At a Glance
- Tasks: Drive growth through innovative digital marketing strategies and manage impactful email campaigns.
- Company: Join Mulberry, a sustainable British lifestyle brand with a rich heritage.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on sustainability and community spirit.
- Why this job: Be part of a purpose-driven team making a positive impact on people and the planet.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Born in 1971, the roots of Mulberry are in Somerset, England.
For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.
Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.
Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet.
To do this our people are honest, dynamic, and community spirited.
If these are values you share, we would love you to join our team.
The Role
We are seeking a results-driven Digital Marketing Manager to play a key role in driving growth across CRM & Email activity in the UK and global markets.
This is a pivotal role in the business driving M. com revenue, growing customer retention, improving CAC and growing all digital marketing channels in line with business goals.
Duties and Responsibilities
- Supporting the Head of Digital Marketing in the development, management and execution of the Mulberry digital marketing strategy across key regions.
- Supporting Head of Digital Marketing with forecasting channel traffic, demand and efficiency is aligned with forecasting.
- Management of external agencies, ensuring delivery of channel strategy and performance.
- Deliver on revenue targets across CRM & email ensuring performance is aligned with forecasts, and including other channels as required.
- Plan, set up and execute Email campaigns based on promotional calendar, launches and key focuses weekly.
- Manage and optimize effective email campaigns and flows aimed at customer retention, for example welcome series, re-activations, etc.
- Develop and implement CRM strategies to enhance customer retention and engagement.
- Assist with develop strategies to convert non-loyalty customers, drive engagement, lifetime value and customer retention.
- Manage daily, weekly, monthly reporting to deliver growth across marketing channels, as required.
- Analyse campaign data to drive ongoing optimisation across email — improving KPIs such as OR, CTR, Engagement time, CVR, revenue per email, AOV, etc.
- Seek opportunities to drive growth and optimize performance across marketing channels.
- Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets.
- Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages for maximum performance.
Culture
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability
- As a certified B Corp, we are committed to using business as a force for good.
You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included.
Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills and Experience Required
- Experience in a similar digital marketing role, ideally with hands-on experience across multiple marketing channels.
- Proficiency in campaign analytics and data reporting (Excel/Google Sheets essential; experience with BI tools a plus).
- Experience in ESP and CRM tools such as Bloomreach.
- Proven experience in developing and delivering customer lifecycle strategies across digital marketing channels.
- Highly organised with strong attention to detail and the ability to manage multiple campaigns across regions.
- Collaborative and proactive, with excellent communication skills and the ability to work in a fast-paced environment.
- Experience in managing a team or individual.
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent.
All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role.
If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry. com.
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Digital Marketing Manager employer: Mulberry England
Mulberry is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As a PR and Communications Manager, you will have the opportunity to lead impactful global initiatives while working alongside talented professionals who are committed to personal and professional growth. With a focus on employee development and a supportive environment, Mulberry ensures that every team member can contribute meaningfully to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mulberry England and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mulberry England are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mulberry England on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mulberry England. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mulberry England. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mulberry England:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mulberry England’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mulberry England
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mulberry England will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mulberry England, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
