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- Tasks: Lead exciting research projects and turn data into compelling stories for clients.
- Company: Join Mumsnet, a leading digital brand with a vibrant insights team.
- Benefits: Competitive salary, hybrid working, and perks like a ChatGPT Pro account.
- Other info: Enjoy autonomy, career growth, and regular team socials in a dynamic environment.
- Why this job: Shape the future of insights using innovative AI tools and community data.
- Qualifications: Curiosity about people, strong communication skills, and experience in research.
The predicted salary is between 35000 - 37000 £ per year.
We’re looking for an Insight Manager to join our growing insights team at Mumsnet. You’ll own the delivery of research projects from commission to final presentation, work across quantitative and qualitative methods, and help shape how we use community data and our 20,000-strong Mumsnet Voices panel to answer the questions that matter to our clients.
It’s an exciting time for Mumsnet Insight. We’re expanding our research capabilities with both established and innovative approaches — including proprietary AI and NLP tools such as MumsGPT — and there’s real scope to shape what the function becomes.
Beyond core research, you’ll also support our commercial team by contributing insight-led content to brand partnership pitches. This means turning audience data and community intelligence into compelling stories that help our sales team win partnership briefs. If you’re someone who gets a kick out of finding the story in data — and then making that story land with different audiences — this role will suit you.
This is a small, hands-on team. You’ll be given genuine responsibility and autonomy, and you’ll work closely with colleagues across Insight, Marketing, Brand Partnerships, and Campaigns.
What you’ll be doing
- Managing research projects end-to-end: from briefing and methodology design through to data collection, analysis, and final reporting.
- Working across a range of methods including social listening, online surveys, qualitative discussion, and community platform data analysis.
- Developing story-driven reports and presentations that translate findings into clear, actionable insight for clients across sectors including finance, charity, and FMCG.
- Contributing to research proposals and helping to win new client work.
- Liaising with Mumsnet members to encourage participation in Insight projects and the Mumsnet Voices panel.
- Pulling together audience insight, community data, and topical trends to support brand partnership pitch decks.
- Working with the Brand Partnerships team to identify data stories that strengthen our commercial propositions.
- Compiling topical insight packs for internal teams including Marketing, Brand Partnerships, and Campaigns.
Requirements
- Genuine curiosity about people, behaviour, and what drives decision-making.
- The ability to find the story in a dataset and communicate it clearly — whether that’s in a client debrief, a pitch deck, or an internal update.
- Strong organisational skills and the ability to manage multiple projects and deadlines without things slipping.
- Confidence presenting findings to clients and colleagues.
- Excellent written communication: clear, precise, and jargon-free.
- A collaborative working style with the initiative to take ownership when needed.
- Comfortable working with both quantitative and qualitative data.
- Proficiency with standard research and presentation tools (Google Workspace, survey platforms, or equivalent).
It’d be great if you also had
- 2–4 years’ experience in a research, insight, or strategy role (agency or in-house).
- Experience with survey scripting, data processing tools, or social listening platforms.
- Familiarity with conversational or qualitative analysis techniques.
- Experience contributing to commercial pitches or client-facing proposals.
- An interest in AI-assisted research methods or natural language processing.
How we’ll support you
- Regular one-to-ones with your line manager to review progress, set priorities, and provide support.
- Annual appraisal and clear development conversations.
- Cross-training across relevant internal teams when you join.
- Ongoing on-the-job coaching from your line manager and the wider team.
Benefits
- Salary: £35,000 - £37,000
- Hybrid working — 2 days in the London office (Wednesday & Thursday)
- 10 Weeks Work from Anywhere
- ChatGPT Pro Account for AI learning
- Real autonomy and ownership from day one
- The chance to work on projects that shape how one of the UK's best-known digital brands operates
- Buy More Holiday Scheme — Sometimes 25 days just isn't enough
- Cycle2Work Scheme*
- Employee Assistance Programme
- Mumsnet Workplace Pension Scheme
- Electric Vehicle Scheme*
- Leisure & Retail Perks via Perkbox
- BUPA Private Medical or Dental Cover*
- Enhanced Parental Leave
- Monthly Team Social Events
- Annual Team Bonus Opportunities
Benefits with an asterisk are eligible upon successful completion of probationary period.
Insight Manager in London employer: Mumsnet
Contact Detail:
Mumsnet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Manager in London
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Mumsnet's mission, values, and recent projects. This will not only help you tailor your answers but also show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Run through common interview questions related to research and insights. Think about how you can showcase your ability to turn data into compelling stories, just like they want for their brand partnership pitches.
✨Tip Number 3
Don’t forget to prepare some questions! Asking insightful questions about the role or the team shows that you’re engaged and ready to contribute. Plus, it gives you a chance to assess if Mumsnet is the right fit for you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Insight Manager in London
Some tips for your application 🫡
Show Your Curiosity: We want to see your genuine curiosity about people and behaviour. Make sure to highlight any experiences where you've dug deep into data to uncover insights that matter. This will show us you're the right fit for our Insight Manager role!
Tell a Story with Data: When you write your application, think about how you can turn your experiences into compelling stories. We love candidates who can find the narrative in data, so share examples of how you've communicated insights clearly and effectively.
Be Organised: We’re a small team, and managing multiple projects is key! In your application, mention how you've successfully juggled deadlines and projects in the past. This will give us confidence in your organisational skills.
Keep it Clear and Jargon-Free: Your written communication should be clear and precise. Avoid jargon and make sure your application is easy to read. This reflects the kind of clarity we value in our reports and presentations at Mumsnet.
How to prepare for a job interview at Mumsnet
✨Know Your Data
Before the interview, dive deep into Mumsnet's community data and insights. Familiarise yourself with their research methods and any recent projects they've undertaken. This will not only show your genuine interest but also help you discuss how you can contribute to their ongoing research initiatives.
✨Craft Your Story
Prepare to articulate how you've turned data into compelling narratives in your previous roles. Think of specific examples where your insights led to actionable outcomes. This aligns perfectly with the role's focus on translating findings into clear, engaging reports for clients.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share experiences where you've successfully collaborated across departments. Highlight instances where your teamwork led to successful project outcomes or innovative solutions.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your curiosity about Mumsnet's approach to research and insights. Inquire about their use of AI and NLP tools like MumsGPT, and how they envision the future of their insights team. This shows you're not just interested in the role, but also in the company's direction.