At a Glance
- Tasks: Lead category strategy and unlock growth opportunities in Convenience and International markets.
- Company: Join Biotiful, the UK's No.1 Kefir brand on a mission to improve gut health.
- Benefits: Enjoy a modern office, gym facilities, and unlimited kefir!
- Other info: Be part of a fast-growing team during an exciting transformation phase.
- Why this job: Make a real impact on category growth and shape strategies at a national level.
- Qualifications: Experience in Category Management with strong analytical and communication skills.
The predicted salary is between 54000 - 66000 £ per year.
Shape the future of one of the UK's fastest-growing FMCG brands.
Location: Hammersmith, London (3 days per week)
At Biotiful, we're on a mission to improve the nation's gut health. As the UK's No.1 Kefir brand, we're transforming the dairy category with products that are nutritious, innovative and loved by consumers. Our growth has been exceptional, but we're only just getting started.
To support our next phase of growth, we're creating a brand-new Category Manager role. This is an opportunity to join at a pivotal moment, take ownership of our category agenda with key partners across the Convenience channel as well as our rapidly growing International markets. If you're commercially minded, thrive in a fast-paced environment, and enjoy turning shopper and consumer insight into action, we'd love to hear from you.
What you'll be doing
Reporting to the Category Controller, you'll lead category strategy across Biotiful's Convenience customer base, helping retailers unlock growth opportunities as well as opening up new white space opportunities partnering with the Sales team. You'll also be creating the category function within the International team using data, insight and market understanding to influence decisions, strengthen retailer partnerships and ensure Biotiful remains at the forefront of driving one of the fastest growth categories within these markets.
Key responsibilities include:
- Be the category lead for key Convenience customers, building trusted relationships and delivering category growth plans.
- Identifying opportunities through analysis of shopper behaviour, consumer trends and market performance.
- Delivering compelling recommendations around assortment, merchandising, space and promotional effectiveness.
- Lead market trend analysis across key International markets & partner with Sales to identify opportunities and risks.
- Translating complex data into clear, actionable stories that drive change.
- Monitoring market activity, competitor performance and emerging consumer trends.
Why this role is different
This isn't a traditional category role focused on a single customer account. You'll have responsibility across Biotiful's Convenience customer base, giving you broad exposure, genuine influence and the opportunity to shape category strategy at a national level. As a newly created position, you'll also play an important role in driving the International business focusing on key markets to deliver market category strategies and recommend growth plans in conjunction with the Sales team.
What we're looking for
We're looking for an experienced category professional who combines strong analytical capability with the confidence to influence stakeholders and drive action. You'll ideally bring:
- Experience in Category Management within FMCG Convenience and/or Grocery channel experience.
- International experience would be preferable but not essential.
- A track record of influencing customers through category insight and shopper understanding.
- Excellent presentation, storytelling and communication skills.
- Experience using data to identify opportunities and deliver commercial recommendations.
- The ability to thrive in a fast-paced, high-growth environment.
- Strong relationship-building skills with internal and external stakeholders.
- A proactive, adaptable and solutions-focused approach.
Why Biotiful?
- Join the UK's No.1 Kefir brand.
- Modern Hammersmith office with onsite gym facilities.
- As much Biotiful kefir as your gut desires!
- Be part of one of the fastest-growing names in FMCG.
- Influence category strategy across a national and international grocery customer base.
- Work directly with senior stakeholders and retail partners.
- Join during an exciting period of growth and transformation.
- Help build the future of the category function.
If you're looking for a role where you can make a visible impact, influence category growth and be part of an ambitious success story, we'd love to hear from you.
Category Manager - Convenience & International in London employer: Müller
At Biotiful, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Located in the heart of Hammersmith, our modern office features onsite gym facilities and provides employees with unlimited access to our delicious kefir products. As part of a rapidly growing FMCG brand, you'll have unique opportunities for professional growth and the chance to shape category strategy at a national level, making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Category Manager - Convenience & International in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Müller and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Müller are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Müller on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Müller. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Manager - Convenience & International in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Müller. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Müller:Show us that you’ve done your homework! In your application, briefly mention what you admire about Müller’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Müller
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Müller will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Müller, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
