At a Glance
- Tasks: Lead exciting digital campaigns and engage our community through creative storytelling.
- Company: Join Biotiful, the UK's number 1 Kefir brand with a passionate team.
- Benefits: Enjoy a competitive package, hybrid working, and a vibrant work culture.
- Other info: Inclusive workplace welcoming diverse backgrounds; support available throughout recruitment.
- Why this job: Make a real impact in gut health while showcasing your digital marketing skills.
- Qualifications: 4+ years in marketing with a flair for creativity and data-driven strategies.
The predicted salary is between 40000 - 50000 £ per year.
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. With strong momentum, big ambitions and a passionate team, we're building something special and we're looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we're on a mission to bring gut health to the nation - and digital is at the heart of how we inspire, educate and build momentum. In this role, you'll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir. You'll own our digital brand presence, from paid media to CRM and social storytelling. You'll craft and activate stand-out campaigns across all key digital touchpoints - turning brand campaigns into cultural moments, sparking conversation and nurturing our growing community of gut health advocates.
Roles & responsibilities include but are not limited to:
- Lead integrated digital campaigns across paid, owned and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What you will need to succeed:
- 4+ years in marketing, ideally with some digital experience.
- Experience in FMCG or wellness is desirable.
- Strong campaign management and commercial acumen.
- Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo and CMS is desirable.
- Creative flair with a data-driven mindset.
- Collaborative, organised and outcome-focused.
- Bonus: an interest in and passion for gut health and kefir!
If this sounds like you and you're ready to make an impact, we'd love to hear from you! At Biotiful, we're committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don't meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we're happy to support you. We can offer a hybrid working model, competitive package and great working environment so if you're interested, please apply via the link.
Social Media & Digital Marketing Manager in London employer: Müller UK & Ireland
At Biotiful Gut Health, we pride ourselves on being a dynamic and innovative employer, dedicated to fostering a collaborative and inclusive work culture. Our Hammersmith location offers a vibrant environment where creativity thrives, and employees are empowered to grow through meaningful projects and professional development opportunities. With a commitment to gut health and a passion for pioneering the Kefir category, joining our team means being part of a purpose-driven mission that inspires and educates the nation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital campaigns and social media work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can help them grow their brand and engage their community. Tailor your answers to show you're the perfect fit for Biotiful!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Biotiful team and making an impact in the gut health space.
We think you need these skills to ace Social Media & Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing and campaign management. We love seeing how your past roles have prepared you for this position, so don’t hold back on the details!
Be Creative:This role is all about creativity, so don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your achievements, we want to see what makes you stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Müller UK & Ireland
✨Know Your Stuff
Before the interview, dive deep into Biotiful's brand and its journey in the kefir market. Familiarise yourself with their campaigns and social media presence. This will not only show your genuine interest but also help you discuss how your skills can elevate their digital marketing efforts.
✨Showcase Your Creativity
Prepare to share examples of past campaigns you've led, especially those that had a strong digital component. Bring along any metrics or results that highlight your success. This is your chance to demonstrate your creative flair and data-driven mindset!
✨Be Ready to Collaborate
Biotiful values collaboration, so be prepared to discuss how you've worked with teams in the past. Think of specific instances where your collaborative approach led to successful outcomes. Highlighting your teamwork skills will resonate well with their culture.
✨Passion for Gut Health
If you have a personal interest in gut health or kefir, don’t hold back! Share your enthusiasm and any relevant experiences. This passion can set you apart from other candidates and align perfectly with Biotiful's mission.
