At a Glance
- Tasks: Lead digital content strategy and create engaging online experiences that drive sales.
- Company: Join a renowned fashion brand committed to sustainability and inclusivity.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on diversity and sustainability.
- Why this job: Shape the brand's online presence and make a real impact in the fashion industry.
- Qualifications: Experience in digital content management, especially with Shopify, and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
As the Digital Content Manager you will be commercially minded and creatively driven. This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online, driving content that converts, and ensuring every customer touchpoint tells a coherent, compelling story.
You'll own the end‐to‐end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance. You'll work closely with creative, buying, marketing, and trading teams to deliver content that's both on brand and commercially effective.
Duties & Responsibilities- Content Planning & Strategy
- Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities.
- Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives.
- Oversee the ecommerce product photography briefing and delivery.
- Anticipate content needs across the customer journey from acquisition through to post‐purchase and plan accordingly.
- Work within the Digital teams and Brand teams to align content with wider business priorities.
- Collaboration & Creative Briefing
- Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on‐brand execution.
- Manage the briefing and approval process, keeping projects on time and on brief.
- Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective.
- Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan, facilitating and presenting briefs in relevant meetings.
- Prepare Content Review results to be shared with the business, identifying and actioning content opportunities.
- Shopify & On‐Site Content
- Own the day‐to‐day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content.
- Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail.
- Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement.
- Maintain a consistent, high quality customer experience across desktop and mobile.
- Familiarity with SEO best practices and how they apply to on‐site content.
- Customer Journey & Optimisation
- Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion.
- Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance.
- Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints.
- Brand Storytelling & Editorial
- Develop and maintain the brand's editorial voice across all digital channels.
- Ensure every piece of content from a product description to a homepage hero reflects the brand's identity and speaks to the target customer.
Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community‐oriented spirit. Support Mulberry to deliver an inclusive culture, through behaving in a way that is open‐minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues. Act as an ambassador for Mulberry and communicate positively about the brand.
SustainabilityAs a certified B Corp, we are committed to using business as a force for good. You'll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community. Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills & Knowledge- Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand.
- Hands on experience managing content in Shopify (Shopify Plus experience a bonus).
- Management experience.
- Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices.
- Proven ability to write compelling creative briefs and manage creative workflows.
- Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar.
- Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities.
- Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines.
- A collaborative communicator who can work effectively across creative, commercial, and technical teams.
- Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience , or similar).
- Experience working with or briefing photographers and videographers on set is a plus.
Digital Content Manager in London employer: Mulberry England
At Mulberry, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a certified B Corp, we are committed to sustainability and inclusivity, providing our employees with opportunities for growth and development while ensuring that every voice is valued. Join us in a role that not only drives commercial success but also aligns with our mission to use business as a force for good, all within the dynamic environment of our London headquarters.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content management. Include examples of successful campaigns, content strategies, and any data that showcases your impact. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand voice, and think about how your experience aligns with their needs. Be ready to discuss how you can contribute to their digital content strategy and drive conversions.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show your genuine interest in the role and the company.
We think you need these skills to ace Digital Content Manager in London
Some tips for your application 🫡
Show Your Creative Side:As a Digital Content Manager, creativity is key! Make sure your application reflects your unique style and approach to content. Use examples from your past work that showcase your ability to blend creativity with commercial goals.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight how your experience aligns with the specific duties and responsibilities mentioned in the job description. We want to see how you can contribute to our brand story!
Be Data-Driven:We love numbers! Incorporate data into your application to demonstrate how you've used analytics to inform your content strategies in the past. This will show us that you understand the importance of performance in driving content decisions.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you’re considered for the role. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Mulberry England
✨Know Your Content Inside Out
Before the interview, dive deep into the company's digital content. Familiarise yourself with their brand voice, recent campaigns, and how they present themselves on Shopify. This will not only show your enthusiasm but also help you discuss how you can enhance their content strategy.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to inform content decisions in the past. Bring examples of how you've analysed performance metrics like Google Analytics or Shopify reports to optimise content for conversion. This will demonstrate your ability to bridge creativity with commercial effectiveness.
✨Prepare Creative Briefs
Think about how you would approach creative briefs for the role. Prepare a mock brief for a seasonal campaign or product launch that aligns with the company's brand identity. This will showcase your understanding of the creative process and your ability to manage workflows effectively.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams. Be ready to share examples of how you've collaborated with marketing, trading, and design teams to deliver cohesive content. This will illustrate your ability to act as a bridge between commercial needs and creative execution.
