At a Glance
- Tasks: Lead strategic projects, turning complex challenges into clear, inspiring direction for brands.
- Company: Join TBWA, a dynamic agency known for its innovative and collaborative culture.
- Benefits: Enjoy competitive salary, ongoing learning, and a supportive team environment.
- Other info: Work with top FMCG brands and grow your career in a vibrant setting.
- Why this job: Make a real impact on global brands while developing your strategic voice.
- Qualifications: Experience in strategy, strong insights, and a passion for creative collaboration.
Senior Strategists are the strategic engine on their brands. They lead projects end-to-end, translating business challenges into clear strategic direction and inspiring briefs that unlock the complexity of a business challenge and turn it into clarity - clarity that inspires creatives, builds client confidence, and drives brands forward. You don't just advise; you own the strategy end-to-end on your projects. You diagnose what's really happening with a brand, draw out hidden insights, and translate all of that into briefs so clear and compelling that great creative work becomes inevitable. You're tuned in to culture - the shifts, the signals, the emerging opportunities that others haven't spotted yet. You partner with creatives as an equal, pushing their thinking and defending their ideas. You share your POV with clients with conviction and authority.
Your focus includes owning the strategic thinking across Unilever global brands or FMCG (Homecare), bringing together deep understanding of the business, the consumers, the competitive landscape, and the cultural shifts shaping growth. You know your clients and markets inside out, identifying challenges and opportunities that others miss and translating them into strategic direction that feels inevitable, not obvious. You're trusted to connect brand ambitions with real consumer insight, helping shape work that is both creatively powerful and commercially effective. You bring clarity to complexity, influence stakeholders with confidence, and help teams make better decisions through your strategic thinking.
Responsibilities include:
- Diagnosing brand, business, and consumer challenges and translating them into clear, compelling strategic direction.
- Developing sharp insights and persuasive narratives from research, data, and cultural signals.
- Staying always-on for culture, understanding how ideas travel through social platforms and spotting opportunities others might miss.
- Bringing a culture-first mindset to communications planning.
- Using modern research approaches and AI tools to strengthen strategic thinking.
Creative Partnership involves:
- Writing clear, inspiring briefs that unlock great creative work.
- Working as a true partner to creative teams, providing strategic guidance.
- Understanding what great creative work looks like and articulating opportunities.
- Being a strong strategic voice in the creative process.
Client Leadership entails:
- Building trusted relationships with clients and becoming a valued strategic partner.
- Translating client challenges into focused strategic direction.
- Presenting and defending thinking with confidence.
Additional strengths sought include:
- Experience developing social-first or creator-led campaigns.
- Experience shaping culturally relevant ideas and partnerships.
- Fluency with AI and modern research tools.
- Experience working on large-scale, global or FMCG brands.
We’re looking for someone who can:
- Own strategy from brief to delivery, leading projects with confidence.
- Translate market, consumer, and business challenges into clear direction.
- Develop sharp insights and write compelling briefs.
- Work closely with clients and creative teams.
- Lead research and strategic analysis.
- Spot opportunities others might miss.
- Contribute beyond their own projects, helping shape wider strategic thinking.
What we offer includes:
- Working on one of the world’s biggest FMCG food brands.
- Being part of a high performing, ambitious, and supportive team.
- Global market and strategic experience at a high level.
- Ongoing learning and career development.
- Competitive salary and benefits package.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week. Omnicom is committed to hiring and developing exceptional talent, focusing on developing inclusive teams. We look forward to getting to know you.
Senior Strategist in London employer: MullenLowe Group Limited
At frank, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior Strategist, you'll be part of a high-performing team dedicated to delivering world-class creative solutions for one of the largest FMCG brands globally, with ample opportunities for professional growth and development. Our commitment to collaboration, curiosity, and strategic integrity ensures that you will not only contribute to impactful projects but also continuously learn and evolve in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MullenLowe Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MullenLowe Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MullenLowe Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MullenLowe Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MullenLowe Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MullenLowe Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about MullenLowe Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MullenLowe Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MullenLowe Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MullenLowe Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
