At a Glance
- Tasks: Localise marketing strategies and run impactful events across EMEA and APAC.
- Company: Join a creative team at Mural, shaping global marketing efforts.
- Benefits: Full-time remote role with competitive salary and growth opportunities.
- Other info: Opportunity to travel for events and gain valuable market insights.
- Why this job: Make a real impact by connecting with customers and adapting strategies to local markets.
- Qualifications: 5+ years in field marketing with B2B SaaS experience required.
The predicted salary is between 36000 - 60000 £ per year.
Location: United Kingdom
Employment Type: Full time
Department: Marketing
ABOUT THE TEAM
The marketing team amplifies Mural’s story to the world through creative, strategic, and measurable programs that drive awareness and engagement. We’re a collaborative group of marketers, storytellers, and relationship builders passionate about connecting with customers and partners in meaningful ways. Together, we shape how the world experiences Mural through events, partnerships, and thought leadership.
YOUR MISSION
You’ll shape how Mural shows up in key international markets by localizing our marketing, events, and demand generation efforts across EMEA and APAC. This role isn’t just about running events — it’s about understanding how buyers make decisions, staying close to the customer, and adapting our global strategy so it resonates culturally and commercially in each region.
You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and our Partnerships & Events Director to build pipeline, capture competitive intelligence, and create local experiences that reflect how business is done in each market.
WHAT YOU'LL DO
- Localize global marketing and demand gen strategies for EMEA, with APAC to follow as the region grows
- Stay close to regional customers to understand buyer behavior, cultural nuances, and the realities of how deals get done
- Translate global campaigns, product messaging, content, and plays into market-specific versions that feel relevant and actionable
- Run field events and decide where global event strategies work locally — adapting formats, messaging, and targeting as needed
- Partner closely with internal stakeholders on event selection, planning, and execution, ensuring strong sales alignment and follow-through
- Identify cultural trends, business norms, and competitive signals to guide segmentation, positioning, and program decisions
- Provide regional competitive intelligence to Marketing, Product, and Revenue teams
- Manage messaging, logistics, and coordination with Sales for all regional field activities
- Support integrated campaigns and partner programs designed for priority markets
- Track performance, pipeline contribution, and regional ROI in Salesforce and other marketing systems
- Build repeatable processes that strengthen how we launch and execute programs in emerging international markets
- Travel up to 25% for regional events, customer engagement, partner meetings, and in-market insights
What You'll Bring
- 5+ years in field marketing, regional marketing, or localized demand gen roles within B2B SaaS
- Experience operating across NAMER and EMEA, with an understanding of how cultural differences shape buying behavior
- A track record of staying close to customers and using those insights to shape marketing decisions
- Hands-on experience running events (field events, trade shows, customer meetups, partner events)
- Strong understanding of B2B SaaS selling motions and how marketing supports pipeline creation
- Experience using Salesforce (required) and familiarity with marketing attribution and reporting
- Ability to spot local trends, surface competitive insights, and adapt messaging for different regions
- Strong project management skills and comfort juggling multiple programs across markets
- Excellent communication skills and the ability to work cross-functionally with Revenue, Product, and Marketing
- Fluency in English
- German language proficiency preferred
Equal Opportunity
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Field Marketing Manager, International Markets in London employer: Mural
Mural is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to shape impactful marketing strategies across international markets. With a strong focus on professional growth, Mural offers opportunities for skill development and cross-functional collaboration, ensuring that every team member can contribute meaningfully to the company's mission. The remote working environment in the UK allows for flexibility while engaging with diverse global markets, making it an ideal place for those seeking a rewarding career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager, International Markets in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Research the company culture before your interview. Dive into their social media, read up on their latest projects, and understand their values. This will help you tailor your conversation and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Run through common interview questions with a friend or in front of the mirror. The more comfortable you are with your answers, the more confident you’ll feel during the actual interview. Plus, it helps you articulate how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to reiterate why you’d be a great fit for the team.
We think you need these skills to ace Field Marketing Manager, International Markets in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in B2B SaaS and any regional marketing successes you've had. We want to see how you can localise strategies for different markets!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit. Share specific examples of how you've adapted marketing strategies based on cultural insights. Show us your passion for connecting with customers!
Showcase Your Event Experience:Since this role involves running field events, make sure to detail your hands-on experience. Tell us about the events you've managed and how they contributed to pipeline creation. We love seeing your event magic!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Let’s get started on this journey together!
How to prepare for a job interview at Mural
✨Know Your Markets
Before the interview, dive deep into the specific international markets you'll be working with. Understand cultural nuances and buyer behaviours in EMEA and APAC. This knowledge will not only impress your interviewers but also show that you’re ready to adapt global strategies to local needs.
✨Showcase Your Event Experience
Be prepared to discuss your hands-on experience with field events and how you've tailored them to different audiences. Share specific examples of successful events you've run, focusing on how you adapted messaging and formats to resonate with local markets.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to talk about your experience collaborating with sales, product marketing, and other departments. Use examples that demonstrate your ability to align marketing strategies with sales goals and how you’ve successfully managed projects across functions.
✨Familiarise Yourself with Tools
Since familiarity with Salesforce is a must, ensure you can discuss your experience using it effectively. Talk about how you've tracked performance and ROI in past roles, and be ready to explain how you would leverage these tools to support your marketing efforts at Mural.
