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- Tasks: Lead our sales team to create an engaging buying experience for fitness enthusiasts.
- Company: Join a top online retailer dedicated to helping people build their dream home gyms.
- Benefits: Enjoy a competitive salary, commission structure, and health benefits.
- Why this job: Shape the future of our sales strategy in a dynamic, fast-paced environment.
- Qualifications: 3+ years in sales management with excellent communication and leadership skills.
- Other info: This is a brand-new role, perfect for self-starters ready to innovate.
The predicted salary is between 28000 - 42000 £ per year.
We’re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service. Now, we’re looking for a Sales Manager who’s passionate about fitness and ready to take our sales team to the next level.
In this role, you’ll lead our sales team in delivering a seamless, supportive, and engaging buying experience—from the first enquiry to post-purchase follow-up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision-making process with expertise and empathy. If you’re a results-driven leader who puts the customer first and thrives in a fast-paced e-commerce environment, we’d love to hear from you. An interest in health and fitness is highly desirable—your enthusiasm will resonate with both the team and our customers. As a small and growing business, we’re looking for someone dynamic, hands-on, and ready to hit the ground running. This is a brand-new role, so the ideal candidate will be a self-starter—confident in developing and embedding processes and strategies from scratch. You’ll have the freedom to shape how things are done, so we need someone who’s proactive, adaptable, and thrives in a fast-moving environment.
Key Responsibilities
- Lead and manage the sales department to hit and exceed monthly targets
- Drive sales strategies for inbound leads, chat, phone, and email enquiries
- Analyse sales performance and customer trends to identify growth opportunities
- Work with marketing to align campaigns with sales goals and seasonal trends
- Ensure a customer-first approach to every interaction—before, during, and after purchase
- Implement and refine processes and tools (e.g., CRM, sales funnels)
- Stay current on fitness industry trends and product innovations
Requirements
- 3+ years of experience in sales management, preferably in e-commerce or retail
- Proven track record of meeting or exceeding sales targets
- Leadership skills
- Excellent communication skills are essential—you’ll need to be clear, professional, and personable across all channels, whether that’s in writing, face to face, or over the phone.
- Experience with CRM tools (e.g., Klaviyo, Shopify etc) and online sales platforms
- Excellent problem-solving, and data analysis skills
- Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!)
Nice to Have
- Background in fitness equipment or sporting goods
- Experience scaling a sales team in a high-growth e-commerce environment
- Knowledge of digital marketing, lead generation, or affiliate sales models
Perks & Benefits
- Competitive salary + commission/bonus structure
- Health and wellness benefits
- Opportunities for growth in a passionate, mission-driven company
Contact Detail:
MuscleSquad Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Familiarise yourself with the latest trends in fitness equipment and e-commerce. This knowledge will not only help you understand our products better but also demonstrate your passion for the industry during interviews.
✨Tip Number 2
Network with professionals in the fitness and e-commerce sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific sales strategies you've implemented in previous roles. Be ready to share examples of how you've driven sales growth, as this will showcase your leadership skills and results-driven mindset.
✨Tip Number 4
Demonstrate your adaptability by sharing experiences where you've successfully navigated change or developed new processes. This is crucial for a role that involves shaping strategies from scratch in a fast-paced environment.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales management, particularly in e-commerce or retail. Emphasise any achievements related to meeting or exceeding sales targets, as this will resonate with the hiring team.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fitness and how it aligns with the company's mission. Discuss your leadership style and how you plan to drive sales strategies while maintaining a customer-first approach.
Showcase Relevant Skills: Highlight your experience with CRM tools and online sales platforms. Provide examples of how you've used data analysis to identify growth opportunities and improve sales performance in previous roles.
Demonstrate Cultural Fit: Convey your enthusiasm for health and fitness in your application. Mention any personal experiences or interests that reflect your understanding of the fitness industry, as this will help you connect with the company's values.
How to prepare for a job interview at MuscleSquad Limited
✨Show Your Passion for Fitness
Make sure to express your enthusiasm for fitness and wellness during the interview. Share personal experiences or stories that highlight your interest in health, as this will resonate with the company's mission and values.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led a sales team in the past. Discuss specific strategies you implemented to exceed sales targets and how you motivated your team to achieve their goals.
✨Familiarise Yourself with CRM Tools
Since experience with CRM tools is essential for this role, be ready to discuss your familiarity with platforms like Klaviyo or Shopify. Highlight any specific achievements or improvements you made using these tools in previous roles.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving and analytical skills. Think about how you would handle various sales situations, such as managing a difficult customer or analysing sales performance to identify growth opportunities.
