At a Glance
- Tasks: Lead digital marketing strategies to drive growth and optimise customer engagement.
- Company: Fast-growing hospitality business with a premium portfolio and exciting vision.
- Benefits: Competitive salary, flexible working hours, and a comprehensive benefits package.
- Other info: Join a dynamic team where your insights will directly influence business success.
- Why this job: Shape the digital future of a leading hospitality brand and make a real impact.
- Qualifications: Extensive experience in digital marketing, especially in performance-focused strategies.
The predicted salary is between 70000 - 80000 £ per year.
We're partnering with an ambitious and fast-growing hospitality business with an exceptional portfolio of premium venues and an exciting vision for future growth. This is a rare opportunity to shape the digital future of an ambitious hospitality business that continues to invest heavily in its brands, digital capability and customer experience, recognising the critical role technology and performance marketing play in driving commercial success.
As digital continues to become a key driver of revenue, we're searching for an experienced, commercially minded Head of Digital Marketing to take ownership of the entire digital ecosystem, leading acquisition, conversion and retention strategies while delivering measurable business growth.
The role
You'll own the digital performance strategy across a portfolio of premium hospitality venues, ensuring every customer touchpoint is optimised to maximise bookings, revenue and long-term customer loyalty. Working closely with senior stakeholders, you'll combine analytical thinking with commercial insight to develop digital strategies that directly impact business performance. From paid media and SEO through to website optimisation and CRM, you'll be responsible for turning data into action and marketing investment into profitable growth. You'll also lead external agency relationships, challenge performance, identify opportunities for continuous improvement and ensure every channel is aligned with wider commercial objectives.
What you'll lead
- Digital Growth & Performance
- Develop and deliver high-performing paid media strategies across search, social and retargeting.
- Maximise return on investment through continuous optimisation of campaigns, audiences and budgets.
- Monitor acquisition costs, conversion performance and revenue generation.
- Deliver clear commercial reporting with actionable recommendations.
- Take ownership of website performance across multiple brands and venues.
- Improve booking journeys and customer conversion through UX and CRO initiatives.
- Oversee campaign landing pages, seasonal content and digital enhancements.
- Ensure tracking, analytics and booking integrations operate seamlessly.
- SEO & Organic Performance
- Own the long-term SEO strategy across the business.
- Lead agency partners to deliver measurable improvements in rankings, traffic and revenue.
- Drive technical SEO, local search optimisation and content performance.
- Identify future opportunities to strengthen in-house digital capability.
- Develop acquisition and retention strategies that maximise customer lifetime value.
- Grow and optimise CRM databases through effective lead generation.
- Improve segmentation, automation and personalised communications.
- Increase engagement, repeat bookings and customer loyalty through data-led campaigns.
- Agency & Stakeholder Management
- Lead relationships with digital agencies and external suppliers.
- Set clear objectives, performance expectations and accountability.
- Challenge underperformance and ensure partners consistently deliver commercial value.
- Collaborate cross-functionally to align marketing activity with wider business priorities.
- Measure digital performance across the entire customer journey.
- Translate complex data into meaningful business insights.
- Identify growth opportunities, emerging trends and areas for optimisation.
- Support senior leadership with strategic reporting and future planning.
What success looks like
- Consistent growth in digital revenue and online bookings.
- Improved website conversion and customer acquisition performance.
- Strong return on paid media investment with reduced acquisition costs.
- Increased organic visibility and SEO performance.
- Sustainable CRM growth with improved engagement and retention.
- High-performing agency partnerships delivering measurable commercial impact.
- Clear reporting frameworks that support confident business decision-making.
Who we're looking for
This opportunity would suit an established Head of Digital Marketing, Senior Digital Marketing Manager or Growth Marketing leader looking to take ownership of digital performance within a fast-paced, premium consumer environment.
You'll bring:
- Extensive experience leading performance-focused digital marketing strategies.
- Strong expertise across paid media, SEO, website optimisation and customer acquisition.
- Proven experience managing external agencies and digital partners.
- Strong knowledge of GA4, attribution modelling and performance analytics.
- Experience developing CRM and lifecycle marketing strategies.
- A commercial mindset with the ability to translate data into business growth.
- Experience working across multiple brands or business units.
- Hospitality, luxury or premium consumer brand experience would be highly advantageous.
You'll also be:
- Commercially curious and highly analytical.
- A confident communicator able to influence at every level.
- Proactive, solutions-focused and results driven.
- Comfortable balancing strategic thinking with hands-on delivery.
- Passionate about continuous improvement and innovation.
You'll take ownership of one of the most important commercial functions within the business, helping shape the future of digital performance while building scalable marketing strategies that support long-term growth. This is an outstanding opportunity to join an ambitious organisation where digital marketing sits firmly at the centre of commercial decision-making.
Interested in this exciting opportunity? Please apply via LinkedIn. Every application will be reviewed, and all applicants can expect a personal response after the closing date, Friday 17th July 2026. Unfortunately, due to the high volume of applications, CVs cannot be accepted via individual LinkedIn messages or email.
Head of Digital Marketing employer: mum
Join a dynamic and fast-growing hospitality business in Central London, where you'll have the opportunity to lead digital marketing strategies that directly impact commercial success. With a strong focus on employee growth, a flexible work culture, and a commitment to innovation, this role offers a unique chance to shape the future of digital performance in a premium environment. Enjoy a competitive salary and benefits package while working alongside passionate professionals dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for mum and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like mum are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with mum on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at mum. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit mum. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of mum:Show us that you’ve done your homework! In your application, briefly mention what you admire about mum’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at mum
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at mum will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At mum, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
