At a Glance
- Tasks: Lead exciting digital campaigns and engage our community through creative storytelling.
- Company: Join Biotiful, the UK's number 1 Kefir brand with a passionate team.
- Benefits: Enjoy a competitive package, hybrid working, and a vibrant work culture.
- Other info: Inclusive workplace welcoming diverse backgrounds and offering growth opportunities.
- Why this job: Make a real impact in gut health while showcasing your digital marketing skills.
- Qualifications: 4+ years in digital marketing, creativity, and a passion for wellness.
The predicted salary is between 40000 - 50000 € per year.
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. With strong momentum, big ambitions, and a passionate team, we're building something special and we're looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we're on a mission to bring gut health to the nation - and digital is at the heart of how we inspire, educate, and build momentum. In this role, you'll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir. You'll own our digital brand presence, from paid media to CRM and social storytelling. You'll craft and activate stand-out campaigns across all key digital touchpoints - turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.
Roles & responsibilities include but are not limited to:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What you will need to succeed:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data-driven mindset.
- Collaborative, organised, and outcome-focused.
- Bonus: a passion for gut health and kefir!
If this sounds like you and you're ready to make an impact, we'd love to hear from you! At Biotiful, we're committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don't meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we're happy to support you.
We can offer a hybrid working model, competitive package and great working environment so if you're interested, please apply via the link.
Social Media & Digital Marketing Manager employer: Muller Dairy
At Biotiful Gut Health, we pride ourselves on being a dynamic and innovative employer, dedicated to fostering a vibrant work culture that champions creativity and collaboration. Located in Hammersmith, our team enjoys a hybrid working model, competitive compensation, and ample opportunities for professional growth within the rapidly expanding health and wellness sector. Join us in our mission to revolutionise gut health while being part of a passionate community that values inclusivity and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital campaigns and social media work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Biotiful. Express your interest and share how you can contribute to their mission of promoting gut health.
✨Tip Number 4
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their brand through innovative campaigns. And remember, apply through our website for the best chance!
We think you need these skills to ace Social Media & Digital Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in FMCG or wellness. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Creative:This role is all about crafting standout campaigns, so show us your creative flair in your application. Whether it’s through your writing style or the examples you provide, we want to see how you think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Muller Dairy
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital marketing, especially around social media platforms like Meta, TikTok, and Google. Be ready to discuss your hands-on experience with these tools and how you've used them to drive successful campaigns.
✨Show Your Creative Side
Prepare examples of past campaigns where your creative flair shone through. Think about how you turned brand messages into cultural moments and be ready to share your thought process behind those ideas.
✨Data is Your Best Friend
Since this role requires a data-driven mindset, come prepared to talk about how you've used analytics tools to track performance and optimise campaigns. Share specific metrics or results that highlight your success.
✨Passion for Gut Health
Biotiful is all about gut health, so if you have a personal connection or interest in wellness, make sure to mention it! This will show your genuine enthusiasm for the brand and its mission, which can set you apart from other candidates.
