Brand Partnerships Manager (Sales)

About Mumsnet

Mumsnet is the UK's leading community‑driven platform for parents, with unparalleled trust and influence and a highly engaged, loyal user base. We're purpose‑driven, placing the well‑being of parents at the heart of everything we do and we're committed to sustainable growth, flexibility, and fostering a workplace where everyone can thrive and have fun. Mumsnet is on a mission to help make parents' lives easier. With over 8 million monthly users, we're one of the UK's most trusted and influential media platforms. Brands and agencies come to us because we understand families better than anyone else.

Role Overview

As Brand Partnerships Manager at Mumsnet you will join a buzzing commercial team and grow revenue through high quality, strategic partnerships with brands. You will develop compelling partnership proposals, and lead opportunities from first conversation through to renewal, delivering strong client outcomes and sustainable commercial growth. This role reports into the Head of Brand Partnerships and is a full‑time role, with 2 days in our Kentish Town offices.

What You'll Be Doing

• Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
• Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
• Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
• Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.
• Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
• Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.
• Build trusted client relationships through excellent service, proactive insight, and clear commercial recommendations.
• Work closely with the Planning team to ensure partnerships are set up for success and positioned for renewal.
• Stay close to parenting trends, cultural moments, competitor activity and ad market developments to inform proactive ideas and sharper proposals.

Success Criteria

• Consistently hitting sales targets through solving client problems with Mumsnet's commercial products.
• A healthy, high quality pipeline with accurate forecasting and clear next steps.
• High quality, insight‑led proposals that win business and drive repeat partnerships.
• Strong client relationships evidenced by renewals, referrals, and positive stakeholder feedback.
• Clear productivity gains through effective use of tools including AI and disciplined sales processes.

Requirements

• 3 years minimum experience in brand partnerships, media sales, or digital partnerships, ideally within a digital publisher, community platform, or social media environment.
• Track record of new business generation and closing, plus managing and growing accounts.
• Strong strategic selling skills, comfortable selling from top of funnel awareness to lower funnel performance.
• Confident pitching and negotiation skills, able to lead senior client conversations.
• Strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
• Collaborative working style with cross‑functional teams.
• Clear alignment with Mumsnet's purpose and values.
• Clear understanding of the benefit AI tools can have to the sales process.

Benefits

• We focus on steady, sustainable growth, putting purpose (to make parents' lives easier) before profit.
• We expect great performance, agility and collaboration in every role; cross‑team working with talented, clever people is the best part of life at Mumsnet.
• Most importantly we're looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.
• We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock.
• We don't only want to hire the best people: we want to retain them.
• If you need some flexibility, let us know and we'll do our best.
• We're committed to diversity and equality and we think we're second to none in the all‑round support we offer to parents and carers at work.
• Working for Mumsnet means never having to pretend you don't have a family or other commitments, and we promise never to keep you away from a school appointment.
• We have a healthy line‑up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line‑up of staff parties at Kentish Town's excellent pubs and restaurants.

Working Environment: Hybrid – 2 days/week at our Kentish Town office (although it's possible to do more office days if it suits you).

• Buy More Holiday Scheme – sometimes 25 days just isn't enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.
• Cycle2Work Scheme – Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work.
• EMI Share Options Scheme (After 12 Months) – After a year with us, you'll have the chance to own a piece of what we're building together through our EMI share options scheme.
• Employee Assistance Programme – We offer confidential support whenever you need it—whether it's advice, counseling, or just someone to chat to.
• Mumsnet Workplace Pension Scheme – We contribute to your pension to help you build financial security for later on.
• Electric Vehicle Scheme – Go green and get behind the wheel of an electric car at a more affordable rate.
• Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time – We provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.
• Leisure & Retail Perks via Perkbox – With Perkbox, you get exclusive deals on everything from gym memberships to your favourite high‑street brands.
• BUPA Private Medical or Dental Cover – We offer private medical cover through BUPA, so you can access the care you need, when you need it.
• Enhanced Parental Leave – Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days.
• Wellness Benefits (Daily Workouts & Meditations via Perkbox) – Perkbox gives you access to wellness resources to keep you feeling your best.
• Monthly Team Social Events – Once a month, we get together for a social event.
• Annual Team Bonus Opportunities – We offer annual bonus opportunities based on team performance.