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- Tasks: Lead and manage Mumsnet's agency sales team to drive performance and revenue growth.
- Company: Join Mumsnet, the UK's leading community platform for parents, dedicated to making lives easier.
- Benefits: Enjoy a buy more holiday scheme, flexible working, and a supportive workplace culture.
- Why this job: Shape the future of agency partnerships while working with a passionate team.
- Qualifications: 3+ years in agency sales leadership with strong UK agency relationships.
- Other info: Be part of a purpose-driven company that values community and continuous improvement.
The predicted salary is between 48000 - 72000 £ per year.
Mumsnet is the UK's leading community-driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose-driven, placing the well-being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun. Mumsnet is on a mission to help make parents' lives easier. With over 8 million monthly users, we're one of the UK's most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else, and we're looking for a brilliant Agency Partner to help us grow those relationships even further.
As Head of Agency Sales, you will lead and manage Mumsnet's agency sales team, with full accountability for team performance, pipeline health, forecasting accuracy and revenue delivery across our agency partnerships. This is a senior management role, reporting into the CRO, with responsibility for building and scaling a high-performing team of experienced agency sales professionals. While you will maintain senior agency relationships yourself, the primary focus of the role is on leadership, performance management, commercial strategy and enabling the team to consistently exceed targets. You will play a critical role in shaping Mumsnet's agency-facing commercial strategy, strengthening our position across UK agency groups and ensuring we are a trusted, high-value partner to agencies and their clients.
What You'll Be Doing
- Lead, coach and line-manage the agency sales team, setting clear expectations, priorities and performance standards
- Own agency pipeline management and forecasting, ensuring disciplined sales processes, accurate reporting and clear accountability
- Run regular team meetings, pipeline reviews and one-to-ones, using data and insight to drive performance improvement
- Set and lead Mumsnet's senior agency engagement strategy, including ownership of trading agreements and executive-level relationships across major UK agency groups and key independent agencies
- Build, maintain and unlock senior-level relationships across major UK agency groups and key independent agencies
- Support and lead complex negotiations, including trading agreements and strategic partnerships with agencies
- Work closely with the CRO and wider commercial leadership to define agency strategy, targets and growth priorities
- Collaborate with Product, Planning and Marketing teams to ensure agency propositions are compelling, differentiated and commercially effective
- Identify opportunities to improve sales operations, tooling, reporting and analytical capability across the team
- Represent Mumsnet externally at relevant industry events, forums and agency meetings
- Work to embed AI in the agency sales process, delivering improvements in client understanding, relationship building and pipeline management
What Success Looks Like
- A well-led, motivated agency sales team with clear goals, strong morale and improving performance over time
- Consistent delivery against agency revenue targets, supported by a healthy, high-quality forward pipeline
- High forecast accuracy and clear visibility of performance, risks and opportunities across the agency channel
- Strengthened senior relationships across the UK agency landscape, leading to deeper partnerships and increased commercial opportunities
- Clear evidence that the agency sales function is operating with discipline, insight and commercial impact
- Growing Mumsnet influence across the agency landscape through involvement in agency events, research projects and client roadshows - positioning Mumsnet as the UK's leading community platform
- Clear gains in productivity and revenue through the implementation of AI
Requirements
- 3+ years experience leading and managing agency sales teams within a digital publishing or social media platform
- Deep understanding of the UK agency ecosystem, with demonstrable senior relationships across major holding groups and independent agencies
- A proven track record of driving revenue growth through team leadership, agency partnerships and complex commercial agreements
- Strong operational and analytical skills, with experience managing pipelines, forecasts and sales performance data
- Excellent communication and influencing skills, with the confidence to operate at senior agency and executive level
- A pragmatic, commercially minded leader who combines strategic thinking with hands-on management
- Collaborative, supportive management style with high standards and a focus on continuous improvement
- A strong understanding of the power of community, the important role Mumsnet plays in the UK, and alignment with our values
Benefits
- Buy More Holiday Scheme
Head of Agency Sales employer: Mumsnet
Contact Detail:
Mumsnet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Agency Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more relationships you build, the better your chances of landing that dream job.
✨Tip Number 2
Showcase your expertise! When you’re chatting with agency professionals, share your insights and experiences. This not only demonstrates your knowledge but also positions you as a valuable partner. Remember, it’s all about building trust and credibility.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Mumsnet’s mission and values, and think about how your experience aligns with their goals. Tailor your responses to show you’re not just a fit for the role, but for the team too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Head of Agency Sales
Some tips for your application 🫡
Show Your Passion for Parenting: When writing your application, let your passion for supporting parents shine through. Mumsnet is all about making parents' lives easier, so share any personal experiences or insights that connect you to our mission.
Highlight Your Leadership Skills: As the Head of Agency Sales, you'll be leading a team, so make sure to showcase your leadership experience. Talk about how you've motivated teams in the past and the strategies you've used to drive performance.
Be Data-Driven: We love numbers! When discussing your previous roles, include specific metrics that demonstrate your success in sales and pipeline management. This will show us that you can deliver results and keep things on track.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Mumsnet!
How to prepare for a job interview at Mumsnet
✨Know Your Agency Landscape
Before the interview, dive deep into the UK agency ecosystem. Familiarise yourself with major holding groups and independent agencies. This knowledge will not only impress but also help you articulate how your experience aligns with Mumsnet's goals.
✨Showcase Leadership Experience
Prepare specific examples of how you've led and motivated sales teams in the past. Highlight your approach to setting clear expectations and driving performance. Mumsnet is looking for a collaborative leader, so be ready to discuss your management style.
✨Demonstrate Commercial Acumen
Be prepared to discuss your track record in driving revenue growth through agency partnerships. Share insights on complex negotiations you've handled and how you've built strong relationships with senior agency stakeholders.
✨Embrace the Power of Community
Understand Mumsnet's mission and values. Be ready to discuss how you can leverage community insights to enhance agency propositions. Showing alignment with their purpose-driven approach will resonate well with the interviewers.
