At a Glance
- Tasks: Lead innovative marketing strategies to attract credit unions and drive member growth.
- Company: Join a dynamic fintech startup on a mission to transform financial access.
- Benefits: Competitive salary, performance bonuses, and hybrid working options.
- Other info: Be part of a founding team with genuine influence and career growth opportunities.
- Why this job: Shape the future of a high-growth business and make a real impact.
- Qualifications: Proven B2B marketing experience, strong communication skills, and data-driven mindset.
The predicted salary is between 50000 - 60000 £ per year.
About Murmuration
Murmuration is an ambitious fintech startup with a mission to transform how consumers access and engage with Credit Unions. We are entering an exciting growth phase, initially focused on building strategic partnerships with Credit Unions before launching directly to consumers at scale.
We're looking for an exceptional Marketing Manager who thrives in startup environments, enjoys building systems from the ground up, and wants to play a pivotal role in shaping the future of a high-growth business. This is not a role for someone who wants to manage agencies from a distance. We need a hands-on operator who is prepared to roll up their sleeves, execute quickly, solve problems independently, and build a modern marketing function from scratch.
The Role
This is a founding marketing hire and a rare dual-discipline role. In the near term, your focus will be B2B - building the pipeline of credit unions that adopt the Murmuration platform. As the network grows, your focus will evolve to include leading B2C member acquisition and growth campaigns on behalf of participating credit unions. Working directly with the CEO and Group Marketing Director, you will have the opportunity to build and shape the Murmuration marketing function from the ground up.
What You'll Do
- Phase 1 - B2B Credit Union Acquisition
- Develop and execute a go-to-market strategy to attract and onboard credit unions onto the Murmuration platform.
- Build and manage a B2B content programme - case studies, thought leadership, email campaigns, event presence - targeted at credit union decision-makers.
- Own the Murmuration website and brand presence, ensuring it speaks clearly to a credit union audience.
- Build relationships with ABCUL and relevant trade bodies to position Murmuration as a trusted partner to the sector.
- Create and manage sales enablement materials - decks, one-pagers, proposals - in close collaboration with the Founder and Group Marketing Director.
- Track and report on pipeline performance, channel effectiveness, and cost per onboarded credit union.
- Phase 2 - B2C Member Growth
- Lead B2C acquisition campaigns on behalf of participating credit unions, driving new member sign-ups and app adoption.
- Develop member-facing creative and messaging that reflects each credit union's identity while leveraging Murmuration's platform capabilities.
- Manage paid media campaigns (social, search, display) across multiple credit unions, optimising for cost per acquisition.
- Build lifecycle communications - onboarding, activation, engagement - to maximise member retention and product adoption.
- Establish reporting frameworks to measure B2C performance across the network and demonstrate ROI to credit union partners.
- Ongoing
- Own the Murmuration brand - tone of voice, visual guidelines, and how we show up across all channels.
- Identify and test new growth channels, partnerships, and marketing opportunities.
- Work with the product team to ensure member and credit union feedback informs platform development.
What We're Looking For
Essential
- Proven experience in a B2B marketing role, ideally within fintech, financial services, or SaaS.
- Demonstrable success running demand generation or acquisition campaigns that moved commercial metrics.
- Strong written communication skills - comfortable writing for both a professional B2B audience and consumer campaigns.
- Experience managing paid media channels (Meta, Google, LinkedIn) with hands-on knowledge of campaign optimisation.
- Data-driven approach - comfortable setting KPIs, reading performance data, and iterating quickly.
- Ability to work independently and manage multiple workstreams in an early-stage environment.
Desirable
- Knowledge of credit unions, banking, or broader financial inclusion sector.
- Familiarity with CRM and marketing automation platforms.
- Experience building a marketing function or working as an early marketing hire.
- Understanding of regulated financial services marketing requirements.
What We Offer
- A founding role with genuine influence over the direction of the business.
- Competitive salary with performance-related bonus.
- Hybrid working, based in our Manchester office.
- The opportunity to do meaningful work in financial inclusion and community finance.
How to Apply
Send your CV and a short covering note to . We'd particularly like to hear about a marketing campaign you're proud of and what it achieved.
Marketing Manager in Bolton employer: Murmuration
Murmuration is an exceptional employer that fosters a dynamic and innovative work culture in the heart of Manchester. With a strong focus on employee growth, you will have the opportunity to lead cutting-edge projects in financial technology while enjoying a competitive salary and a hybrid working model that promotes work-life balance. Join us to make a meaningful impact in a rapidly evolving industry, surrounded by a supportive team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Murmuration and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Murmuration are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Murmuration on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Murmuration. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Murmuration. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Murmuration:Show us that you’ve done your homework! In your application, briefly mention what you admire about Murmuration’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Murmuration
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Murmuration will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Murmuration, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
