At a Glance
- Tasks: Lead digital content strategy and manage the end-to-end content lifecycle for our brand.
- Company: Join Mulberry, a certified B Corp committed to sustainability and inclusivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and commercial success.
- Why this job: Shape our brand's online presence and make a real impact in the fashion industry.
- Qualifications: Experience in digital content management, preferably in fashion or lifestyle brands.
The predicted salary is between 40000 - 50000 £ per year.
The Role
As the Digital Content Manager you will be commercially minded and creatively driven. This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online, driving content that converts, and ensuring every customer touchpoint tells a coherent, compelling story. You’ll own the end‑to‑end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance. You’ll work closely with creative, buying, marketing, and trading teams to deliver content that’s both on brand and commercially effective.
Duties & Responsibilities
- Content Planning & Strategy
- Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities.
- Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives.
- Oversee the ecommerce product photography briefing and delivery.
- Anticipate content needs across the customer journey from acquisition through to post‑purchase and plan accordingly.
- Work within the Digital teams and Brand teams to align content with wider business priorities.
- Collaboration & Creative Briefing
- Brief and review creative assets with Digital Design and Image Teams, ensuring timely and on‑brand execution.
- Manage the briefing and approval process, keeping projects on time and on brief.
- Act as the bridge between commercial requirements and creative execution, ensuring output is both beautiful and effective.
- Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan, facilitating and presenting briefs in relevant meetings.
- Prepare Content Review results to be shared with the business, identifying and actioning content opportunities.
- Shopify & On‑Site Content
- Own the day‑to‑day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content.
- Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail.
- Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement.
- Maintain a consistent, high quality customer experience across desktop and mobile.
- Familiarity with SEO best practices and how they apply to on‑site content.
- Customer Journey & Optimisation
- Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion.
- Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance.
- Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints.
- Brand Storytelling & Editorial
- Develop and maintain the brand’s editorial voice across all digital channels.
- Ensure every piece of content from a product description to a homepage hero reflects the brand’s identity and speaks to the target customer.
- Culture
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community‑oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open‑minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
- Sustainability
- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included.
- Champion equity, empathy, and understanding in all interactions - internally and externally.
- Skills & Knowledge
- Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand.
- Hands on experience managing content in Shopify (Shopify Plus experience a bonus).
- Management experience.
- Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices.
- Proven ability to write compelling creative briefs and manage creative workflows.
- Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar.
- Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities.
- Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines.
- A collaborative communicator who can work effectively across creative, commercial, and technical teams.
- Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience , or similar).
- Experience working with or briefing photographers and videographers on set is a plus.
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.
Digital Content Manager employer: Mulberry England
At Mulberry, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a Digital Content Manager, you'll thrive in an inclusive environment that values honesty, dynamism, and community spirit, while also benefiting from opportunities for professional growth and development. Our commitment to sustainability as a certified B Corp means you can take pride in contributing to meaningful practices that make a positive impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Content Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content management. Include examples of successful campaigns, content strategies, and any data-driven results. We want to see how you can drive content that converts!
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand voice, and think about how you can contribute to their digital strategy. We’re looking for someone who can seamlessly blend creativity with commercial insight, so be ready to discuss how you can do just that.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen together!
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Show Your Creative Side:As a Digital Content Manager, creativity is key! Make sure your application reflects your unique style and approach to content. Use examples from your past work that showcase how you've driven engagement and conversion through compelling storytelling.
Be Commercially Minded:We want to see that you understand the business side of things too. Highlight your experience with content strategies that align with commercial objectives. Share specific results or metrics that demonstrate how your content has positively impacted sales or brand awareness.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. Show us how your background aligns with our needs, especially in areas like Shopify management and SEO best practices.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy and ensures your application goes straight to the right people. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Mulberry England
✨Know Your Content Inside Out
Before the interview, dive deep into the company's digital content. Familiarise yourself with their brand voice, recent campaigns, and how they present themselves online. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to inform your content decisions in the past. Bring examples of how you've analysed performance metrics, like Google Analytics or Shopify reports, to optimise content for conversion. This will demonstrate your ability to blend creativity with commercial acumen.
✨Prepare Creative Briefs
Think about how you would approach a creative brief for a new campaign. Be ready to outline your process for collaborating with design teams and ensuring that the final output aligns with brand objectives. This shows that you understand the importance of clear communication and project management.
✨Emphasise Collaboration
This role requires working closely with various teams, so highlight your collaborative experiences. Share specific examples of how you've successfully partnered with marketing, trading, or creative teams to deliver impactful content. This will illustrate your ability to be a team player and bridge different perspectives.
