At a Glance
- Tasks: Lead integrated marketing strategies and create audience-first experiences across multiple channels.
- Company: Dynamic company focused on innovative marketing solutions and audience engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Shape the future of marketing by connecting with audiences and driving impactful campaigns.
- Qualifications: Proven experience in integrated marketing and strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a senior role in Integrated Marketing/Audience Experience - a strategic leader who can bring together every part of our marketing ecosystem into one connected, audience-first engine. You’ll be the orchestrator across Brand, Product Marketing, Revenue Marketing, Content, Field, and Customer/Ecosystem Marketing - ensuring we show up as one Multiplier to the market. This isn’t about owning a single channel - it’s about owning the audience experience end-to-end: from the moment they discover us, to when they learn, evaluate, purchase, and grow with us.
You’ll translate the company’s growth ambitions into unified marketing strategies, campaigns, and event experiences that drive awareness, pipeline, and advocacy - while coordinating seamlessly with internal teams and external agencies.
Skills & Qualification- Storytelling Clarity: Exceptional communicator who can connect dots across functions and inspire through narrative.
- Audience Obsession: Deep empathy for customers and ability to translate that into marketing strategy and experience design.
- Cross-Functional Influence: Skilled at aligning diverse teams (brand, content, PMM, demand gen, CX) around unified goals.
- Integrated Marketing Leadership: Proven success leading integrated marketing, campaign orchestration, or GTM strategy across multiple marketing disciplines.
- Agency Partnership: Experience managing global agency relationships and ensuring seamless integration with internal teams.
- Strategic Systems Thinking: Ability to architect marketing processes, frameworks, and playbooks that drive consistency at scale.
- Operational Excellence: Strong program management and execution discipline; able to manage multiple complex initiatives simultaneously.
- Analytical Rigor: Comfort with marketing performance metrics, attribution, and insight-driven optimization.
- High Ownership: You thrive in ambiguity, take initiative, and drive outcomes across teams and stakeholders.
- Lead the Unified Marketing Plan: Translate company and product strategy into a cohesive, integrated marketing roadmap. Drive orchestration across all teams - ensuring campaigns, programs, and content ladders up to one unified audience experience. Set frameworks, rhythms, and KPIs that align execution across brand, content, PMM, demand gen, and customer marketing.
- Champion Audience-First Thinking: Embed empathy for the customer across all marketing functions - understanding their journey, triggers, and barriers. Ensure every marketing touchpoint, campaign, and event speaks to real audience needs and challenges. Own audience segmentation strategy and ensure it guides campaign planning and measurement.
- Drive Cross-Team Collaboration: Partner deeply with Product Marketing, Field, Content, and Brand to build campaign narratives and unified GTM themes. Collaborate with Revenue Marketing and CX to connect awareness, demand, and retention programs. Act as connective tissue between internal teams and external agencies to ensure consistent execution, creative alignment, and on-brand delivery.
- Build Integrated Campaigns and Experiences: Lead development of cross-functional, multi-channel campaigns - from narrative to execution across digital, field, and partner ecosystems. Design flagship programs and event experiences that reflect Multiplier’s mission and connect audiences globally. Ensure consistent brand storytelling across regions and channels.
- Measure, Learn, and Optimize: Define and track unified marketing performance metrics across the funnel. Create visibility into what’s working and what’s not - across awareness, consideration, and customer growth. Drive continuous improvement through insight-driven experimentation and feedback loops.
Integrated Marketing - Senior Role in London employer: Multiplier Technologies
At Multiplier, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our comprehensive training programs and opportunities for cross-functional collaboration, allowing you to thrive in your role as a strategic leader in Integrated Marketing. Located in a vibrant area, we offer unique advantages such as access to industry events and a dynamic network of professionals, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Marketing - Senior Role in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Multiplier Technologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Multiplier Technologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Multiplier Technologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Multiplier Technologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Marketing - Senior Role in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Multiplier Technologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Multiplier Technologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about Multiplier Technologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Multiplier Technologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Multiplier Technologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Multiplier Technologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
