At a Glance
- Tasks: Lead exciting digital campaigns and manage our vibrant social media presence.
- Company: Join Biotiful Gut Health, the UK's number 1 Kefir brand with big ambitions.
- Benefits: Enjoy a competitive package, hybrid working, and a supportive environment.
- Other info: Inclusive workplace welcoming diverse backgrounds and perspectives.
- Why this job: Make a real impact in gut health while showcasing your creativity.
- Qualifications: 4+ years in digital marketing with hands-on experience in key platforms.
The predicted salary is between 35000 - 45000 £ per year.
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. With strong momentum, big ambitions, and a passionate team, we're building something special and we're looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we're on a mission to bring gut health to the nation - and digital is at the heart of how we inspire, educate, and build momentum. In this role, you'll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir. You'll own our digital brand presence, from paid media to CRM and social storytelling. You'll craft and activate stand-out campaigns across all key digital touchpoints - turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.
Roles & responsibilities include but are not limited to:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What you will need to succeed:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data-driven mindset.
- Collaborative, organised, and outcome-focused.
- Bonus: a passion for gut health and kefir!
If this sounds like you and you're ready to make an impact, we'd love to hear from you! At Biotiful, we're committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don't meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we're happy to support you. We can offer a hybrid working model, competitive package and great working environment so if you're interested, please apply via the link.
Social Media & Digital Marketing Manager (Fixed-term) in London employer: Müller UK & Ireland
At Biotiful Gut Health, we pride ourselves on being a dynamic and innovative employer, dedicated to fostering a collaborative and inclusive work culture. Located in Hammersmith, our passionate team thrives on creativity and purpose, offering employees the opportunity to grow within a fast-paced environment while making a meaningful impact on gut health. With a competitive package, hybrid working model, and a commitment to employee development, Biotiful is the perfect place for those looking to ignite their digital marketing career in a thriving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Digital Marketing Manager (Fixed-term) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing campaigns. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their mission, especially around gut health and digital storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Social Media & Digital Marketing Manager (Fixed-term) in London
Some tips for your application 🫡
Show Your Passion for Gut Health:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the mission we're on.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in FMCG or wellness. We love seeing how your past roles have prepared you for this position, so don’t hold back!
Be Creative and Data-Driven:In your application, showcase your creative flair alongside your analytical skills. We’re looking for someone who can craft engaging campaigns while also tracking their performance, so give us examples of how you've done this before.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Müller UK & Ireland
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools and platforms, especially Meta Ads, Google Ads, and SEO. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Your Creative Side
Prepare examples of your most creative campaigns or content pieces. Think about how you turned a brand message into a cultural moment. Being able to articulate your thought process behind these ideas will demonstrate your creative flair and strategic thinking.
✨Engage with Gut Health
Since Biotiful is all about gut health, it’s a good idea to do some research on kefir and its benefits. Showing genuine interest in the product and the mission can set you apart from other candidates. Maybe even think of a few campaign ideas that could resonate with their audience!
✨Be Data-Driven
Prepare to discuss how you've used analytics to optimise campaigns in the past. Bring examples of how data has informed your decisions and led to successful outcomes. This will highlight your ability to balance creativity with a data-driven mindset, which is crucial for this role.
