At a Glance
- Tasks: Lead digital content strategy and create engaging online experiences for our brand.
- Company: Join Mulberry, a sustainable British lifestyle brand with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a dynamic team committed to sustainability and community values.
- Why this job: Shape our brand's online presence and make a real impact in the fashion industry.
- Qualifications: Experience in digital content management, ideally in fashion or lifestyle sectors.
The predicted salary is between 40000 - 50000 £ per year.
Company Overview
Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit. Sustainability has been part of the Mulberry ethos since the brand's inception; in 2024 we proudly achieved B Corp Certification. Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. To do this, our people are honest, dynamic, and community spirited. If these are values you share, we would love you to join our team.
The Role
As the Digital Content Manager, you will be commercially minded and creatively driven. This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online, driving content that converts, and ensuring every customer touchpoint tells a coherent, compelling story. You’ll own the end-to-end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance. You’ll work closely with creative, buying, marketing, and trading teams to deliver content that’s both on brand and commercially effective.
Duties & Responsibilities
- Content Planning & Strategy
- Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities.
- Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives.
- Oversee the ecommerce product photography briefing and delivery.
- Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly.
- Work within the Digital teams and Brand teams to align content with wider business priorities.
- Collaboration & Creative Briefing
- Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on-brand execution.
- Manage the briefing and approval process, keeping projects on time and on brief.
- Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective.
- Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan, facilitating and presenting briefs in relevant meetings.
- Prepare Content Review results to be shared with the business, identifying and actioning content opportunities.
- Shopify & On-Site Content
- Own the day-to-day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content.
- Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail.
- Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement.
- Maintain a consistent, high-quality customer experience across desktop and mobile.
- Familiarity with SEO best practices and how they apply to on-site content.
- Customer Journey & Optimisation
- Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion.
- Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance.
- Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints.
- Brand Storytelling & Editorial
- Develop and maintain the brand's editorial voice across all digital channels.
- Ensure every piece of content from a product description to a homepage hero reflects the brand's identity and speaks to the target customer.
- Culture
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
- Sustainability
- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included.
- Champion equity, empathy, and understanding in all interactions - internally and externally.
- Skills & Knowledge
- Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand.
- Hands-on experience managing content in Shopify (Shopify Plus experience a bonus).
- Management experience.
- Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices.
- Proven ability to write compelling creative briefs and manage creative workflows.
- Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar.
- Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities.
- Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines.
- A collaborative communicator who can work effectively across creative, commercial, and technical teams.
- Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience, or similar).
- Experience working with or briefing photographers and videographers on set is a plus.
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.
Digital Content Manager employer: Mulberry
Mulberry is an exceptional employer, offering a vibrant work culture that values honesty, dynamism, and community spirit. As a certified B Corp, we prioritise sustainability and provide our employees with opportunities for growth and development in a collaborative environment. Located in Somerset, England, our team enjoys the unique advantage of working for a globally recognised brand while contributing to meaningful initiatives that positively impact people and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if it’s relevant to digital content management. Share it during interviews or even on social media to catch the eye of potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its values. For Mulberry, understanding their commitment to sustainability and community spirit will help you align your answers with what they care about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for Mulberry shine through! Talk about what the brand means to you and how you connect with our values of sustainability and community spirit. We want to see that you're not just looking for a job, but that you're excited about being part of our journey.
Tailor Your Content Strategy:Make sure to highlight your experience in digital content management and how it aligns with our needs. Share specific examples of how you've successfully planned and executed content strategies in the past. We’re keen to see how you can translate commercial goals into compelling content that drives engagement.
Be Data-Driven:We love numbers! In your application, mention how you've used data to inform your content decisions. Whether it's through Google Analytics or Shopify reports, show us how you’ve optimised content for conversion. This will demonstrate your analytical skills and understanding of the ecommerce landscape.
Keep It Professional Yet Creative:While we appreciate creativity, remember that this is a professional application. Use a tone that reflects both your personality and the brand's voice. Make sure your application is well-structured and free from errors. And don’t forget to apply through our website – it’s the best way to get your foot in the door!
How to prepare for a job interview at Mulberry
✨Know Your Brand Inside Out
Before the interview, dive deep into Mulberry's history, values, and recent achievements, especially their B Corp Certification. Understanding the brand's ethos will help you align your answers with their mission and demonstrate your genuine interest in the company.
✨Showcase Your Content Strategy Skills
Prepare to discuss your experience with digital content management, particularly in e-commerce. Bring examples of how you've successfully planned and executed content strategies that drive conversion, and be ready to explain how you would approach the digital content calendar for Mulberry.
✨Be Data-Driven
Familiarise yourself with tools like Google Analytics and Shopify reports. Be prepared to discuss how you've used data to inform content decisions in the past. Highlight any specific metrics you've improved through your content strategies, as this will show your analytical side.
✨Emphasise Collaboration
Since the role involves working closely with various teams, share examples of how you've effectively collaborated with creative, marketing, and trading teams in previous roles. Highlight your communication skills and how you bridge the gap between commercial needs and creative execution.
