At a Glance
- Tasks: Drive growth through CRM and email strategies, managing campaigns and optimising performance.
- Company: Join Mulberry, a renowned British lifestyle brand committed to sustainability and quality.
- Benefits: Gain valuable experience in a dynamic environment with a focus on personal and professional growth.
- Other info: 6-month contract with opportunities for career development in a global brand.
- Why this job: Be part of a purpose-driven team making a positive impact on people and the planet.
- Qualifications: Experience in CRM and email marketing, with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception; in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this, our people are honest, dynamic, and community spirited. If these are values you share, we would love you to join our team.
We are seeking a results-driven Senior CRM & Marketing Executive to play a key role in driving growth across CRM & Email activity in the UK and global markets for a 6-month FTC. This is a pivotal role in the business driving M.com revenue, improving Email engagement and revenue as well as the CRM automations and reporting on the channel.
Duties and Responsibilities:
- Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry Email and CRM strategy across key regions.
- Supporting Head of Digital Marketing with forecasting Email Channel Management of external digital marketing agencies, ensuring delivery of channel strategy and performance.
- Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
- Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
- Manage and optimize effective email campaigns and flows aimed at customer retention.
Senior CRM & Email Executive (6 month contract) employer: Mulberry
Contact Detail:
Mulberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Email Executive (6 month contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Mulberry's values and recent projects. Show us that you’re not just another candidate; demonstrate your passion for sustainability and how you can contribute to our mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on how your skills in CRM and email marketing can drive growth and engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Mulberry team.
We think you need these skills to ace Senior CRM & Email Executive (6 month contract)
Some tips for your application 🫡
Show Your Passion for Sustainability: Mulberry is all about sustainability, so make sure to highlight any relevant experience or passion you have for eco-friendly practices. We want to see how you align with our values and contribute to our purpose-driven approach.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to the Senior CRM & Email Executive role. We love seeing candidates who understand our brand and can demonstrate how their skills will help us drive growth in CRM and email marketing.
Be Results-Driven: Since this role is all about driving revenue and improving engagement, make sure to include specific examples of how you've achieved results in previous roles. We want to know how you’ve made an impact and what metrics you’ve used to measure success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Mulberry team!
How to prepare for a job interview at Mulberry
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Familiarise yourself with the latest trends and tools in CRM and email marketing, especially those relevant to the fashion industry. Being able to discuss specific strategies you've implemented or seen work well will show your expertise.
✨Showcase Your Results-Driven Mindset
Mulberry is looking for someone who can drive growth, so be prepared to share concrete examples of how you've achieved results in previous roles. Use metrics to back up your claims—whether it's increased engagement rates or revenue growth from email campaigns, numbers speak volumes.
✨Emphasise Sustainability and Brand Values
Since Mulberry prides itself on sustainability and community spirit, make sure to align your personal values with theirs. Share any experiences or initiatives you've been involved in that reflect a commitment to sustainability, as this will resonate well with the interviewers.
✨Prepare Questions About Their Strategy
Interviews are a two-way street, so come armed with thoughtful questions about Mulberry's current CRM and email strategies. This not only shows your interest in the role but also demonstrates your proactive approach to understanding their business and how you can contribute.