-purchase follow-up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision-making process with expertise and empathy. If you’re a results-driven leader who puts the customer first and thrives in a fast-paced e-commerce environment, we’d love to hear from you. An interest in health and fitness is highly desirable—your enthusiasm will resonate with both the team and our customers. As a small and growing business, we’re looking for someone dynamic, hands-on, and ready to hit the ground running. This is a brand-new role, so the ideal candidate will be a self-starter—confident in developing and embedding processes and strategies from scratch. You’ll have the freedom to shape how things are done, so we need someone who’s proactive, adaptable, and thrives in a fast-moving environment.
Key Responsibilities
- Lead and manage the sales department to hit and exceed monthly targets
- Drive sales strategies for inbound leads, chat, phone, and email enquiries
- Analyse sales performance and customer trends to identify growth opportunities
- Work with marketing to align campaigns with sales goals and seasonal trends
- Ensure a customer-first approach to every interaction—before, during, and after purchase
- Implement and refine processes and tools (e.g., CRM, sales funnels)
- Stay current on fitness industry trends and product innovations
Requirements
- 3+ years of experience in sales management, preferably in e-commerce or retail
- Proven track record of meeting or exceeding sales targets
- Leadership skills
- Excellent communication skills are essential—you’ll need to be clear, professional, and personable across all channels, whether that’s in writing, face to face, or over the phone.
- Experience with CRM tools (e.g., Klaviyo, Shopify etc) and online sales platforms
- Excellent problem-solving and data analysis skills
- Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!)
Nice to Have
- Background in fitness equipment or sporting goods
- Experience scaling a sales team in a high-growth e-commerce environment
- Knowledge of digital marketing, lead generation, or affiliate sales models
Perks & Benefits
- Competitive salary + commission/bonus structure
- Health and wellness benefits
- Opportunities for growth in a passionate, mission-driven company
Sales Manager employer: MuscleSquad Limited
Contact Detail:
MuscleSquad Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fitness equipment and e-commerce. This knowledge will not only help you understand our products better but also demonstrate your passion for the industry during any discussions with us.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed a sales team in the past. Be ready to discuss specific strategies you've implemented that led to exceeding sales targets.
✨Tip Number 3
Brush up on your CRM tool experience, especially with platforms like Shopify or Klaviyo. Being able to speak confidently about how you've used these tools to drive sales will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would implement processes and strategies from scratch. As this is a new role, demonstrating your proactive approach and adaptability will be key to impressing us.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly in e-commerce or retail. Emphasise any achievements related to meeting or exceeding sales targets, as this will resonate with the hiring team.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and how it aligns with the company's mission. Discuss your leadership style and how you plan to drive sales strategies while maintaining a customer-first approach.
Showcase Communication Skills: Since excellent communication is essential for this role, provide examples of how you've effectively communicated with customers and team members in previous positions. Highlight your ability to adapt your communication style across different channels.
Demonstrate Proactivity: As this is a new role, it's important to show that you're a self-starter. Include examples of how you've developed processes or strategies from scratch in past roles, showcasing your adaptability and initiative.
How to prepare for a job interview at MuscleSquad Limited
✨Show Your Passion for Fitness
As a Sales Manager in the fitness equipment sector, it's crucial to demonstrate your enthusiasm for health and fitness. Share personal experiences or insights that highlight your commitment to an active lifestyle, as this will resonate with both the interviewers and potential customers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your leadership and problem-solving skills. Prepare examples from your past experience where you successfully led a team, overcame challenges, or implemented effective sales strategies. This will showcase your ability to thrive in a fast-paced environment.
✨Familiarise Yourself with CRM Tools
Since experience with CRM tools is a requirement, make sure you are well-versed in the specific platforms mentioned in the job description, like Klaviyo and Shopify. Be ready to discuss how you've used these tools to drive sales and improve customer interactions in previous roles.
✨Align with Company Values
Research the company’s mission and values, particularly their focus on customer service and nurturing leads. During the interview, express how your own values align with theirs and how you can contribute to creating a supportive buying experience for customers.
