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For Companies At a Glance
- Tasks: Drive sales growth by acquiring new customers and expanding existing accounts.
- Company: Join a leading IT hardware manufacturer making waves in the tech industry.
- Benefits: Enjoy a competitive salary, 40% variable pay, and a £6500 car allowance.
- Why this job: Be part of a dynamic team, engage with top clients, and shape the future of tech.
- Qualifications: Strong relationships in enterprise sales and proven success in managing large accounts required.
- Other info: Field-based role with regular travel; perfect for those who thrive on collaboration and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Senior Business Development Manager
Salary: Competitive + 40% Variable + £6500 Car Allowance
Location: Field-based (mainly London/Southeast), with regular visits to Ascot office
We are currently recruiting for a Senior Business Development Manager for our client who are a leading IT hardware manufacturer. In this role you will be responsible for driving profitable sales growth by acquiring new customers, reactivating lapsed accounts, and expanding existing business within assigned verticals (Healthcare, Enterprise, Security & Defence, or Creative).
You will have recent, strong end-user relationships in the enterprise sector, a proven record of leading revenue growth with large accounts and be recognised within your market. The role requires a strategic approach to building long-term partnerships with both end users and channel partners/distributors, ensuring alignment across the entire B2B sales ecosystem.
This is a field-based, external sales role requiring regular travel to client sites and industry events, along with collaboration across Sales, Marketing, Solutions, and Support teams.
Key Responsibilities
- Achieve personal and team sales targets by identifying, developing, and closing new business opportunities, as well as growing existing and re-engaging lapsed key accounts.
- Develop strong, proactive relationships with channel partners, maintaining regular engagement to generate qualified leads, align on customer opportunities, and support joint go-to-market plans.
- Create and manage a robust sales pipeline, using insight-led engagement to shape tailored proposals that drive revenue.
- Plan and deliver high-impact client presentations, demos, and training sessions to showcase product value and build trust with stakeholders.
- Maintain CRM data accurately and provide regular sales forecasting, including short-term rolling forecasts and longer-term pipeline visibility.
- Represent the business at industry events, exhibitions, and partner/customer meetings, ensuring professional representation and deepening market presence.
- Work closely with internal departments (Marketing, Solutions, Customer Service, Business Support) to ensure a seamless customer journey from proposal to delivery.
- Contribute to sales planning and team-wide strategy, sharing insights, identifying blockers, and supporting colleagues to meet group objectives.
- Stay current with industry trends and market shifts, adapting sales strategies accordingly and sharing relevant knowledge with the wider team.
Required Skills & Experience
- Strong recent relationships with enterprise end users and presence within the market
- Demonstrable success managing and growing large, high-value accounts
- Proven experience in B2B sales with both end users and channel/distribution partners
- Background in IT/hardware/AV sales across one or more relevant verticals
- Commercially astute with excellent presentation, negotiation, and communication skills
- Proficient in CRM systems (MS Dynamics preferred) and data-driven in approach
- Highly organised, tenacious, and driven to meet and exceed targets
- Holds a valid UK driving licence and able to travel regularly
Core Competencies
- Integrity & Accountability – Acts with honesty and responsibility in all interactions
- Collaboration – Works well across teams and departments to achieve shared goals
- Customer Focus – Prioritises client needs and builds long-term value-based relationships
- Adaptability & Growth – Embraces change, learns continuously, and seeks improvement
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Senior Business Development Manager employer: Mulberry Recruitment
Contact Detail:
Mulberry Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager
✨Tip Number 1
Network actively within the IT hardware industry, especially focusing on the sectors mentioned in the job description. Attend relevant events and engage with professionals on platforms like LinkedIn to build relationships that could lead to referrals.
✨Tip Number 2
Research the company thoroughly, including their products, market position, and recent news. This knowledge will help you tailor your conversations and demonstrate your genuine interest during interviews or networking opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed large accounts and driven revenue growth in previous roles. Use metrics and outcomes to illustrate your impact, as this will resonate well with hiring managers.
✨Tip Number 4
Stay updated on industry trends and challenges, particularly in the verticals relevant to this role. Being able to speak knowledgeably about current issues and potential solutions will set you apart as a candidate who is proactive and informed.
We think you need these skills to ace Senior Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B sales, particularly with enterprise end users and channel partners. Emphasise your success in managing large accounts and driving revenue growth.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the IT hardware industry and how your skills align with the key responsibilities of the Senior Business Development Manager role. Mention specific achievements that showcase your ability to build long-term partnerships.
Showcase Relevant Experience: When detailing your work history, focus on roles where you developed strong relationships with clients and successfully closed new business opportunities. Use metrics to quantify your achievements, such as percentage growth in sales or number of new accounts acquired.
Prepare for Interviews: If selected for an interview, be ready to discuss your strategic approach to sales and how you plan to engage with channel partners. Prepare examples of how you've adapted to market changes and contributed to team strategies in previous roles.
How to prepare for a job interview at Mulberry Recruitment
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the IT hardware sector, especially within the verticals mentioned in the job description. Discuss recent trends and how they could impact business development strategies.
✨Highlight Your Relationship Management Skills
Prepare examples of how you've successfully built and maintained relationships with enterprise end users and channel partners. Be ready to discuss specific accounts you've managed and the results you've achieved.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Think of scenarios where you had to overcome challenges in sales or account management and how you approached them.
✨Demonstrate Your Data-Driven Approach
Be prepared to discuss how you use CRM systems and data analytics to drive sales decisions. Share examples of how you've used data to shape proposals or forecast sales effectively.
