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- Tasks: Lead and manage the Regional Full Price UK & Ireland business with a focus on results.
- Company: Join Mulberry, a British lifestyle brand committed to quality and sustainability.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make an impact in luxury retail while driving business growth and team success.
- Qualifications: Proven leadership experience and strong commercial acumen required.
- Other info: Exciting opportunities for travel and professional growth in a collaborative culture.
The predicted salary is between 36000 - 60000 £ per year.
Mulberry, founded in 1971 in Somerset, England, is a British lifestyle brand known for quality and design. In 2024, Mulberry achieved B Corp Certification and remains committed to improving its impact on people and the planet. If these values align with yours, consider joining our team.
The Role
Lead and manage the Regional Full Price UK & Ireland business, driving a results-driven culture focused on KPIs (Sales, Conversion, Swing, ATV, UPT) and operational excellence. Represent the Mulberry brand and deliver the goals outlined in the European Retail Strategy while ensuring customer service demands and store operations meet performance expectations.
Responsibilities
- Develop a sound understanding of the financial and operational aspects of the business; build strategies aligned to Mulberry’s vision and goals.
- Use data and insights to drive business growth and success; demonstrate initiative to push the business forward.
- Deliver a results-driven culture; consistently achieve and exceed KPIs: Sales, Conversion, Swing, ATV, UPT.
- Identify growth opportunities and present them objectively to gain internal support for new initiatives.
- Lead with dynamism, pace, and focus; adapt positively to change and engage the team during transitions.
- Be a collaborative team player and build strong internal/external relationships to support regional objectives.
Leadership & People
- Lead by example with hands-on leadership, strong presence in stores, and clear performance strategies.
- Understand team strengths and development needs; manage performance and build capabilities.
- Partner with B&M, Visual, Marketing, and other Head Office functions to maximise store support and growth.
- Hold regular meetings with Store Leaders; conduct coaching and feedback sessions to drive continuous improvement.
- Manage HR processes (performance reviews, discipline, grievance) and empower store management to own their business areas.
- Recruit, motivate, and develop talent in line with luxury standards; implement targeted succession planning.
- Ensure training calendars cover service, product knowledge, grooming, luxury code, and selling techniques.
Commercial & Operational Excellence
- Maximise £/sqft through store productivity and density analysis.
- Plan, forecast, and report on sales, costs, and performance for all stores in the region.
- Manage the region’s P&L within company budgets; implement shrink plans to target loss and maintain stocktakes under 1% gross value.
- Project manage new store openings and closures; ensure compliance with HR, Health & Safety, security, and emergency systems.
Customer & Market
- Understand local market trends and customer needs; adapt strategies accordingly.
- Drive customer data capture and CRM activity; attract new clients through clienteling and relationship building.
- Nurture relationships to reactivate existing clients and build loyalty; provide feedback on trends by location to support a tailored approach.
Skills & Experience
- Proven leadership with a hands-on, motivational approach.
- Strong commercial acumen and analytical ability.
- Excellent communication, presentation, and interpersonal skills.
- Highly numerate with the ability to prioritise and take initiative.
- Experience in luxury retail preferred; ability to build and leverage relationships to achieve objectives.
Key Behaviours
- Competitive spirit with a strong drive to succeed; passion for continuous improvement.
- Commitment to continuous learning and delivering the best for customers.
- Balance competitiveness with teamwork and build strong cross-functional relationships.
Other Requirements
- Must be able to travel; driving licence and use of a vehicle required.
- Must live in the North West/North East area of England.
- Minimum of 2 years’ experience as an Area Manager.
Mulberry is an equal opportunities employer. If adjustments are needed for applying or interviewing, please email talent@mulberry.com.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: General Business, Management, and Sales
Retail Apparel and Fashion; Retail
Area Manager in Manchester employer: Mulberry England
Contact Detail:
Mulberry England Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager in Manchester
✨Tip Number 1
Get to know the company inside out! Research Mulberry's values, recent achievements like their B Corp Certification, and their approach to sustainability. This will help you connect your experience with their mission during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get insights about the company culture and expectations. A personal connection can give you an edge when applying through our website.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your leadership style aligns with Mulberry’s hands-on approach. Use specific examples from your past experiences to showcase your skills in driving results and managing teams.
✨Tip Number 4
Follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive and genuinely interested in joining the Mulberry team.
We think you need these skills to ace Area Manager in Manchester
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for Mulberry shine through! Share why you resonate with our values and how you can contribute to our mission of quality and sustainability.
Be Data-Driven: Since the role is all about driving results, make sure to highlight your experience with KPIs and data analysis. Use specific examples to show how you've used insights to boost sales or improve operations in your previous roles.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the skills and experiences that align with the Area Manager role. Mention your leadership style and how it fits with our collaborative culture at Mulberry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Mulberry team!
How to prepare for a job interview at Mulberry England
✨Know Your Numbers
As an Area Manager, you'll need to be comfortable with KPIs like Sales, Conversion, and UPT. Brush up on these metrics before your interview. Be ready to discuss how you've used data in the past to drive business growth and how you plan to do it at Mulberry.
✨Show Your Leadership Style
Mulberry values hands-on leadership, so think about examples from your experience where you've led a team effectively. Prepare to share how you motivate others and manage performance, especially in a luxury retail environment.
✨Understand the Brand
Familiarise yourself with Mulberry's history, values, and recent achievements, like their B Corp Certification. This will show your genuine interest in the brand and help you align your answers with their vision during the interview.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of specific situations where you've identified growth opportunities or navigated challenges in retail. Use the STAR method (Situation, Task, Action, Result) to structure your responses.