At a Glance
- Tasks: Manage franchise partnerships and drive sales through strategic account management.
- Company: Join Mulberry, the UK's largest luxury leather goods maker with a commitment to sustainability.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and a focus on responsible practices.
- Why this job: Be part of a progressive luxury brand that values creativity, inclusivity, and environmental responsibility.
- Qualifications: Experience in Franchise or Wholesale roles, preferably in luxury fashion, with strong communication skills.
- Other info: Mulberry is an equal opportunities employer, committed to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury.
Sustainability has been part of the Mulberry ethos since the brand\’s inception. In 2024, we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.
The Role:
Reporting to the Director of Wholesale & Franchise, you will possess a sound knowledge of the needs of your assigned accounts and partners, as well as knowledge of the relevant multi-brand stores and buyers. You will be responsible for selling Mulberry’s collections through our showroom and remaining informed of current distribution. You will analyse and drive sales and be responsible for the day-to-day management of your accounts.
Duties and Responsibilities:
Franchise:
- Maintain the relationship with designated franchise partners, ensuring regular communication and management in order to optimise business for both parties.
- Ensure that all Franchise partnerships champion Mulberry global retail best practice across all areas of their business:
- Brand, Service and Product Training
- Mulberry Customer Experience roll out
- Retail Operations excellence
- Omni Channel
- CRM
Wholesale:
- Plan budgets and seasonal sales forecasts by customer.
- Meet and exceed sales objectives whenever possible.
- Monitor deliveries by customer and by country in accordance with the overall company strategy and brand positioning.
- Establish, maintain and expand customer portfolios in line with brand positioning and credit line. Manage data and update seasonally.
- Organise the sales appointments each season, in line with the sales campaign with clients.
- Have expert knowledge of the product at all levels, dates of delivery and any other relevant information in order to deliver the best information to clients at any time.
- Increase business opportunities in the assigned markets or accounts.
Culture:
- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
- As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
- Previous experience in a Franchise, Wholesale or Business Development role at Manager level.
- Previous experience in luxury fashion preferred (can be from a retail environment).
- Excellent communication skills and strong numerical ability.
- Dynamic, proactive, assertive and adaptable personality.
- Ability to build and maintain strong and stable relationships.
- Good knowledge of Microsoft Office including Excel (V lookup/ Pivot).
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at
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Wholesale & Franchise Manager Kensington Office, London Permanent Full-Time employer: Mulberry
Contact Detail:
Mulberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale & Franchise Manager Kensington Office, London Permanent Full-Time
✨Tip Number 1
Familiarize yourself with Mulberry's brand values and sustainability initiatives. Understanding their commitment to responsible craft and B Corp Certification will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the luxury fashion industry, especially those with experience in wholesale and franchise management. Building connections can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in the luxury market and be prepared to discuss how these trends could impact Mulberry's sales strategies. This knowledge will demonstrate your proactive approach and industry awareness.
✨Tip Number 4
Prepare to showcase your experience in managing relationships with franchise partners. Be ready to share specific examples of how you've optimized business for both parties in previous roles.
We think you need these skills to ace Wholesale & Franchise Manager Kensington Office, London Permanent Full-Time
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Mulberry's values and ethos, especially their commitment to sustainability and responsible craft. This will help you align your application with their mission.
Tailor Your CV: Highlight your previous experience in Franchise, Wholesale, or Business Development roles, particularly in luxury fashion. Make sure to showcase your communication skills and numerical ability, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and how your values align with Mulberry's. Mention specific experiences that demonstrate your ability to build strong relationships and drive sales.
Showcase Relevant Skills: Make sure to mention your proficiency in Microsoft Office, especially Excel, and any relevant experience with data management. Highlight your dynamic and proactive personality traits that would make you a great fit for the team.
How to prepare for a job interview at Mulberry
✨Show Your Passion for Sustainability
Mulberry is proud of its B Corp Certification and commitment to sustainability. Make sure to express your understanding of sustainable practices and how you can contribute to the brand's mission of promoting a greener future.
✨Demonstrate Your Knowledge of the Brand
Familiarize yourself with Mulberry's history, values, and product offerings. Being able to discuss specific collections or initiatives will show that you are genuinely interested in the brand and its heritage.
✨Highlight Your Relationship Management Skills
Since the role involves maintaining relationships with franchise partners, be prepared to share examples of how you've successfully built and managed partnerships in the past. Emphasize your communication skills and ability to foster collaboration.
✨Prepare for Sales-Related Questions
Given the focus on sales objectives and account management, be ready to discuss your previous experience in achieving sales targets. Use specific metrics or achievements to illustrate your success in driving sales and managing accounts effectively.