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- Tasks: Plan and execute exciting brand activations, sampling events, and partnerships.
- Company: Join Biotiful Gut Health, the UK's leading Kefir brand with a passion for gut health.
- Benefits: Enjoy a hybrid working model, competitive salary, and a vibrant work culture.
- Why this job: Be part of a fast-growing brand making healthy living accessible and fun.
- Qualifications: 1+ years of experience, strong project management skills, and a creative mindset.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hammersmith (hybrid) Travel: Some travel will be required to UK sites.
Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. This growth has been fueled by our relentless focus on making natural Gut Health accessible to all. The brand has expanded beyond its range of core drinks to include Kefir Yogurts and Kefir Protein. As a result, Biotiful is sold in all major UK grocers, in OOH channels.
We have significantly scaled our campaigns over the last two years. With a strong activation plan across the funnel, from ATL, to partnering with athletes, nutritionists and influential voices in health and performance as well as impactful sampling campaigns. With strong momentum, big ambitions, and a passionate team, we’re building something special and we’re looking for an energetic and organised Brand Activation Exec who takes ownership and cares deeply about how we show up and what brand experience our consumers have.
Reporting into our Senior Campaign & Comms Manager, you will support the planning and delivery of standout brand experiences across sampling, events and partnerships.
Roles & responsibilities include but are not limited to:
- Sampling & Event Management
- Own the action! Plan and run exciting sampling events across the country - from big national moments to local pop-ups that surprise and delight.
- Be the brand on the ground. Lead flawless on-site execution, making sure every activation feels premium, engaging, and totally on-brand.
- See the impact of your work. Track performance across all sampling activities - including reach, cost efficiency, trial-to-purchase, and real consumer reactions.
- Turn insights into action. Build post-campaign recaps that highlight what worked (and what we should do next!) to shape our future sampling strategy.
- Work with everyone. Collaborate across Marketing, Shopper, Trade, and Ops to keep plans aligned and projects running smoothly from start to finish.
- Partnerships (Tactical & Execution)
- Be the connector. Work with influencers, creators, athletes, ambassadors, and nutrition pros to help produce fun, high-quality content that feels authentically "us."
- Bring partnerships to life. Coordinate the day-to-day execution of brand collabs or gifting moments - whether it’s with gyms, events, or other cool brands.
- Grow our world. Help onboard new partners and find fresh opportunities to expand our reach and relevance.
- Help us level up. Support the Senior Campaign & Comms Manager with performance tracking, monthly reporting, and smart recommendations on how we can keep improving.
What you will need to succeed:
- Ideally at least 1 year of work experience during or after University
- Bachelor degree or equivalent experience
- Strong project management skills with the ability to juggle multiple deadlines
- An energetic self-starter, who is gutsy and hands-on
- Creative mindset with a sharp eye for detail and brand consistency
- Collaborative team player with high levels of ownership and accountability
- Passion for healthy food
- Thrives under pressure in fast paced environments
- Confident working independently and with external partners, suppliers, agencies, and talent.
Nice-to-haves:
- 1-3 years of experience in FMCGs or SMEs
- Food & well-being industry experience
We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.
Brand Activation Executive employer: Muller Dairy
Contact Detail:
Muller Dairy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Executive
✨Tip Number 1
Get to know the brand inside out! Research Biotiful Gut Health, their products, and their mission. This way, when you chat with them, you can show off your passion for gut health and how you can contribute to their growth.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Brand Activation Executive role. Plus, it shows you're genuinely interested!
✨Tip Number 3
Prepare for the interview by thinking of creative ideas for sampling events or partnerships. Bring your A-game with some fresh concepts that align with Biotiful's brand values. They'll love seeing your initiative and creativity!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team and ready to dive into the world of Kefir!
We think you need these skills to ace Brand Activation Executive
Some tips for your application 🫡
Show Your Passion for Gut Health: When you're writing your application, let your enthusiasm for healthy food and gut health shine through. We want to see that you genuinely care about the brand and what we stand for!
Highlight Your Project Management Skills: Make sure to showcase your ability to juggle multiple tasks and deadlines. We love a hands-on, energetic self-starter who can keep things running smoothly, so give us examples of how you've done this in the past.
Be Creative and Detail-Oriented: We’re looking for someone with a creative mindset and a sharp eye for detail. Use your application to demonstrate how you've brought ideas to life and maintained brand consistency in your previous roles.
Apply Through Our Website: Don’t forget to apply via our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Muller Dairy
✨Know Your Brand
Before the interview, dive deep into Biotiful Gut Health's mission and products. Understand their journey in pioneering the Kefir category and be ready to discuss how you can contribute to their growth. Show your passion for healthy food and how it aligns with their brand values.
✨Showcase Your Project Management Skills
Be prepared to share specific examples of how you've successfully managed projects in the past. Highlight your ability to juggle multiple deadlines and ensure that you can demonstrate your organisational skills, especially in fast-paced environments.
✨Bring Ideas to the Table
Think creatively about potential sampling events or partnerships that could elevate the Biotiful brand. Presenting fresh ideas during your interview will show that you're proactive and genuinely interested in contributing to their success.
✨Demonstrate Collaboration
Since the role involves working with various teams and external partners, be ready to discuss your experience in collaborative settings. Share examples of how you've effectively worked with others to achieve common goals, showcasing your team player mentality.
