At a Glance
- Tasks: Lead strategic projects, turning complex challenges into clear, inspiring direction for brands.
- Company: Join TBWA, a dynamic agency known for its innovative and collaborative culture.
- Benefits: Enjoy competitive salary, ongoing learning, and a supportive team environment.
- Other info: Work with top FMCG brands and grow your career in a vibrant setting.
- Why this job: Make a real impact on global brands while developing your strategic voice.
- Qualifications: Experience in strategy, strong insights, and a passion for creative collaboration.
Senior Strategists are the strategic engine on their brands. They lead projects end-to-end, translating business challenges into clear strategic direction and inspiring briefs that unlock the complexity of a business challenge and turn it into clarity - clarity that inspires creatives, builds client confidence, and drives brands forward. You don't just advise; you own the strategy end-to-end on your projects. You diagnose what's really happening with a brand, draw out hidden insights, and translate all of that into briefs so clear and compelling that great creative work becomes inevitable. You're tuned in to culture - the shifts, the signals, the emerging opportunities that others haven't spotted yet. You partner with creatives as an equal, pushing their thinking and defending their ideas. You share your POV with clients with conviction and authority.
Your focus includes owning the strategic thinking across Unilever global brands or FMCG (Homecare), bringing together deep understanding of the business, the consumers, the competitive landscape, and the cultural shifts shaping growth. You know your clients and markets inside out, identifying challenges and opportunities that others miss and translating them into strategic direction that feels inevitable, not obvious. You're trusted to connect brand ambitions with real consumer insight, helping shape work that is both creatively powerful and commercially effective. You bring clarity to complexity, influence stakeholders with confidence, and help teams make better decisions through your strategic thinking.
Responsibilities include:
- Diagnosing brand, business, and consumer challenges and translating them into clear, compelling strategic direction.
- Developing sharp insights and persuasive narratives from research, data, and cultural signals.
- Staying always-on for culture, understanding how ideas travel through social platforms and spotting opportunities others might miss.
- Bringing a culture-first mindset to communications planning.
- Using modern research approaches and AI tools to strengthen strategic thinking.
Creative Partnership involves:
- Writing clear, inspiring briefs that unlock great creative work.
- Working as a true partner to creative teams, providing strategic guidance.
- Understanding what great creative work looks like and articulating opportunities.
- Being a strong strategic voice in the creative process.
Client Leadership entails:
- Building trusted relationships with clients and becoming a valued strategic partner.
- Translating client challenges into focused strategic direction.
- Presenting and defending thinking with confidence.
Additional strengths sought include:
- Experience developing social-first or creator-led campaigns.
- Experience shaping culturally relevant ideas and partnerships.
- Fluency with AI and modern research tools.
- Experience working on large-scale, global or FMCG brands.
We’re looking for someone who can:
- Own strategy from brief to delivery, leading projects with confidence.
- Translate market, consumer, and business challenges into clear direction.
- Develop sharp insights and write compelling briefs.
- Work closely with clients and creative teams.
- Lead research and strategic analysis.
- Spot opportunities others might miss.
- Contribute beyond their own projects, helping shape wider strategic thinking.
What we offer includes:
- Working on one of the world’s biggest FMCG food brands.
- Being part of a high performing, ambitious, and supportive team.
- Global market and strategic experience at a high level.
- Ongoing learning and career development.
- Competitive salary and benefits package.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week. Omnicom is committed to hiring and developing exceptional talent, focusing on developing inclusive teams. We look forward to getting to know you.
Senior Strategist in London employer: MullenLowe Group Limited
At frank, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Strategist, you'll be part of a high-performing team dedicated to delivering world-class creative solutions for one of the largest FMCG brands globally, with ample opportunities for professional growth and development. Our commitment to collaboration, curiosity, and strategic integrity ensures that you will not only contribute to impactful projects but also continuously learn and evolve in your career.
